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For Companies At a Glance
- Tasks: Create engaging ad concepts and manage influencer marketing strategies.
- Company: Join Peak21, a dynamic startup with a portfolio of successful D2C brands.
- Benefits: Enjoy competitive pay, a vibrant team culture, and the chance to make a real impact.
- Why this job: Be part of a beloved baby goods brand and shape its future in a high-growth environment.
- Qualifications: Recent grads with a passion for social media and digital marketing are encouraged to apply.
- Other info: Ideal for those who resonate with our target customer – millennial/Gen Z mothers.
The predicted salary is between 28800 - 42000 £ per year.
At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector. We are seeking a Marketing Associate to join one of our portfolio brands. This brand in our portfolio is a beloved and well-known baby goods company with more than 1.5 million Instagram followers. The position is full-time in London.
What makes this an exciting opportunity?
- Opportunity to join a well-funded startup with top-tier investors
- Work with a highly experienced and entrepreneurial team
- The brand is a new addition to our portfolio and we’re bringing big changes to it – you’ll have a lot of room to make an impact!
- Competitive compensation package
What You'll Do
- Create variations of ad concepts when we find a winning ad concept
- Help manage customer community groups
- Assist in developing and executing influencer marketing strategies and creative campaigns
- Identify and reach out to influencers that fit our brand
- Establish and develop relationships with influencers
- Help manage affiliate program, discount codes and ambassador webpages
Who You Are
- A recent university graduate
- You’re an avid social media user and are interested in digital marketing
- You have a customer-centric mindset, which translates into you understanding what kind of marketing is likely to be effective for our target customer (a millennial/Gen Z mother)
- You have an eye for aesthetics and can create engaging content
- You take initiative and are driven by passion
- You’re coachable and dedicated to continuous personal improvement
- You’re tech literate and can learn new software with ease
- You thrive in a high growth environment and enjoy a startup team culture
- Bonus: you are our target customer yourself (millennial/Gen Z mother)! Not a requirement though :)
If you have never received training in writing a cover letter before, please search online for guidelines on how to write a cover letter. We take cover letters very seriously!
What languages do you speak, read and write fluently?
How comfortable are you with excel? Please explain in detail.
What are some consumer/DTC brands that you like or admire? What do you think makes them successful?
We review a lot of responses daily, and AI-generated ones are often easy to spot. We value authenticity over completeness, so feel free to skip a question if you’re unsure. Otherwise, we encourage you to try to think beyond common examples like Glossier, Gymshark, Rare Beauty, Ryanair, and Duolingo—we’re looking for fresh, original perspectives that reflect your own voice!
What are some consumer/DTC brands that you think are doing a great job with social media? Why?
We review a lot of responses daily, and AI-generated ones are often easy to spot. We value authenticity over completeness, so feel free to skip a question if you’re unsure. Otherwise, we encourage you to try to think beyond common examples like Glossier, Gymshark, Rare Beauty, Ryanair, and Duolingo—we’re looking for fresh, original perspectives that reflect your own voice!
We’re looking for avid social media users. Would you be open to sharing your social media handles with us? :)
Are you currently based in London? If not, why do you want to move to London? (Please note that we are only hiring in London for this role!)
Do you need visa sponsorship to work in the UK?
Contact Detail:
Peak 21 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Associate - Baby products brand
✨Tip Number 1
Familiarise yourself with the baby products market and current trends. Research popular brands and their marketing strategies, especially those that resonate with millennial and Gen Z parents. This knowledge will help you stand out in interviews and discussions.
✨Tip Number 2
Engage with the brand's social media channels. Comment on posts, share your thoughts, and even create content that aligns with their aesthetic. This shows your genuine interest and can help you get noticed by the team.
✨Tip Number 3
Network with professionals in the D2C and baby products sectors. Attend relevant events or join online communities where you can connect with industry insiders. Building these relationships can provide valuable insights and potential referrals.
✨Tip Number 4
Prepare to discuss your favourite consumer brands and why you admire them. Think about what makes them successful and how their marketing strategies could apply to the baby products sector. This will demonstrate your analytical skills and passion for the industry.
We think you need these skills to ace Marketing Associate - Baby products brand
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand Peak21 and their portfolio brand. Familiarise yourself with their products, values, and social media presence, especially their Instagram account, as this will help you tailor your application.
Craft a Compelling Cover Letter: Since they take cover letters seriously, ensure yours is engaging and authentic. Highlight your passion for digital marketing and how your experiences align with the role. Mention specific examples of brands you admire and why, showcasing your unique perspective.
Showcase Your Social Media Savvy: As an avid social media user, demonstrate your understanding of effective marketing strategies on these platforms. Include any relevant experience or projects where you've successfully engaged audiences or created content that resonates with target demographics.
Be Honest and Authentic: When answering questions about your comfort with Excel or your favourite DTC brands, be genuine. They value authenticity over completeness, so share your true thoughts and experiences rather than trying to fit into a mould.
How to prepare for a job interview at Peak 21
✨Show Your Passion for Baby Products
Make sure to express your genuine interest in baby products and the brand itself. Share any personal experiences or insights you have about parenting or baby goods, as this will resonate well with the interviewers.
✨Demonstrate Your Social Media Savvy
Since the role involves managing influencer marketing and community groups, be prepared to discuss your favourite social media platforms. Highlight any successful campaigns you've seen and explain why they worked, showcasing your understanding of what appeals to millennial and Gen Z mothers.
✨Prepare for Authenticity Questions
The company values authenticity, so think about how you can showcase your unique voice. Be ready to discuss consumer brands you admire and why, steering clear of overused examples. This is your chance to stand out!
✨Highlight Your Tech Literacy
As the role requires learning new software quickly, be prepared to discuss your experience with digital tools and platforms. Mention any specific software you’ve used in the past and how it helped you achieve your goals in previous roles or projects.
