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- Tasks: Manage key accounts and oversee campaigns from planning to activation.
- Company: Join Global, a leader in outdoor advertising with innovative solutions.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a vibrant team that values creativity and customer relationships.
- Qualifications: Experience in media sales and strong interpersonal skills required.
- Other info: Applications accepted until 25 July 2025; embrace a culture of 'One Global'.
The predicted salary is between 36000 - 60000 £ per year.
Accepting applications until: 25 July 2025 Job Description
Job title: Activation Manager (Outdoor)
Your new role: Activation Manager (Outdoor)
As anActivation Managerat Global, you will use your ability to build and foster strong relationships with key stakeholders across their specialist agency patch. Raising Global’s profile and selling key inventory within the specialist, delivering best in class service to our clients.
You will take ownership of key accounts from an implementational perspective seeing campaigns through from planning to activation via traditional and automated trading routes with our specialists, ensuring you are maintaining weekly revenue tracking for your business unit.
You will align with the Group Activation Manager and Agency Managers to ensure we are aligning on our sales strategy by influencing sustainable revenue growth at implementational planning phase by maximising share & best prices on every piece of business whilst identifying additional opportunities within the portfolio to create new sales opportunities.
Be a team player and know when to incorporate the wider Global business to drive revenue across our key commercial departments (Creative Solutions, Airports, DAXO, Production, etc)
You will be a Global ambassador, keeping our key stakeholders up to date with the latest and great developments from Global, ensuring we are getting everyone to love outdoor as much as we do.
Key Responsibilities
- Understand the key challenges and issues your customers face and ensure that your team are helping to provide solutions to these challenges toensure we are perceived as a key partner
- Ensure you deliver exceptional customer service and ensure the smooth running of the day-to-day business. This will include forecasting for your business on a three-monthly rolling basis and working closely with the Group Activation Manager and Agency team to ensure the delivery of weekly targets
- Understand and contribute to delivering weekly, monthly and quarterly sales targets across your sales team and floor.
- Have an enthusiastic and can-do attitude in a difficult economy and support the commercial directors in key department initiatives to build a ‘One Global’ culture
- Regular alignment with your Agency Manager to ensure you are knowledge sharing briefs and intel
- Collaboration with your agency counterparts to build quarterly strategic business plans across your client base.
- Own the investment arm of your business unit with support from your Group Activation Manager and Head of Trading
- Ability to use audience measurement tools, revenue dashboards and industry data tools (Nielsen and Aureus)
What You’ll Love About This Role
- Think Big: Working on the best Outdoor products in the market, including the number one programmatic offering in outdoor. Your days are guaranteed variety – dealing with client requests, working with your internal counterparts on delivering marketing growth to pitching for your (un)fair share.
- Own It: Customer facing having autonomy on your business unit from planning to trading.
- Keep it Simple: You are the face of Global within your agency patch, with the freedom to own and develop relationships across the industry
- Better Together : Integration with other Global departments and commitment to ‘One Global’ culture
What Success Looks Like
In the first few months, you would have
- Demonstrated a strong understanding of all Global products and environments and able to clearly articulate the sales benefits of each.
- With support of your Group Activation Manager and Head of Trading deliver pricing recommendations based off Global pricing guidelines.
- Understand the wider Global and DAXO portfolio
- Regular face to face time with your specialist/agencies; Hot Desk, Status Meetings & Inspiration Sessions
- Built strong relationships and rapport with your key contacts.
- Undertaken the Global Outdoor new training programme
- Collaborate with your OOH agencies to grow sales opportunities
- Fostered a relationship with your internal team and built am efficient way of working
- Presented in front of your key customers and internal colleagues
What You’ll Need
- Account Management Skills : Media sales experience as an experienced Account Manager in Trading and/or Planning division.
- Proactive Attitude: Showcase a proactive sales approach and able to deliver creative and innovative solutions to your client patch. Highly developed interpersonal skills with excellent verbal and written communication skills.
- Attention to Detail: Meticulousness in ensuring all response to briefs are correct.
- OOH Expertise : A strong understanding of the OOH landscape. A thorough understanding of the key challenges we face commercially and how we may overcome these
- Client & Brand Insight : The ability to align response to briefs with both client and Global requirements/pressures.
- Flexibility & Resilience : A can-do attitude to manage multiple different client needs at once and deliver top results.
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Activation Manager employer: Global
Contact Detail:
Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Activation Manager
✨Tip Number 1
Familiarise yourself with the latest trends in outdoor advertising and the specific products offered by Global. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role and the company.
✨Tip Number 2
Network with professionals in the outdoor advertising industry, especially those who work at Global or similar companies. Attend industry events or webinars to make connections and gain insights that could give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed accounts or driven sales growth in previous roles. Tailoring your experiences to align with the responsibilities of the Activation Manager position will showcase your suitability for the job.
✨Tip Number 4
Demonstrate your understanding of audience measurement tools and data analysis during conversations with recruiters. Being able to articulate how you’ve used these tools in past roles can set you apart as a candidate who is ready to hit the ground running.
We think you need these skills to ace Activation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in account management and media sales. Emphasise any previous roles where you've demonstrated a proactive attitude and strong interpersonal skills, as these are crucial for the Activation Manager position.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the key responsibilities outlined in the job description, particularly your ability to build relationships and deliver exceptional customer service.
Showcase Relevant Skills: Highlight specific skills that are mentioned in the job description, such as your understanding of the OOH landscape and experience with audience measurement tools. Use examples from your past work to illustrate how you've successfully applied these skills.
Proofread Your Application: Before submitting your application, carefully proofread all documents to ensure there are no spelling or grammatical errors. Attention to detail is essential for this role, so make sure your application reflects that quality.
How to prepare for a job interview at Global
✨Know Your Products Inside Out
As an Activation Manager, you'll need to demonstrate a strong understanding of Global's products and the outdoor advertising landscape. Be prepared to articulate the sales benefits of each product clearly during your interview.
✨Showcase Your Relationship-Building Skills
This role requires excellent interpersonal skills. Prepare examples of how you've successfully built and maintained relationships with clients or stakeholders in previous roles, as this will be crucial for success in the position.
✨Demonstrate Your Proactive Attitude
Highlight instances where you've taken initiative to solve problems or create opportunities for your clients. A proactive sales approach is essential, so be ready to discuss how you've delivered creative solutions in challenging situations.
✨Prepare for Scenario-Based Questions
Expect questions that assess your ability to handle multiple client needs and manage challenges. Think of specific scenarios from your past experiences where you successfully navigated complex situations and delivered results.
