Campaigns Manager

South Western Railway (SWR) operates over 1,500 services each weekday across the network and employs more than 5,000 people. We provide easy and convenient mobility, connecting people and communities in South West London, southern counties of England, and the Isle of Wight. Join our team and help us continue to improve quality of life, by bringing people together to get the most out of life.

SWR is part of FirstGroup, the largest rail operator in the UK and second largest bus operator in the UK outside London. FirstGroup operates services throughout the UK and Ireland, with over 30,000 employees providing services that make travel smoother and life easier. FirstGroup works hard to reduce its impact on the environment, introducing cleaner and more environmentally responsible methods of transport.

About the job: Working as part of a team to plan and deliver a range of key brand and revenue driving communications that support the business in achieving its financial targets from new and existing customers across the South Western Railway network. Developing a deep understanding of the SWR target audience with a specific knowledge of our 'commuter' and 'business' traveller - becoming the in-house expert for that segment, tailoring campaigns/comms to their individual needs. Ensuring that our brand and product messages are delivered consistently across all communication channels, from our website and digital platforms, to social and external media, partnership promotions and event management. Work with the revenue and customer insight manager, identifying growth opportunities for the brand and business audience.

Your main responsibilities will be:

• Develop specific understanding of our commuter and business traveller, recognising the drivers and barriers of this audience segment internally.
• Briefing: developing research and campaign briefs for both revenue and non-revenue driving activity, coordinating with internal stakeholders for consultation and sign-off.
• Developing and assessing creative ideas, media and campaigns: challenging the status-quo and leading new creative thinking/media approaches across the business to maximise campaign effectiveness.
• Ensure a joined-up approach to brand activity and campaigns within the Sales & Marketing team integrating with CRM, digital, communications and social media.
• Legal: ensure compliance with internal approvals procedure and industry guidelines, (ASA, CAP code, RACC, Clearcast).
• Reporting: ensure appropriate setting and tracking of brand and campaign awareness/engagement.
• Optimising campaign results via weekly calls with the agency teams looking at digital results and reservation levels for all retail channels.
• Post campaign analysis (PCA): prepare post campaign reports on performance in conjunction with the Revenue and Insights teams and creative and media agencies within 4 to 6 weeks after the end of a campaign.

You’ll need to be:

• Minimum 2 years marketing experience in fast paced customer centric business.
• Practical knowledge and experience of managing brands.
• Delivering continuous test and learn campaigns, use of personalisation, and segmentation to continuously seek ways to improve campaign performance.
• Campaign tracking and analysis.
• Excellent interpersonal skills, numerical analysis and communication skills (both written and verbal).
• Project management capability to ensure delivery of multiple / overlapping streams of work to deadlines.
• Passion for customer-centric communications, inquisitive and who doesn’t shy away from researching and suggesting new ways of engaging with customers.
• Strong commercial focus.
• Ability to work well under pressure within a fast pace environment.
• A strong team player able to assist with overall team efficiency.
• Proven problem-solving capability.
• Focus on quality, accuracy and attention to detail, whilst demonstrating creativity.

Applicants who require a visa must have 6 months remaining at the time of their appointment.

About the location: South Western Railways HQ is based on the 4th Floor at South Bank Central, a stone's throw from the River Thames and a 10 minute walk from our busiest station, Waterloo. It is local to many well-known attractions, restaurants and retail facilities and is easily accessible by public transport.

Working pattern: Working an average of 37 hours per week over 5 days, office hours.

The Reward: In return we offer a competitive salary and a variety of valuable benefits, including:

• Free duty and leisure travel on SWR services for employees.
• Free leisure travel for spouse/partner and dependants (criteria dependent).
• 75% discount on many other train operating companies.
• Full training and support with development.
• Large range of exclusive retail offers.
• Excellent pension scheme.

We all belong at SWR. FirstGroup's vision is to provide an inclusive environment for all colleagues, across its group of businesses, ensuring all candidates have an equal opportunity to access meaningful employment. We value our differences such as age, gender, LGBTQIA+, ethnicity, religion, and disability. We maintain a zero tolerance towards any form of prejudice towards our colleagues, customers, and future talent. We celebrate and encourage diversity of thought, progressive ways of working and seeing all our colleagues grow and thrive. We review all roles and job descriptions to ensure they are accessible and, where possible, we support and provide flexible working options; we recommend that you refer to each vacancy description for further details. If you require additional support to complete your application due to a disability or neurodivergent condition, for example, dyslexia, dyspraxia, or autism, please follow the links below. We encourage you to share any additional needs you may require so we can provide a fair and equal process for all who apply.