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- Tasks: Lead analytics efforts to optimise marketing content performance using Adobe and Google Analytics.
- Company: FDM is a global consultancy, empowering talent to innovate in tech and business.
- Benefits: Enjoy career coaching, upskilling, global assignments, and access to share schemes.
- Why this job: Join a dynamic team, make impactful decisions, and enhance your analytical skills in a collaborative environment.
- Qualifications: 5+ years in digital analytics, expertise in Adobe Analytics, and strong communication skills required.
- Other info: This is a hybrid role based in London with potential for contract extension.
The predicted salary is between 43200 - 72000 £ per year.
FDM is a global business and technology consultancy seeking a Senior Data Analyst to work for our client within the finance sector. This is initially a 12-month contract with the potential to extend and will be a hybrid role that will be based in London.
As an experienced Senior Data Analyst, you will lead analytics efforts focused on understanding the performance and effectiveness of marketing content across our client’s website. This role will leverage Adobe Analytics, Google Analytics, and other digital tools to assess user engagement, optimise content strategies, and inform decision-making across the marketing function.
Responsibilities
- Analyse website traffic and user behaviour using Adobe Analytics and Google Analytics to measure the effectiveness of marketing content.
- Identify trends, patterns, and opportunities to improve user engagement and conversion rates.
- Monitor key performance indicators (KPIs), such as bounce rates, time on page, and click-through rates, to evaluate content performance.
- Assess how different types of marketing content (e.g., articles, videos, tools) contribute to user engagement and business goals.
- Provide actionable insights to improve the quality, placement, and targeting of website content.
- Collaborate with content creators and marketing teams to refine strategies based on analytics insights.
- Create and maintain dashboards to track website performance metrics and provide real-time insights to stakeholders.
- Generate regular reports summarising findings, insights, and recommendations for optimisation.
- Present analyses to senior leadership and cross-functional teams in a clear and compelling manner.
- Partner with marketing, design, and product teams to align analytics insights with broader business objectives.
- Provide input into A/B testing and personalisation strategies to enhance user experiences and content effectiveness.
About You
Requirements
- 5+ years of experience in digital analytics, preferably in a marketing or e-commerce environment.
- Strong expertise in Adobe Analytics including advanced segmentation and reporting capabilities.
- Proven experience in analysing website performance and content effectiveness.
- High proficiency in analytics tools such as Adobe Analytics and Adobe Experience Manager (AEM).
- Proficiency in data visualisation platforms Power BI and/or Tableau.
- Familiarity with A/B testing tools (e.g., Adobe Target, Optimizely) and methodologies.
- Strong analytical and problem-solving abilities, with keen attention to detail.
- Excellent communication skills, capable of translating complex data into actionable insights for non-technical stakeholders.
- A collaborative mindset with the ability to work effectively in cross-functional teams.
About Us
Why join us?
- Career coaching and access to upskilling throughout your entire FDM career.
- Initial upskilling pre-assignment that has been accredited by TechSkills.
- Assignments with global companies and opportunities to work abroad.
- Opportunity to obtain certifications from Microsoft, Salesforce, Cisco and more.
- Access to the Buy As You Earn share scheme.
About FDM
We are a business and technology consultancy and one of the UK's leading employers, recruiting the brightest talent to become the innovators of tomorrow. We have centres across Europe, North America and Asia-Pacific, and a global workforce of over 4,000 Consultants. FDM has shown exponential growth throughout the years, firmly establishing itself as an award-winning employer and is listed on the FTSE4Good Index.
Diversity and Inclusion
FDM Group is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, national origin, age, disability, veteran status or any other status protected by federal, provincial or local laws.
Senior Data Analyst (Adobe Analytics) - London employer: FDM Group Ltd.
Contact Detail:
FDM Group Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Data Analyst (Adobe Analytics) - London
✨Tip Number 1
Familiarise yourself with Adobe Analytics and Google Analytics if you haven't already. Since these tools are crucial for the role, demonstrating your proficiency in them during interviews can set you apart from other candidates.
✨Tip Number 2
Prepare to discuss specific examples of how you've used data to drive marketing decisions in previous roles. Highlighting your analytical skills and the impact of your insights on user engagement will resonate well with the hiring team.
✨Tip Number 3
Network with professionals in the finance sector or those who work with FDM. Engaging with current employees or industry peers can provide valuable insights into the company culture and expectations, which can be beneficial during your interview.
✨Tip Number 4
Stay updated on the latest trends in digital analytics and marketing strategies. Being knowledgeable about current best practices will not only help you in interviews but also show your commitment to continuous learning and improvement.
We think you need these skills to ace Senior Data Analyst (Adobe Analytics) - London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Adobe Analytics and Google Analytics. Include specific examples of how you've analysed website performance and improved user engagement in previous roles.
Craft a Compelling Cover Letter: In your cover letter, emphasise your analytical skills and problem-solving abilities. Mention your experience in collaborating with marketing teams and how you can contribute to optimising content strategies for the finance sector.
Showcase Relevant Projects: If possible, include links or descriptions of projects where you've successfully used analytics tools to drive business results. This could be dashboards you've created or reports that led to actionable insights.
Prepare for Interviews: Be ready to discuss your experience in detail during interviews. Prepare to explain how you've used data visualisation tools like Power BI or Tableau to present findings and how you approach A/B testing and personalisation strategies.
How to prepare for a job interview at FDM Group Ltd.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used Adobe Analytics and Google Analytics in your previous roles. Highlight any successful projects where your analysis led to improved user engagement or conversion rates.
✨Understand the Business Context
Research the finance sector and understand how analytics can drive marketing strategies within this industry. Being able to relate your analytical insights to business objectives will impress your interviewers.
✨Prepare for Technical Questions
Expect questions that test your knowledge of advanced segmentation, reporting capabilities, and data visualisation tools like Power BI or Tableau. Brush up on these topics to demonstrate your expertise.
✨Communicate Clearly
Practice explaining complex data insights in simple terms. Your ability to communicate findings effectively to non-technical stakeholders is crucial, so consider using examples from your past experiences to illustrate this skill.
