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For Companies At a Glance
- Tasks: Lead customer-first strategies and optimise loyalty programs for engagement and retention.
- Company: Join a dynamic UK retailer known for its innovative branded products.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact on customer loyalty while leading a talented team in a vibrant culture.
- Qualifications: Proven experience in marketing, eCommerce, and team leadership is essential.
- Other info: This role offers a chance to shape the future of customer engagement in retail.
The predicted salary is between 48000 - 72000 £ per year.
Drayton are excited to partner with a well-respected and dynamic UK based branded product retailer who are seeking a Customer & Digital Director. In this exciting role, you will:
- Develop and lead the execution of a customer-first commercial strategy, balancing short-term sales goals with long-term customer loyalty objectives.
- Lead the design, implementation, and continuous optimisation of customer loyalty programs to boost retention, engagement, and advocacy.
- Own the strategy and execution of retail media programs aimed at improving customer engagement and maximising revenue from advertising and promotional activities.
- Work closely with the marketing team to design and execute targeted campaigns that resonate with diverse customer segments, driving both acquisition and retention.
- Take ownership of the commercial P&L for all customer-focused initiatives, ensuring that resources are allocated efficiently, and strategies drive profitable growth.
- Lead, mentor, and develop high-performing teams across eCommerce and Marketing.
The position will operate with a hybrid working structure and is based in the Midlands.
Customer & Digital Director employer: Drayton
Contact Detail:
Drayton Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer & Digital Director
✨Tip Number 1
Network with professionals in the retail and digital marketing sectors. Attend industry events or webinars to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with the latest trends in customer loyalty programs and digital marketing strategies. Being able to discuss current best practices and innovative ideas during interviews will demonstrate your expertise and passion for the role.
✨Tip Number 3
Prepare to showcase your leadership experience by gathering examples of how you've successfully led teams and projects in the past. Highlighting your ability to mentor and develop high-performing teams will be crucial for this director-level position.
✨Tip Number 4
Research the company's existing customer engagement strategies and be ready to discuss how you would enhance them. Tailoring your insights to their specific needs will show that you're proactive and genuinely interested in contributing to their success.
We think you need these skills to ace Customer & Digital Director
Some tips for your application 🫡
Understand the Role: Thoroughly read the job description for the Customer & Digital Director position. Identify key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in customer strategy, loyalty programmes, and team leadership. Use specific examples that demonstrate your success in similar roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and digital marketing. Mention how you can contribute to the company's goals and why you're excited about this opportunity.
Highlight Leadership Experience: Emphasise your experience in leading teams and driving commercial success. Provide examples of how you've mentored others and achieved results in previous positions.
How to prepare for a job interview at Drayton
✨Showcase Your Strategic Vision
As a Customer & Digital Director, it's crucial to demonstrate your ability to develop and execute a customer-first commercial strategy. Be prepared to discuss specific examples of how you've balanced short-term sales goals with long-term customer loyalty objectives in previous roles.
✨Highlight Your Experience with Loyalty Programs
Since the role involves designing and optimising customer loyalty programmes, come equipped with insights on successful initiatives you've led. Share metrics that showcase how these programmes boosted retention and engagement, as this will resonate well with the interviewers.
✨Discuss Cross-Functional Collaboration
This position requires working closely with marketing teams. Prepare to talk about your experience in collaborating across departments to design targeted campaigns. Highlight any successful projects where you drove both customer acquisition and retention through teamwork.
✨Demonstrate Leadership Skills
As a director, leading and mentoring high-performing teams is key. Be ready to share your leadership philosophy and provide examples of how you've developed talent within your teams, particularly in eCommerce and Marketing.
