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For Companies At a Glance
- Tasks: Lead and optimise Pixi's eCommerce strategy to drive revenue growth and enhance customer experience.
- Company: Pixi Beauty is a rapidly growing independent beauty brand with innovative, skin-loving products.
- Benefits: Enjoy the chance to work in a dynamic environment with opportunities for digital innovation and growth.
- Why this job: Be part of a passionate community and make a real impact in the beauty industry.
- Qualifications: 8-10+ years in eCommerce or digital marketing, with strong analytical and leadership skills.
- Other info: Experience in beauty or skincare is a plus; full P&L responsibility included.
The predicted salary is between 60000 - 84000 £ per year.
About Pixi Beauty
Pixi Beauty is one of the fastest-growing independent beauty brands, known for our innovative, skin-loving products that have built a loyal global following. As we continue to expand, we are looking for a dynamic and strategic Director of Ecommerce to lead and accelerate the growth of our DTC business.
Your Role
As the Director of Ecommerce, you will be responsible for driving revenue growth, optimizing the digital customer experience, and scaling our eCommerce presence on PixiBeauty.com. This role will ensure a seamless brand experience while maximizing conversion, retention, and profitability. You will lead cross-functional teams across digital marketing, technology, and operations to execute a data-driven eCommerce strategy that accelerates customer acquisition and long-term brand loyalty.
Key Responsibilities
- Full P&L ownership of Pixi’s direct-to-consumer (DTC) eCommerce business, ensuring profitable revenue growth.
- Develop and execute the DTC growth strategy, including website UX, customer journey optimization, and conversion rate optimization (CRO).
- Optimize the customer experience and purchase funnel to drive higher AOV, LTV, and retention.
- Lead site optimization initiatives, including A/B testing, personalization, and CRO to improve performance.
- Partner with Performance Marketing to optimize paid media (Google, Meta) and organic traffic (SEO, email, SMS).
- Oversee inventory management & demand forecasting to ensure product availability and minimize stockouts.
- Leverage Google Analytics, GA4, Shopify data, and other reporting tools to track KPIs and inform strategy.
- Drive the roadmap for website enhancements, integrations, and third-party tools to improve scalability.
- Lead cross-functional collaboration with Marketing, Creative, and Operations to align on promotions and digital initiatives.
- Stay ahead of eCommerce trends, emerging platforms, and industry shifts to maintain Pixi’s competitive edge.
Who You Are
- A growth-driven eCommerce leader with a proven track record of scaling digital revenue.
- A data-driven decision-maker, with the ability to analyze performance and optimize digital sales channels.
- A strategic thinker who understands consumer behavior, retention, and acquisition funnels.
- A collaborative leader who can work cross-functionally to align digital strategies with brand objectives.
Requirements
- 8-10+ years of experience in eCommerce, digital marketing, or DTC growth roles.
- Proven experience managing P&L for a DTC eCommerce business.
- Deep experience with Shopify, GA4, and direct-to-consumer platforms.
- Strong analytical mindset, with experience using Shopify Analytics, Looker, or similar tools.
- Experience with customer acquisition, retention, and lifetime value optimization.
- Familiarity with performance marketing, email/SMS, and SEO strategies.
- Strong leadership and team management experience.
- Experience in beauty, skincare, or CPG is a plus.
Why Pixi?
- Join a fast-growing, high-impact brand with a passionate global community.
- Own and drive the eCommerce strategy with full P&L responsibility.
- Opportunity to scale an omnichannel business and drive digital innovation.
Director of Ecommerce (Beauty) - London employer: Pixi Inc.
Contact Detail:
Pixi Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Ecommerce (Beauty) - London
✨Tip Number 1
Familiarise yourself with Pixi Beauty's brand values and product offerings. Understanding their unique selling points will help you articulate how your experience aligns with their mission during interviews.
✨Tip Number 2
Network with professionals in the beauty and eCommerce sectors. Attend industry events or join relevant online communities to connect with people who might provide insights or referrals for the role.
✨Tip Number 3
Stay updated on the latest eCommerce trends, especially in the beauty industry. Being knowledgeable about emerging platforms and technologies will demonstrate your commitment to driving innovation at Pixi.
✨Tip Number 4
Prepare to discuss specific metrics and strategies you've used in previous roles to drive growth. Highlighting your data-driven approach will resonate well with Pixi's focus on optimising digital sales channels.
We think you need these skills to ace Director of Ecommerce (Beauty) - London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce and digital marketing. Focus on achievements that demonstrate your ability to drive revenue growth and optimise customer experiences, particularly in the beauty or skincare sectors.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the beauty industry and your strategic vision for eCommerce. Mention specific examples of how you've successfully managed P&L and led cross-functional teams to achieve business goals.
Highlight Analytical Skills: Emphasise your analytical mindset by detailing your experience with tools like Google Analytics, Shopify, and any other relevant platforms. Provide examples of how you've used data to inform strategies and improve performance.
Showcase Leadership Experience: Demonstrate your leadership capabilities by including examples of how you've managed teams and collaborated across departments. Highlight any successful projects where you aligned digital strategies with brand objectives.
How to prepare for a job interview at Pixi Inc.
✨Showcase Your Data-Driven Mindset
As a Director of Ecommerce, you'll need to demonstrate your ability to analyse data and make informed decisions. Be prepared to discuss specific examples where you've used analytics tools like Google Analytics or Shopify to drive growth and optimise performance.
✨Understand the Beauty Industry
Familiarise yourself with current trends in the beauty sector, especially in eCommerce. Discuss how you can leverage these trends to enhance Pixi's online presence and customer experience, showing that you're not just a numbers person but also passionate about the industry.
✨Highlight Cross-Functional Leadership Skills
This role requires collaboration across various teams. Prepare to share experiences where you've successfully led cross-functional projects, particularly in digital marketing, technology, and operations, to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about challenges you've faced in previous roles, such as optimising conversion rates or managing inventory, and be ready to explain your approach and the outcomes.
