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- Tasks: Create and manage engaging email campaigns to attract prospective students.
- Company: Join BIMM University, a creative hub with campuses across the UK, Ireland, and Germany.
- Benefits: Enjoy 25 days holiday, a SMART pension, and a comprehensive benefits package.
- Why this job: Be part of a vibrant community that values creativity and inclusivity in education.
- Qualifications: Degree or relevant experience, excellent copywriting, and familiarity with email marketing tools required.
- Other info: We encourage applications from underrepresented groups to enhance our diverse community.
The predicted salary is between 28800 - 43200 £ per year.
At BIMM University, we are more than just an educational institution; we are a vibrant community dedicated to nurturing creativity and empowering students to reach their full potential. With campuses across the UK, Ireland, and Germany, we offer a diverse range of courses in modern music, performing arts, filmmaking and creative technology. Our commitment to excellence in creative arts education sets us apart, providing students with the knowledge, skills, and opportunities they need to succeed in their chosen fields.
About the Role
As Email Marketing Coordinator you will develop and execute engaging email marketing campaigns that connect with prospective students. This role is key to ensuring our messaging is delivered at the right time, to the right audience, and in a way that complements our wider marketing strategy. You’ll be responsible for planning, creating, and optimising email campaigns, working closely with internal teams to ensure content aligns with student recruitment goals. With a strong focus on performance tracking and continuous improvement, you will play a crucial role in enhancing our email marketing effectiveness.
What You’ll Do:
- Contribute to the development and execution of an impactful email marketing strategy.
- Create and deliver high-quality, engaging email campaigns tailored to prospective students.
- Manage and maintain an email marketing calendar to ensure timely, relevant messaging.
- Collaborate with the Marketing, Recruitment, and Admissions teams to align email marketing with broader initiatives.
- Work with internal stakeholders to ensure email campaigns reflect the needs and operations of different university departments.
- Analyse campaign performance, providing insights and recommendations to optimise engagement and return on investment.
What You’ll Bring:
- A degree in a relevant subject or equivalent professional experience.
- Excellent copywriting skills with the ability to tailor messaging for different audiences.
- Experience using DotMailer or similar email marketing platforms.
- Basic knowledge of HTML email design, data segmentation, and automation.
- Experience with A/B testing and campaign optimisation.
- Design skills using InDesign, Adobe Suite, or similar tools.
- Strong collaboration and interpersonal skills.
Why BIMM University?
We are a values led organisation, meaning our core values underpin all that we do: In addition to joining a committed and dedicated team, you will have access to:
- 25 days holiday per year (FTE)
- SMART pension
- A comprehensive benefits package
We continually strive to create a culture of inclusivity so that we truly represent our diverse communities. We particularly welcome applications from people of colour who are underrepresented in our organisation. We are committed to promoting the safety and welfare of our students; therefore, all successful applicants are required to complete a basic DBS disclosure. Depending on the role, you may be required to complete an enhanced check / enhanced check with barred list if required by statute and internal policy.
Email Marketing Coordinator employer: BIMM British and Irish Modern Music Institute
Contact Detail:
BIMM British and Irish Modern Music Institute Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Coordinator
✨Tip Number 1
Familiarise yourself with BIMM University's values and mission. Understanding their commitment to creativity and student empowerment will help you tailor your conversations during interviews, showing that you're aligned with their goals.
✨Tip Number 2
Brush up on your email marketing skills, especially with platforms like DotMailer. Being able to discuss specific features or strategies you've used in past campaigns can set you apart from other candidates.
✨Tip Number 3
Prepare examples of successful email campaigns you've executed, focusing on how you tracked performance and optimised engagement. This will demonstrate your analytical skills and ability to improve results over time.
✨Tip Number 4
Network with current or former employees of BIMM University if possible. They can provide insights into the company culture and expectations, which can be invaluable when preparing for your interview.
We think you need these skills to ace Email Marketing Coordinator
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and requirements for the Email Marketing Coordinator position. Tailor your application to highlight how your skills and experiences align with these specific needs.
Showcase Your Copywriting Skills: Since excellent copywriting is crucial for this role, include examples of your writing in your CV or cover letter. Consider attaching a portfolio of previous email campaigns or marketing materials you've created.
Highlight Relevant Experience: Emphasise any experience you have with email marketing platforms like DotMailer, as well as your knowledge of HTML email design and A/B testing. Be specific about your contributions and the results achieved in past roles.
Craft a Compelling Cover Letter: Write a personalised cover letter that not only expresses your enthusiasm for the role but also demonstrates your understanding of BIMM University's mission and values. Make sure to connect your personal goals with their commitment to nurturing creativity.
How to prepare for a job interview at BIMM British and Irish Modern Music Institute
✨Showcase Your Copywriting Skills
As an Email Marketing Coordinator, your ability to craft engaging content is crucial. Prepare examples of your previous work that highlight your copywriting skills and how you've tailored messaging for different audiences.
✨Familiarise Yourself with Email Marketing Tools
Make sure you have a good understanding of DotMailer or similar platforms. Be ready to discuss your experience with these tools, including any specific campaigns you've managed and the results achieved.
✨Demonstrate Your Analytical Skills
BIMM University values performance tracking and optimisation. Be prepared to talk about how you've analysed campaign performance in the past, what metrics you focused on, and how you used insights to improve future campaigns.
✨Highlight Your Collaborative Spirit
This role requires working closely with various teams. Share examples of how you've successfully collaborated with others in previous roles, particularly in aligning marketing strategies with broader organisational goals.
