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- Tasks: Create and execute marketing strategies for product launches and refreshes.
- Company: Join a leading digital software solutions provider with over 20 years of experience.
- Benefits: Enjoy hybrid working, competitive salary, enhanced holidays, and ongoing training opportunities.
- Why this job: Be part of a values-driven culture that genuinely cares about its employees.
- Qualifications: 3+ years in B2B product marketing; strong communication and data analysis skills required.
- Other info: Relaxed work environment with team lunches and support for personal development.
The predicted salary is between 36000 - 60000 £ per year.
Product Marketing Executive Stoke on Trent – Hybrid working arrangements but must be local to the office. Permanent, full time (35 hours per week Monday – Friday) up to £50,000 depending on experience.
Our client is a leading organisation formed over 20 years ago and provides a range of digital software solutions to a specialist industry sector. Award winning and have a strong market share within their sector. As part of the business model, they also operate a marketing agency specialising in PPC / SEO and digital marketing for their clients. Due to continued growth and development within their strategic plans, they are looking to expand with an additional Product Marketing Executive.
As Product Marketing Executive, your role is to thoroughly understand the existing products and new launches to deliver compelling marketing campaigns to help generate the uptake and interest in the product to achieve forecast goals. You will work closely with the Product Owners to capture the features, benefits, and USPs of the product and deliver marketing literature and support material including sales support documents, pricing information, internal intranet information, case studies, and more.
As Product Marketing Executive you'll have a close relationship with the Commercial and Operations Teams to ensure all our team have the information they need to properly position the product and promote it to customers.
Key Duties include:
- Planning and creating go-to-marketing strategies for upcoming releases as well as product refreshes.
- Creating compelling emails to new and existing customers, as well as attention grabbing messaging, to communicate the release of product launches and the benefits to the customer.
- Supporting with the collation and distribution of customer facing product release notes.
- Building and managing sales packs and literature to support the sales teams with the proposition and positioning of our services.
- Analysing data to understand the performance benefits that our products deliver to customers, to create compelling case studies and informational pieces to support your messaging.
In order to be considered for the role of Marketing Executive you will need:
- At least 3 years' experience in a B2B product marketing environment.
- Experience of creating successful go-to-market campaign plans.
- Excellent verbal and written communication skills.
- Good data analysis skills to collate statistics into usable reports and case study data.
- Highly organised and able to manage multiple projects concurrently.
- Comfortable liaising with internal and external stakeholders including customers, third party marketing teams, and industry press.
- Excellent PowerPoint, Word, and Excel skills.
- Ability to understand technical information and translate it into customer friendly language.
In order to be successful in the role of Marketing Executive you will have:
- Experience of marketing SaaS products.
- Design experience (including Photoshop, InDesign, Canva or equivalents).
- Understanding of the automotive industry – particularly used car dealerships.
- Experience of using Zoho.
- Experience of using Mail Chimp.
In return, the company offers a relaxed but supportive working environment. Hybrid working options and a culture that would make you want to work from their office! Values driven organisation who cannot praise enough, and the management often treat the whole office to lunch! Competitive salaries, enhanced holiday packages, medical plans and endless training and development opportunities!
This is an incredible opportunity for anyone looking to join a fantastic, values-based employer who genuinely cares about their people.
To find out more information, call Safer Hand Solutions and ask for Jo Glover, or apply today to be considered for the role.
Product Marketing Executive in Stoke-On-Trent employer: Safer Hand Solutions Ltd
Contact Detail:
Safer Hand Solutions Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Executive in Stoke-On-Trent
✨Tip Number 1
Familiarise yourself with the company's products and their unique selling points. Understanding the features and benefits of the software solutions they offer will help you articulate your value during discussions.
✨Tip Number 2
Network with current employees or industry professionals who have experience in B2B product marketing. This can provide you with insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss your previous campaign successes in detail. Be ready to share specific examples of go-to-market strategies you've implemented and the results achieved, as this will demonstrate your capability for the role.
✨Tip Number 4
Brush up on your data analysis skills. Being able to interpret and present data effectively will be crucial in this role, so consider practicing how to create compelling case studies from statistical information.
We think you need these skills to ace Product Marketing Executive in Stoke-On-Trent
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and requirements of the Product Marketing Executive position. Tailor your application to highlight relevant experience in B2B product marketing and any specific skills mentioned in the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in creating go-to-market strategies and successful campaigns. Use quantifiable achievements to demonstrate your impact in previous roles, especially in SaaS marketing or related fields.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your understanding of their products and how your skills align with their needs. Mention any relevant experience with data analysis and communication with stakeholders.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a marketing role.
How to prepare for a job interview at Safer Hand Solutions Ltd
✨Know Your Products Inside Out
As a Product Marketing Executive, it's crucial to have a deep understanding of the products you'll be marketing. Familiarise yourself with their features, benefits, and unique selling points (USPs) so you can discuss them confidently during the interview.
✨Showcase Your Campaign Successes
Prepare to discuss specific examples of successful go-to-market campaigns you've created in the past. Highlight your role in these projects and the results achieved, as this will demonstrate your capability and experience in a B2B product marketing environment.
✨Demonstrate Data Analysis Skills
Be ready to talk about how you've used data analysis to inform your marketing strategies. Bring examples of reports or case studies you've created that showcase your ability to translate complex data into actionable insights for marketing purposes.
✨Communicate Clearly and Effectively
Since excellent verbal and written communication skills are essential for this role, practice articulating your thoughts clearly. Prepare to explain technical information in a way that's easy for non-experts to understand, as this will be key in liaising with various stakeholders.
