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For Companies At a Glance
- Tasks: Lead exciting research projects and analyse consumer insights to drive marketing strategies.
- Company: Join a top global brand known for premium lifestyle products in apparel, accessories, and home.
- Benefits: Enjoy a competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values innovation and strategic thinking in consumer marketing.
- Qualifications: Must have a degree in Psychology, Statistics, Marketing, or related field with 8+ years of experience.
- Other info: This is a 6-12 month contract role with a salary range of £60,000-£70,000.
The predicted salary is between 60000 - 70000 £ per year.
Our client is a leading global company specializing in premium lifestyle products across various categories, including apparel, accessories, and home. They are currently seeking an experienced Global Consumer Marketing Insights Consultant to join their team.
Responsibilities
- Manage research projects, including Consumer Decision Journey studies, working with stakeholders and agencies.
- Set and track key marketing KPIs, using campaign tests and brand health tracking.
- Analyze data for reports, supporting strategic business decisions with insights.
- Collaborate with analytics teams and external agencies to drive innovation and growth.
Requirements
- Degree in Psychology, Statistics, Marketing, or a related field (2:1 or First).
- 8+ years of research/insight experience, preferably in a client-facing role.
- Strong analytical, research, and presentation skills with Excel and PowerPoint expertise.
- Proactive, detail-oriented, strategic thinker with a passion for consumer insights.
Details
- Duration: 6-12-month contract
- Salary: £60,000-£70,000 per annum
- Hybrid with need to be in office 2/3 days a week
CMI Consultant - Retail and Luxury employer: Freshminds Interim
Contact Detail:
Freshminds Interim Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CMI Consultant - Retail and Luxury
✨Tip Number 1
Network with professionals in the retail and luxury sectors. Attend industry events or webinars where you can meet people who work in consumer insights or marketing roles. This can help you gain valuable insights into the company culture and expectations.
✨Tip Number 2
Familiarise yourself with the latest trends in consumer behaviour, especially in the premium lifestyle market. Being able to discuss current trends and how they impact consumer decision-making during interviews will demonstrate your passion and knowledge.
✨Tip Number 3
Prepare to showcase your analytical skills by having examples ready that highlight your experience with data analysis and reporting. Be ready to discuss specific projects where your insights led to strategic decisions.
✨Tip Number 4
Research the company’s recent campaigns and their performance metrics. Understanding their marketing strategies will allow you to tailor your discussions and show how your expertise aligns with their goals.
We think you need these skills to ace CMI Consultant - Retail and Luxury
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in consumer marketing insights, research projects, and any client-facing roles. Use specific examples that demonstrate your analytical skills and familiarity with KPIs.
Craft a Compelling Cover Letter: In your cover letter, express your passion for consumer insights and how your background aligns with the role. Mention your experience with data analysis and collaboration with stakeholders, showcasing your strategic thinking.
Highlight Relevant Skills: Emphasise your proficiency in Excel and PowerPoint, as well as your strong analytical and presentation skills. Provide examples of how you've used these tools to support strategic business decisions in previous roles.
Showcase Your Research Experience: Detail your experience managing research projects, particularly those related to the Consumer Decision Journey. Discuss how you’ve collaborated with analytics teams and external agencies to drive innovation and growth.
How to prepare for a job interview at Freshminds Interim
✨Showcase Your Analytical Skills
As a CMI Consultant, strong analytical skills are crucial. Be prepared to discuss specific examples of how you've used data analysis to drive insights and strategic decisions in your previous roles.
✨Demonstrate Your Understanding of Consumer Behaviour
Given the focus on consumer insights, it's important to articulate your understanding of the Consumer Decision Journey. Prepare to share your thoughts on how consumer behaviour impacts marketing strategies, especially in the retail and luxury sectors.
✨Prepare for Case Studies
You may be asked to analyse a case study during the interview. Brush up on your problem-solving skills and be ready to demonstrate how you would approach a research project or marketing challenge relevant to the company’s products.
✨Highlight Your Collaboration Experience
Collaboration with analytics teams and external agencies is key in this role. Share examples of successful projects where you worked with diverse teams, showcasing your ability to communicate effectively and drive innovation.
