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- Tasks: Lead client projects in brand strategy and market research, from proposals to strategic recommendations.
- Company: Join a dynamic consulting firm focused on brand strategy and consumer insights.
- Benefits: Enjoy private medical cover, 27 days holiday, summer Fridays, and a paid sabbatical after 5 years.
- Why this job: Make a real impact while mentoring a talented team and shaping business growth.
- Qualifications: 10+ years in market research with strong qualitative skills and experience in team leadership.
- Other info: This hybrid role is based in London, offering a blend of remote and office work.
The predicted salary is between 63000 - 84000 £ per year.
We’re looking for an experienced Qualitative Researcher to join a growing strategy and insights team in London as a Director. They focus on helping brands understand people and culture through thoughtful research and strategic thinking. This is a senior role that combines brand strategy, innovation, and market research, working closely with well-known consumer brands across a wide range of sectors.
You’ll lead client projects from start to finish – from writing proposals and designing research approaches, to delivering clear, strategic recommendations. The work is varied and often complex, covering brand positioning, product innovation, and marketing strategy. You’ll also play a key role in managing and mentoring a talented team, while helping shape the direction and growth of the UK business.
This role is suited to someone with 10+ years of experience in market research and brand or innovation strategy. You should have strong qualitative research skills, be confident managing clients and projects, and have experience leading and developing teams. Business development experience – both growing existing accounts and building new relationships – is also important.
Benefits:
- Private medical cover + pension scheme
- 27 days holiday (plus Christmas break)
- Summer Fridays + meeting-free Fridays year-round
- Paid sabbatical after 5 years + regular training and development
If you’re looking for a senior role with real influence, varied and meaningful work, and the opportunity to help shape a growing business, apply now!
Qualitative Director employer: Elizabeth Norman
Contact Detail:
Elizabeth Norman Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Qualitative Director
✨Tip Number 1
Network with professionals in the qualitative research and brand strategy fields. Attend industry events, webinars, or workshops to connect with potential colleagues and clients. Building relationships can lead to valuable insights and opportunities.
✨Tip Number 2
Showcase your expertise by sharing your thoughts on current trends in qualitative research and brand strategy on platforms like LinkedIn. Engaging in discussions can help you stand out as a thought leader and attract attention from hiring managers.
✨Tip Number 3
Prepare for interviews by familiarising yourself with the latest methodologies in qualitative research and how they apply to brand strategy. Be ready to discuss case studies from your past experiences that demonstrate your ability to lead projects and mentor teams.
✨Tip Number 4
Research the company culture and values of StudySmarter. Understanding our mission and how we approach qualitative research will allow you to tailor your conversations and show how your experience aligns with our goals.
We think you need these skills to ace Qualitative Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in qualitative research and brand strategy. Focus on specific projects where you've led teams or managed client relationships, as this role requires strong leadership and client management skills.
Craft a Compelling Cover Letter: In your cover letter, emphasise your passion for understanding people and culture through research. Discuss your approach to brand positioning and product innovation, and how your experience aligns with the company's goals.
Showcase Relevant Experience: Provide examples of your previous work that demonstrate your ability to lead complex projects and deliver strategic recommendations. Highlight any business development successes, particularly in growing existing accounts or building new client relationships.
Prepare for Interviews: Be ready to discuss your leadership style and how you mentor teams. Prepare to share insights on current trends in market research and brand strategy, as well as your vision for contributing to the growth of the UK business.
How to prepare for a job interview at Elizabeth Norman
✨Showcase Your Experience
With over 10 years in market research and brand strategy, be ready to discuss specific projects you've led. Highlight your role in shaping strategies and the impact of your work on client outcomes.
✨Demonstrate Leadership Skills
As a Qualitative Director, you'll be managing and mentoring a team. Prepare examples of how you've successfully led teams in the past, focusing on your approach to development and collaboration.
✨Understand the Brand Landscape
Research the brands you might be working with and their current market positioning. Be prepared to discuss how your insights can help them innovate and grow, showing that you understand their challenges and opportunities.
✨Prepare for Business Development Questions
Since business development is key, think about how you've grown accounts or built new relationships in previous roles. Have concrete examples ready to demonstrate your ability to drive growth and foster client relationships.
