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- Tasks: Lead brand strategy and collaborate with teams to drive growth in a key global category.
- Company: Perrigo is a top player in European Consumer Self-Care, dedicated to trusted health solutions.
- Benefits: Enjoy competitive pay, family support, career development, and hybrid working options.
- Why this job: Join a collaborative culture focused on innovation and making a positive impact on wellbeing.
- Qualifications: 8+ years in Healthcare or FMCG, strong leadership, analytical skills, and a results-driven mindset.
- Other info: Moderate travel required; be part of a company recognised as one of America's Best Employers.
The predicted salary is between 43200 - 72000 £ per year.
At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging. Join us on our One Perrigo journey as we evolve to a blended-branded business to win in self-care.
Description Overview
Are you naturally curious by nature, proactive and passionate about Medical Marketing? We are hiring an experienced Global Senior Brand Manager to work on a key strategic global category in one of our European Head Offices.
Scope of the Role
- Be the brand lead, coordinating and influencing the cross-functional team & senior management stakeholders.
- Develop 5Y category strategy to define a clear growth roadmap with a consumer first approach (product innovation, go to market strategy, activations platform).
- Anticipate consumer trends, competition & new regulations and how these fit into our growth strategy roadmap.
- Actively collaborate with top tier countries across Europe.
- Define and execute innovation pipeline (concept, research and development).
- Lead execution of activation toolkits (TVC, digital, POS), with the right consumer insights & touchpoints in partnership with top tier countries.
- Report, track, learn & suggest improvements by analysing the impact on sales of marketing actions.
- Take full P&L ownership including A&P management and optimisation.
Experience Required
- Leadership skills with a proven record as a strategic thinker and equally the ability to execute with excellence.
- Stakeholder management skills able to influence peers, leadership, exec and local teams.
- Proven track record in generating growth through creative thinking, NPD management and 4Ps excellence.
- A strong drive for results, can do attitude and performance tracking.
- Analytical skills and ability to build KPIs.
- Moderate travel: 20-30% of the time.
- Advanced English.
- Experience analysing market data (IQVIA, Nielsen, IRI) & financials (P&L ownership).
- 8 years + experience, preferably in Healthcare, OTC or FMCG and someone who loves to roll up their sleeves and lead by example.
Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.
We are proud to be included in the Forbes list of "America's Best Employers by State 2024".
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.
Global Senior Brand Manager employer: Perrigo
Contact Detail:
Perrigo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Senior Brand Manager
✨Tip Number 1
Familiarise yourself with Perrigo's brand portfolio and their mission. Understanding the brands they manage, like Opill and Compeed, will help you align your experience and ideas with their goals during discussions.
✨Tip Number 2
Network with current or former employees of Perrigo on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Global Senior Brand Manager role.
✨Tip Number 3
Stay updated on the latest trends in healthcare and FMCG sectors. Being able to discuss recent developments or innovations in these areas during your interview will demonstrate your proactive approach and passion for the industry.
✨Tip Number 4
Prepare specific examples of how you've successfully managed P&L and driven growth in previous roles. Highlighting your analytical skills and results-driven mindset will resonate well with the expectations outlined in the job description.
We think you need these skills to ace Global Senior Brand Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Global Senior Brand Manager position at Perrigo. Understand the key responsibilities and required skills, as this will help you tailor your application.
Tailor Your CV: Customise your CV to highlight relevant experience in brand management, particularly in healthcare, OTC, or FMCG sectors. Emphasise your leadership skills, strategic thinking, and any successful projects that align with the role's requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for medical marketing and your understanding of consumer trends. Use specific examples from your past experiences to demonstrate how you can contribute to Perrigo's mission and growth strategy.
Highlight Analytical Skills: Since the role requires strong analytical skills, be sure to mention your experience with market data analysis and P&L ownership. Provide examples of how you've used data to drive marketing decisions and improve performance.
How to prepare for a job interview at Perrigo
✨Understand the Brand and Its Values
Before the interview, make sure you thoroughly research Perrigo and its mission. Familiarise yourself with their key brands and values, as this will help you align your answers with their goals and demonstrate your genuine interest in the company.
✨Showcase Your Strategic Thinking
As a Global Senior Brand Manager, you'll need to exhibit strong strategic thinking skills. Prepare examples from your past experience where you've successfully developed and executed brand strategies, particularly in the healthcare or FMCG sectors.
✨Highlight Stakeholder Management Experience
Given the importance of stakeholder management in this role, be ready to discuss how you've influenced cross-functional teams and senior management in previous positions. Use specific examples to illustrate your ability to build relationships and drive collaboration.
✨Prepare for Market Analysis Questions
Expect questions related to market data analysis and P&L ownership. Brush up on your knowledge of tools like IQVIA, Nielsen, and IRI, and be prepared to discuss how you've used data to inform marketing decisions and track performance in your previous roles.
