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For Companies At a Glance
- Tasks: Lead brand strategy and innovation projects, delivering impactful insights and strategies.
- Company: Join a respected consultancy known for transforming brands and driving commercial success.
- Benefits: Enjoy hybrid working, competitive salary, pension, healthcare, and a supportive work environment.
- Why this job: Be part of exciting long-term projects that shape the future of brands in the FMCG sector.
- Qualifications: Experience in brand strategy and insight with a strong commercial mindset is essential.
- Other info: Opportunity to learn from industry leaders, including a co-owner who hosts a successful podcast.
The predicted salary is between 44000 - 52000 £ per year.
We are working with a brand strategy and innovation consultancy. Their work spans positioning, architecture, innovation & futures work as well as commercial development, looking at businesses capabilities at a group level. They’re really well known and respected in the industry, and their co-owner also hosts a podcast which is doing brilliantly.
Insight underpins much of what they do, but the strategic rigour is what they are looking for. Someone who understands the customer but is also able to develop a strategy from that by asking the right questions, understanding the opportunities but also the limitations on a business, and can deliver a full new brand or business strategy that could cost the organisation millions to change and follow.
Because this is overall strategy as well, the outputs can be anything: new products, brands, customer journey, new ways of using current capabilities, or creating new revenue streams. This is why we are looking for a brand strategist with real rigour and a commercial mind.
A lot of the work is within FMCG, helping transform a number of brands and products, going deep into million-pound, long-term projects rather than multiple tactical projects which have served them well. They have grown really well in the last few years because of those relationships.
They believe in good work/life balance and looking after employees with good pension, healthcare, and benefits, as well as support for people joining to understand their approach.
Please apply for more information!
Senior Brand Strategist – brand strategy and innovation employer: Elizabeth Norman
Contact Detail:
Elizabeth Norman Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Strategist – brand strategy and innovation
✨Tip Number 1
Familiarise yourself with the latest trends in brand strategy and innovation, especially within the FMCG sector. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to their long-term projects.
✨Tip Number 2
Engage with the consultancy's co-owner's podcast. This will give you insights into their thought leadership and values, which you can reference during discussions or interviews to demonstrate your genuine interest in their work.
✨Tip Number 3
Network with professionals in the brand strategy field, particularly those who have experience in commercial development. Building these connections can provide you with valuable insights and potentially lead to referrals for the position.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully developed brand strategies that align with business capabilities. Highlighting your strategic rigour and understanding of customer needs will be crucial in showcasing your fit for this role.
We think you need these skills to ace Senior Brand Strategist – brand strategy and innovation
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of a Senior Brand Strategist. Familiarise yourself with brand strategy, innovation, and the specific skills required for this role.
Tailor Your CV: Highlight your relevant experience in brand strategy and insight. Focus on projects where you've demonstrated strategic rigour and commercial thinking, especially in FMCG contexts. Use quantifiable achievements to showcase your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand strategy and innovation. Discuss how your background aligns with the company's focus on long-term projects and strategic development. Mention any familiarity with their co-owner's podcast to show your genuine interest.
Showcase Your Strategic Thinking: During the application process, be prepared to discuss your approach to developing brand strategies. Think about how you would ask the right questions to uncover opportunities and limitations within a business context.
How to prepare for a job interview at Elizabeth Norman
✨Understand the Brand's Core Values
Before your interview, take some time to research the consultancy's core values and recent projects. This will help you align your answers with their ethos and demonstrate that you are genuinely interested in their work.
✨Prepare Insightful Questions
Craft thoughtful questions that show your understanding of brand strategy and innovation. Ask about their approach to customer insights or how they measure the success of a new brand strategy. This not only shows your expertise but also your enthusiasm for the role.
✨Showcase Your Strategic Thinking
Be ready to discuss specific examples from your past experience where you developed successful brand strategies. Highlight your ability to ask the right questions and identify opportunities and limitations, as this is crucial for the role.
✨Demonstrate Commercial Awareness
Since the role requires a commercial mindset, be prepared to discuss how your strategies have positively impacted revenue streams or business capabilities in previous roles. Use metrics and outcomes to illustrate your points.
