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- Tasks: Lead ASO strategy and global service expansion while collaborating with diverse teams.
- Company: Jellyfish is a global digital marketing agency blending tech, creativity, and data expertise.
- Benefits: Enjoy remote work options, flexible hours, and a loyalty salary increase on your anniversary.
- Why this job: Shape the future of digital marketing while growing your career in an inclusive environment.
- Qualifications: Experience in ASO projects, app store consoles, and a passion for nurturing talent.
- Other info: Join a team that values skills over traditional degrees and offers extensive self-development opportunities.
The predicted salary is between 48000 - 72000 £ per year.
At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.
Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.
Job Description
We’re looking for an accomplished ASO strategist to join Jellyfish and lead the strategic roadmap and global service expansion for ASO projects.
You’ll report to the VP, Earned Media as the ASO Director, providing ASO recommendations to clients and understanding paid media campaigns such as ASA & GAC and earned media projects, such as SEO and Digital PR.
Qualifications
Your primary responsibilities will include:
- Lead the strategic framework and roadmap for ASO projects
- Grow ASO revenue and total clients
- Lead training programmes internally and externally
- Produce sales materials and case studies
- Deliver expertise for marketing on ASO topics
- Deliver metadata and creative test results to clients where required
- Work with the designers and copywriters to develop product roadmaps and ensure important insights are being applied
- Work with the data team to develop new reports and dashboards to deliver ASO insights
- Work with the Data Director to review technology providers and proprietary technologies for ASO
- Work with the VP, Earned Media, to align ASO with other organic growth plans like SEO, Digital PR, Organic Social and Web-to-App conversion.
Qualifications
- Experience leading ASO projects at an agency or client side.
- Experience working with app store consoles and data sets to produce relevant insights.
- A desire to nurture and educate a broad group of talent.
- An curious thinker, with levels of evident enthusiasm
- Experience managing paid media for apps and websites
- Knowledge of SEO and CRM
- Proficiency in Apple Search Ads and Google App Campaigns
- Demonstrated expertise in using AI in marketing
- Familiarity with App Tracking and analytics knowledge
- Client-centric – You’ll love getting to know your clients, developing long-lasting relationships and adding value to their business.
- Analytics & Reporting – You’ll be a whizz at using data and market insights to inform decisions and develop business strategies.
- Process Improvement – You seek and implement solutions to improve and automate processes.
- Creative Problem Solving – You’ll create unique ideas and experiment with new methods and technologies to solve complex issues.
Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.
Additional Information
Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.
Reward: You’ll receive a loyalty salary increase on your Jellyfish anniversary, in addition to our company-wide annual bonus.
Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am and 6:30pm with flexible working hours.
Growth, Your Way: Grow your career with one paid day each month for self-development and access to LinkedIn Learning with unlimited online courses.
Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. We also provide £1000 (or equivalent) towards courses for returning primary caregivers to support your transition back into work.
Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to .
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ASO Director employer: Jellyfish
Contact Detail:
Jellyfish Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ASO Director
✨Tip Number 1
Familiarize yourself with the latest trends in ASO and digital marketing. Stay updated on industry news and best practices to demonstrate your expertise during discussions.
✨Tip Number 2
Network with professionals in the ASO field. Attend industry events, webinars, or online forums to connect with others and gain insights that can help you stand out as a candidate.
✨Tip Number 3
Prepare to discuss specific ASO projects you've led or contributed to. Be ready to share measurable outcomes and how your strategies impacted app visibility and downloads.
✨Tip Number 4
Showcase your understanding of how ASO integrates with other marketing channels like SEO and paid media. Highlight your ability to collaborate across teams to drive comprehensive growth strategies.
We think you need these skills to ace ASO Director
Some tips for your application 🫡
Understand the Company Culture: Familiarize yourself with Jellyfish's commitment to diverse perspectives and inclusive collaboration. Highlight your experience in collaborative environments and how you value unique contributions in your application.
Tailor Your Resume: Make sure your resume reflects your experience leading ASO projects, managing paid media, and using data insights. Use specific examples that demonstrate your expertise in ASO strategies and your ability to nurture talent.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss your creative problem-solving skills and how you have successfully implemented process improvements in previous roles.
Showcase Your Analytical Skills: Emphasize your proficiency in analytics and reporting. Provide examples of how you've used data to inform decisions and develop business strategies, particularly in ASO and related fields.
How to prepare for a job interview at Jellyfish
✨Show Your ASO Expertise
Be prepared to discuss your previous ASO projects in detail. Highlight specific strategies you implemented, the results achieved, and how you used data to inform your decisions. This will demonstrate your capability and understanding of the role.
✨Emphasize Collaboration Skills
Since Jellyfish values diverse perspectives and teamwork, share examples of how you've successfully collaborated with cross-functional teams. Discuss how you’ve worked with designers, copywriters, and data analysts to achieve common goals.
✨Demonstrate Client-Centric Approach
Prepare to talk about your experience in building and maintaining client relationships. Provide examples of how you’ve added value to clients' businesses and tailored your strategies to meet their unique needs.
✨Be Ready for Creative Problem Solving
Expect questions that assess your creative thinking and problem-solving abilities. Share instances where you faced challenges in ASO or digital marketing and how you approached them with innovative solutions.
