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- Tasks: Lead and optimise the e-commerce strategy for a British beauty brand.
- Company: Join a dynamic team at a leading beauty brand in London.
- Benefits: Enjoy flexible working with 2 days in the office and great perks.
- Why this job: Be part of a creative culture that drives growth and enhances customer experiences.
- Qualifications: 3-5 years in e-commerce, preferably with DTC brands; Shopify expertise required.
- Other info: Collaborate with cross-functional teams to deliver engaging online shopping experiences.
The predicted salary is between 60000 - 84000 £ per year.
Consumer Exec are working exclusively with a British beauty brand that are seeking a dynamic and experienced E-Commerce Director. The role will be to lead and optimize their digital commerce strategy. You will be responsible for managing the website, overseeing all Shopify integrations and applications, and delivering an exceptional user experience. You will collaborate closely with the Founder, Head of CRO, Marketing, CX, and Operations teams to drive revenue growth, enhance customer engagement, and ensure a seamless online shopping experience.
Key Responsibilities:
- Develop and implement a comprehensive e-commerce strategy to drive growth, customer acquisition, and retention.
- Utilize Shopify to enhance the website’s functionality and performance, ensuring a seamless shopping experience.
- Collaborate with the Head of CRO to identify and execute website optimizations that increase conversions and revenue.
- Oversee all aspects of the website, ensuring it offers an engaging and frictionless user experience.
- Manage and optimize all Shopify integrations and third-party applications to improve site functionality.
- Regularly review and refine Product Detail Pages (PDPs) and Collection Pages for accuracy, visual appeal, and conversion effectiveness.
- Plan, coordinate, and execute website promotions and marketing campaigns, ensuring alignment with broader marketing strategies.
- Oversee site merchandising, ensuring content, navigation, and product displays are optimized for conversions and user-friendliness.
- Optimize the website quiz, results, and landing pages to enhance the customer journey.
- Manage and improve upsells and post-purchase offers (in-cart, checkout, etc.) to maximize sales opportunities.
- Regularly analyze website performance, identifying and resolving issues to enhance UX and sales.
- Monitor and report on key KPIs (traffic, conversion rates, AOV, and retention metrics) to drive data-informed decisions.
- Use tools like Google Analytics, Shopify Analytics, and heatmapping software to inform strategies.
- Collaborate with the marketing team to develop effective email campaigns, flows, and automations that boost engagement and sales.
- Leverage customer data to create personalized experiences and increase retention.
- Work with marketing, content, and customer service teams to deliver a cohesive and engaging brand experience.
- Lead cross-functional projects, ensuring seamless execution and alignment with business objectives.
Key Skills & Experience:
- 3–5 years of experience in a senior e-commerce role, preferably within a DTC brand.
- Expertise in Shopify and its ecosystem, including third-party apps and integrations.
- Proven experience collaborating with CRO teams to optimize conversion rates and customer experience.
- Proficiency in e-commerce analytics tools (Google Analytics, Shopify Analytics, heatmapping software).
- Strong project management skills with the ability to lead cross-functional teams and manage multiple projects simultaneously.
- Experience with digital marketing channels, including paid media, affiliate marketing, and email marketing.
- Solid commercial acumen and analytical skills to drive business growth and improve key web KPIs.
- Excellent written and verbal communication skills with meticulous attention to detail.
- Basic knowledge of HTML/CSS is a plus.
- Passion for e-commerce, digital marketing, and the beauty industry is highly desirable.
Director of Ecommerce employer: Consumer Additions and Consumer Exec
Contact Detail:
Consumer Additions and Consumer Exec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Ecommerce
✨Tip Number 1
Network with professionals in the beauty and e-commerce sectors. Attend industry events, webinars, or local meetups to connect with people who might have insights or leads on the role you're interested in.
✨Tip Number 2
Familiarise yourself with the latest trends in e-commerce and digital marketing, especially within the beauty industry. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your passion for the field.
✨Tip Number 3
Showcase your expertise in Shopify by creating a portfolio of past projects or case studies. Highlight specific examples where you've successfully improved website functionality or user experience, as this will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss how you've used data analytics tools like Google Analytics and Shopify Analytics to drive decisions in previous roles. Being able to articulate your data-driven approach will be crucial in demonstrating your fit for the position.
We think you need these skills to ace Director of Ecommerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce, particularly with Shopify and digital marketing. Use specific examples that demonstrate your success in driving growth and optimising user experience.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the beauty industry and your understanding of e-commerce strategies. Mention how your skills align with the key responsibilities outlined in the job description.
Highlight Key Skills: In your application, emphasise your expertise in analytics tools and project management. Provide concrete examples of how you've used these skills to improve KPIs and enhance customer engagement in previous roles.
Showcase Collaboration Experience: Since the role involves working closely with various teams, include examples of successful cross-functional projects you've led or contributed to. This will demonstrate your ability to work collaboratively and drive results.
How to prepare for a job interview at Consumer Additions and Consumer Exec
✨Showcase Your E-Commerce Expertise
Make sure to highlight your experience in e-commerce, especially with Shopify. Be prepared to discuss specific strategies you've implemented in previous roles that led to increased conversions and customer engagement.
✨Demonstrate Collaboration Skills
Since the role involves working closely with various teams, share examples of how you've successfully collaborated with marketing, CRO, and operations teams in the past. This will show your ability to work cross-functionally.
✨Prepare for Data-Driven Discussions
Familiarise yourself with key performance indicators relevant to e-commerce, such as traffic, conversion rates, and AOV. Be ready to discuss how you've used analytics tools like Google Analytics to inform your strategies.
✨Express Your Passion for the Beauty Industry
Given the focus on a beauty brand, convey your enthusiasm for the industry. Share any relevant experiences or insights that demonstrate your understanding of beauty trends and consumer behaviour in this sector.
