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- Tasks: Develop and implement social media strategies for lifestyle content across various platforms.
- Company: Join The Telegraph, a leading news organisation known for quality journalism.
- Benefits: Work in a dynamic newsroom with opportunities for collaboration and creativity.
- Why this job: Make a real impact on audience engagement while working with top journalists.
- Qualifications: Experience in social media roles and a passion for lifestyle content is essential.
- Other info: This role may require working across a seven-day rota.
The predicted salary is between 36000 - 60000 £ per year.
The Telegraph needs a Social Media Editor to maximise the potential of our lifestyle content on social media. In this role you will be responsible for developing and implementing our social media strategy across all platforms, maximising content to reach and engage potential subscribers. You will have the chance to work across a variety of content in a fast-paced newsroom, alongside some of the country’s best journalists in their field. This is an exciting challenge to make a real impact in growing audiences and increasing engagement. Please note: This role is based in our newsroom and may work across a seven day rota.
Key Responsibilities
- Develop the social media strategy for The Telegraph’s Lifestyle pillars (Money, Health, Travel, Food & Drink, Culture, Fashion) across all platforms, with a focus on driving quality subscriptions.
- Create written, graphic and video content to be distributed on main and subbrand social media channels that aligns with the Telegraph brand and content strategy.
- Edit and maintain the Telegraph’s Lifestyle subbrand social media feeds to a high standard.
- Attend desks’ editorial conferences and weekly planning meetings to develop and advise on ideas and content plans for upcoming articles.
- Help promote the use of social media across the newsroom and work closely with journalists and publishers to advise on best practice, develop ideas and implement strategies.
- Collaborate with desks and external contributors to organise collaborative promotions, such as Instagram collaborations.
- Provide insight on social trends and conversations to the desks to inform commissioning and suggest angles that will maximise social reach and subscriptions.
- Create and implement social plans for articles, series, and promotional campaigns in order to maximise engagement with our content on channels at key times.
- Use data and analytics to analyse performance, inform onward social strategy and deliver strategy KPIs.
- Develop an effective evergreen content strategy and maintain a cross-platform content calendar.
Key Skills
- Previous experience in a social media role with a good understanding of creative content production in a busy editorial environment.
- Experience developing and a passion for lifestyle social content highly desirable.
- Strong understanding of social algorithms, capturing audiences’ attention and what generates engagement on across platforms.
- Experience in video production and editing for social media.
- Ability to set strategy, present ideas and work collaboratively with other social editors.
- Confidence in working with other teams, proactively voicing ideas and collaborating on internal projects/campaigns.
- Ability to work well under pressure and to tight deadlines whilst maintaining flawless accuracy.
- Excellent and clear communication and presentation skills.
- Strong organisational and planning skills, with experience producing content plans that capitalise on news events/audience trends.
Social Media Editor employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Editor
✨Tip Number 1
Familiarise yourself with The Telegraph's existing social media presence. Spend time analysing their current content strategy, engagement rates, and audience interactions. This will help you understand their brand voice and identify areas where you can contribute innovative ideas.
✨Tip Number 2
Stay updated on the latest trends in lifestyle content across social media platforms. Follow influencers and competitors to see what types of posts are generating engagement. Use this knowledge to suggest fresh, relevant content ideas that align with The Telegraph’s brand.
✨Tip Number 3
Network with professionals in the industry, especially those who work in social media roles. Attend events or webinars related to social media strategy and content creation. Building connections can provide valuable insights and may even lead to referrals for the position.
✨Tip Number 4
Prepare to discuss your experience with data analytics during the interview. Be ready to share examples of how you've used analytics to inform social media strategies in the past. Highlighting your ability to measure success and adapt strategies based on performance will set you apart.
We think you need these skills to ace Social Media Editor
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media roles, particularly in lifestyle content. Emphasise any previous work that showcases your understanding of social algorithms and audience engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for lifestyle content and social media. Mention specific strategies you would implement to maximise engagement and subscriptions, demonstrating your understanding of The Telegraph's brand.
Showcase Your Content Creation Skills: Include examples of your previous work, such as links to social media campaigns or content you've created. Highlight your experience with video production and editing, as well as any successful collaborations you've been part of.
Research The Telegraph: Familiarise yourself with The Telegraph’s lifestyle pillars and current social media presence. Understanding their tone, style, and audience will help you tailor your application and show that you're a good fit for the role.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Social Media Savvy
Make sure to demonstrate your understanding of social media algorithms and trends during the interview. Prepare examples of successful campaigns you've managed or contributed to, highlighting how you engaged audiences and drove subscriptions.
✨Be Ready to Discuss Content Creation
Since the role involves creating written, graphic, and video content, be prepared to discuss your experience in these areas. Bring a portfolio or examples of your work that align with lifestyle content, showcasing your creativity and ability to produce engaging material.
✨Understand The Telegraph's Brand
Familiarise yourself with The Telegraph’s lifestyle pillars and their overall brand voice. During the interview, express how you would tailor social media strategies to fit their content and engage their audience effectively.
✨Prepare for Collaboration Questions
Expect questions about teamwork and collaboration, as this role requires working closely with journalists and other teams. Think of specific instances where you successfully collaborated on projects, and be ready to share how you can contribute to a positive newsroom environment.
