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For Companies At a Glance
- Tasks: Lead PR strategies, manage client accounts, and mentor a dynamic team.
- Company: Join an award-winning PR agency in the vibrant East Midlands.
- Benefits: Enjoy a competitive salary of £50,000 plus opportunities for growth and networking.
- Why this job: Be part of a creative culture that values innovation and impactful communication.
- Qualifications: Experience in PR strategy, excellent communication skills, and a strong industry network required.
- Other info: Blue Arrow is a Disability Confident Employer, promoting inclusivity in the workplace.
The predicted salary is between 40000 - 70000 £ per year.
Blue Arrow Derby are proud to be working in partnership with an award winning PR and Communication Agency in the East Midlands and they are looking to recruit an Account Director to join their team on a full time, permanent basis.
Hours: Monday - Friday
Salary: £50,000 PLUS DOE
What will you be doing in the Account Director role:
- Working alongside the Business Directors to formulate and implement the business strategy and growth plans.
- Setting and achieving annual budget for clients.
- Identifying new business opportunities with existing and new clients within target sectors.
- Being the senior point of contact on a portfolio of clients, with final oversight of PR and communications plans.
- Setting tone & style of account and ensuring successful delivery through Account Manager and Executive Team.
- Attendance at critical meetings and sign-off of agendas of all meetings.
- Providing strategic leadership, guidance and direction to Account Manager and Executive Team.
- Strategic overview of specific client PR, social and digital content plans.
- Using client reporting systems to drive future account strategy.
- Acting as lead on new business proposals and pitches.
- Raising awareness of the agency and helping to build its brand.
- Developing senior press relationships and managing contacts with key commentators, industry spokespeople and sector influencers.
- Offering crisis management and advice to clients.
- Extending networking opportunities for agency.
- Maintaining awareness of industry issues and trends in clients' industry sectors, identifying opportunities for communication and anticipating impact on client strategy.
- Attending client events and industry conferences.
- Helping develop fresh ideas for client PR and communications campaigns.
Skills And Requirements Needed For Account Director Position:
- Proven experience in being strategic within a PR agency and delivering for clients.
- Managing the strategy and delivery of integrated PR campaigns and with excellent leadership skills, enjoying mentoring team members.
- Developing client accounts to achieve annual budgets.
- Excellent pitching skills and relationship building, with an eye for developing new opportunities with both existing and potential clients.
- Excellent written and spoken English with a detail for spelling, grammar and proof-reading, as well as having a creative flair for engaging copy.
- Approachable, friendly and empathetic, with an ability to relate to and motivate people on different levels within the agency, client base and media network.
- Extensive agency experience of PR within a senior B2B environment.
- A strong industry network and contacts with senior journalists and members of the media.
- Proven track record of successfully implemented PR campaigns for a range of clients.
- Excellent presenter and adept at explaining PR terms and outcomes to senior management teams.
- Commercial acumen and proven experience of developing new business.
- Management experience of developing team and overseeing performance.
Qualifications Required:
- PR qualifications from the PRCA or CIPR.
- A relevant undergraduate degree such as PR, Journalism or English Literature is expected but not essential.
How do I apply for the Account Director role?
If you are interested in the above role and feel you can meet the above requirements - we would love to hear from you as soon as possible. We please ask all applications are made via the click apply button, and we will aim to process your application as quickly and as efficiently as possible.
Blue Arrow is proud to be a Disability Confident Employer and is committed to helping find great work opportunities for great people.
Contact Detail:
Pumacode Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director
✨Tip Number 1
Network strategically within the PR industry. Attend industry events, conferences, and seminars to connect with potential clients and other professionals. Building relationships with key commentators and influencers can give you an edge in securing the Account Director role.
✨Tip Number 2
Showcase your leadership skills by volunteering for team projects or initiatives. Demonstrating your ability to mentor and guide others will highlight your suitability for a senior position like Account Director, making you a more attractive candidate.
✨Tip Number 3
Stay updated on industry trends and issues relevant to your target sectors. Being knowledgeable about current events and challenges faced by clients will allow you to speak confidently during interviews and showcase your strategic thinking.
✨Tip Number 4
Prepare for potential interview scenarios by practising your pitching skills. As an Account Director, you'll need to present ideas clearly and persuasively, so rehearsing your delivery can help you stand out during the interview process.
We think you need these skills to ace Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in PR and communications. Focus on your strategic roles, leadership skills, and successful campaigns you've managed. Use keywords from the job description to align your experience with what they are looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the agency. Mention specific achievements that demonstrate your ability to meet their requirements, such as managing budgets or developing client relationships. Keep it engaging and professional.
Showcase Your Writing Skills: Since excellent written English is crucial for this role, consider including a writing sample or a link to your portfolio. This could be a press release, article, or campaign you’ve worked on that reflects your creative flair and attention to detail.
Highlight Your Network: In your application, mention any relevant industry contacts or relationships you have with journalists and media professionals. This can set you apart as a candidate who can leverage existing connections for the agency's benefit.
How to prepare for a job interview at Pumacode
✨Showcase Your Strategic Thinking
As an Account Director, you'll need to demonstrate your ability to formulate and implement business strategies. Prepare examples of how you've successfully developed and executed PR campaigns in the past, highlighting your strategic approach and the results achieved.
✨Highlight Your Leadership Skills
This role requires strong leadership and mentoring abilities. Be ready to discuss your experience in guiding teams, managing performance, and fostering a collaborative environment. Share specific instances where your leadership made a significant impact on a project or team.
✨Demonstrate Your Networking Prowess
Building relationships is key in this position. Talk about your existing network within the industry, including senior journalists and media contacts. Provide examples of how these relationships have benefited your previous clients or campaigns.
✨Prepare for Client-Focused Scenarios
Expect questions that assess your client management skills. Think of scenarios where you've successfully handled client crises or developed new business opportunities. Show your understanding of client needs and how you can align agency strategies to meet those demands.
