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For Companies At a Glance
- Tasks: Manage marketing events and customer advocacy programs to enhance engagement and brand loyalty.
- Company: Duco is revolutionising data automation, helping firms trust their data and work smarter.
- Benefits: Join a dynamic team with opportunities for remote work and professional growth.
- Why this job: Be part of a customer-obsessed culture that values innovation and collaboration.
- Qualifications: Experience in B2B events and customer advocacy; strong organisational and communication skills required.
- Other info: Ideal for those passionate about finance and SaaS; hybrid/remote work experience is a plus.
The predicted salary is between 36000 - 60000 £ per year.
About Us
Duco is on a mission to reduce the time spent on data-related work by 90%. Our enterprise data automation platform empowers teams to work more efficiently and meaningfully by giving them the ability to automate data controls with the latest technology, such as no-code, the cloud, and AI. We help firms to start trusting their data, by giving them one intuitive platform to automate the front-to-back processing of all kinds of data (from structured Excels and RTFs to unstructured PDFs and emails). This eliminates the boring manual work across the data lifecycle and enables firms to act faster, work smarter, save money, reduce risk and comply with regulatory requirements. We’re headquartered in London and have offices in New York, Boston, Wroclaw, Singapore, and Antwerp. We’re proud to call some of the largest global financial institutions our clients, including over 15 of the world’s largest international banks, as well as brokers, exchanges, asset managers, hedge funds, administrators, service providers and corporates.
The Role
We’re looking for an experienced Marketing Events and Customer Advocacy Program Manager to take our events and customer engagement to the next level. At Duco we are customer obsessed. We attend industry conferences, host our own events and webinars, and engage proactively in a customer experience that builds customer advocacy. This role will be responsible for planning, executing and reporting on events, while also building and managing a customer advocacy program. The role sits in Duco’s Growth Marketing Team, who are responsible for generating demand and sourcing pipeline for the business. As part of the wider organisation, you will join a talented and highly motivated team of more than 200 Duco professionals across US, UK, Europe and APAC. You will be organised, good at cultivating lasting business relations, and have knowledge of the capital markets landscape so you can create and execute on the regional sales strategy.
Primary Responsibilities:
- Events
- Plan and execute all our marketing events, including industry conferences, in-house and digital events
- Conduct preliminary event research such as package options, target audience, agenda, location, suitability for Duco sponsorship, etc.
- Coordinate event communications across customers, prospects, suppliers and internal teams. Includes: briefings, project plans, emails, social media posts, website landing pages, etc.
- Source and order materials for the events, such as giveaways, exhibition stands, banners and branding, food and beverages, audio/visual equipment where required, etc.
- Ensure data hygiene for events: review attendee lists, qualify leads, monitor outreach and next steps
- Prepare and track event budgets and expenses
- Monitor event effectiveness, collate feedback and produce event reports
- Design, implement, and manage a customer advocacy program that turns loyal customers into passionate brand ambassadors who actively refer new business
- Identify and engage with existing customers who are advocates or have the potential to become advocates
- Develop strategies for generating referrals and create systems that track and reward customer referrals. Ensure the referral process is seamless, easy, and incentivises customers to refer others
- Work with broader marketing organization to create and manage customer-centric content (testimonials, case studies, video interviews, etc.) that showcase customer success stories and highlight the impact of Duco’s solutions
- Track and report on the success of the advocacy program, including metrics such as customer participation, referral conversions, and overall ROI. Continuously refine strategies based on performance data
We are looking for someone with:
- Experience with B2B physical and digital events and audiences
- Experience with customer advocacy programs
- Very strong organisational skills and attention to detail to ensure that everything and everyone is prepared for events, and that the events themselves are delivered to a high standard
- Excellent communication and teamwork skills to ensure team members, customers and suppliers all know what is happening and when
- Great resilience and problem solving skills for when the occasional spanner gets thrown into the works!
- A creative side to help us brainstorm new themes, experiential ideas and swag so we can continue to stand out from the crowd
- Experience in finance or SaaS software company is a plus
- Experience of hybrid/remote working is a plus
Marketing Events and Customer Advocacy Program Manager ul. Marii Curie Skłodowskiej 12 50-381 W[...] employer: Duco
Contact Detail:
Duco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Events and Customer Advocacy Program Manager ul. Marii Curie Skłodowskiej 12 50-381 W[...]
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing events and customer advocacy. Attend webinars or read industry reports to understand what successful companies are doing, especially in the finance and SaaS sectors.
✨Tip Number 2
Network with professionals in the capital markets landscape. Join relevant LinkedIn groups or attend local meetups to connect with others who have experience in marketing events and customer engagement.
✨Tip Number 3
Showcase your organisational skills by volunteering to manage a small event or project. This hands-on experience will not only enhance your resume but also give you practical insights into the challenges and successes of event management.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully engaged customers in the past. Think about metrics you've tracked, feedback you've gathered, and how you've turned customers into advocates for your previous employers.
We think you need these skills to ace Marketing Events and Customer Advocacy Program Manager ul. Marii Curie Skłodowskiej 12 50-381 W[...]
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B events and customer advocacy. Use specific examples that demonstrate your organisational skills and attention to detail, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer engagement and event management. Mention how your previous experiences align with Duco's mission and values, and showcase your creativity in brainstorming new ideas.
Showcase Relevant Skills: Emphasise your communication and teamwork skills in your application. Provide examples of how you've successfully collaborated with teams or managed stakeholders in past roles, especially in event planning or customer advocacy.
Highlight Problem-Solving Abilities: Include instances where you've faced challenges in event management or customer engagement and how you resolved them. This will demonstrate your resilience and ability to adapt, which is important for the role at Duco.
How to prepare for a job interview at Duco
✨Know Your Audience
Familiarise yourself with Duco's target audience and the types of events they host. Understanding their customer base will help you demonstrate how your experience aligns with their needs during the interview.
✨Showcase Your Event Management Skills
Prepare to discuss specific examples of events you've planned and executed in the past. Highlight your organisational skills, attention to detail, and any innovative ideas you implemented to make those events successful.
✨Emphasise Customer Advocacy Experience
Be ready to talk about your experience with customer advocacy programs. Share strategies you've used to turn customers into brand ambassadors and how you measured the success of those initiatives.
✨Demonstrate Problem-Solving Abilities
Expect questions about challenges you've faced in previous roles, especially during events. Prepare examples that showcase your resilience and problem-solving skills, illustrating how you handled unexpected issues effectively.
