Analyst - Consumer & Marketing Insights

At Virgin Atlantic Airways, we believe that everyone can take on the world, and it's our vision to become the most loved travel company. As we embark on this next exciting stage of our journey, we're harnessing our spirit of entrepreneurship and innovation to challenge the status quo. Join our team of forward-thinkers who approach the world with a different lens. We value individuals who are vocal about driving positive change and are willing to dive into both big and small tasks. If you're ready to take your career to new heights, this opportunity is for you.

In a nutshell, the role sits in the Consumer & Market Insights team and is responsible for understanding the category consumer, what is going on in the wider market, and Virgin Atlantic's performance to inform our marketing strategy. It will help us make the right calls for both existing and future products, services, campaigns, and initiatives to ultimately drive commercial growth, brand equity, and customer satisfaction. You'll be supporting first-class consumer research that produces insights and actionable recommendations that can shape all areas of the business and identifying the next big trends. This role will be critical to identifying, driving, and developing strategic priorities and performance with consumer data and insight.

Day to day:

• Manage ad-hoc, qual & quant projects/studies addressing priority business questions, gaining strategic understanding, and/or assessing innovation and comms plans, working closely with suppliers to deliver on time and in-full.
• Help shape our long-term future through the evolution of our product portfolio and brand strategy by helping to understand opportunities and partnering with the marketing team to turn these into growth strategies.
• Manage a range of agile quantitative projects with our AskNow tool with both internal tools and in partnership with external agencies, from briefing with internal stakeholders, questionnaire design, and analysis, through to distilling content down into actionable insights.
• Support the development and optimisation of our brand strategy and consumer-facing initiatives through deep understanding of research and embedding findings with key stakeholders.
• Complete evaluation of key initiatives on brand and customer experience metrics, recommending future actions to take from clear action standards based on business objectives.
• Input into research requirements to ensure tools are fit for purpose for marketing & broader teams' usage.
• Build bridges & links between issues/opportunities, insights and actions to take, distilling key insights into simple storytelling.
• Support teams with insight, trends, and data to answer key business questions, mitigate risk, and shape future direction of initiatives.
• Training teams on research and consumer insight tools (e.g. concept writing, Brand Choice drivers, market landscaping, A/B testing, qualitative techniques, etc.).
• Proactively engage with stakeholders across the business to stay attuned to priorities, workstreams, and initiatives across the broader business that impact customers and non-customers.
• Be a point of reference for teams, filtering requests from across the business for relevant consumer and market insights on workstreams.
• Champion the use of research to ensure the voice of the consumer is represented and decisions are made based on solid consumer insights and data.

About you:

• Demonstrable experience in consumer research, marketing, consulting or related field; travel and/or aviation industry experience and knowledge a plus.
• Proven track record as part of a research team, on either client or agency side, embedding communicating insights, and translating data into action.
• A degree of experience across a range of research methods, which could include a mix of qual; quant; innovation testing; continuous tracking (e.g., brand health, NPS, etc.); modelling & analytics.
• Proficiency synthesizing data from across sources to tell a clear and actionable story with recommendations.
• Numerate and proficient in excel - Comfortable working with large data sets, outlining clear analytical plans based on existing or emerging hypotheses, drawing out key insights, visualizing in PPT in an engaging, story-led way, and turning into category recommendations.
• Experience with leading and managing teams, clients, and/or vendors/partners.
• Experience designing and/or evaluating research proposals based on a deep understanding of business objectives.
• Naturally inquisitive with an eye for trends, attention to detail and thoroughness in approach to data journalism.
• Proactive approach to identifying business questions and engaging stakeholders on potential applications of data and insight.
• Strong track record of customer service / consumer-centric orientation to keep the category and consumer front of mind.
• Have excellent project management skills with an eye for detail and high standards of execution: ability to oversee multiple workstreams, timelines, budgets, and stakeholder expectations.
• Clear and effective communicator able to articulate a direct POV informed by and grounded in data.

Be yourself:

Our customers come from all walks of life and so do our colleagues. That's why we're proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive.