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- Tasks: Lead marketing strategies for tutoring services, enhancing brand awareness and generating leads.
- Company: Prominent Education is a dynamic sister brand of UKEC, focused on educational success.
- Benefits: Enjoy a full-time role with opportunities for career advancement and a supportive team environment.
- Why this job: Join a growing organisation where your marketing skills can make a real impact in education.
- Qualifications: 3+ years in marketing, with 2+ years in a leadership role; experience in education preferred.
- Other info: Ideal for ambitious individuals eager to thrive in a fast-paced, innovative setting.
The predicted salary is between 28800 - 48000 £ per year.
5 days ago Be among the first 25 applicants Working Hours: 9am – 5:30pm, Monday to Friday Overall Purpose of the Job: Prominent Education is the sister brand of UKEC. Prominent Education seeks a dedicated Marketing Lead to develop and execute comprehensive marketing strategies for our 11+, GCSE, and A-Level tutoring services within the local market. This position involves the development and execution of marketing strategies and plans designed to enhance brand awareness, generate leads and support the achievement of organisational goals. The Marketing Lead will work closely with internal teams to ensure alignment and effective implementation of marketing activities. Ideal candidates will possess a proven track record in marketing, strong leadership abilities, and a commitment to contributing to the success of our educational programs. We particularly welcome applications from ambitious, career-driven individuals eager to advance within a dynamic and growing organisation. The Key Tasks Include but Are not Limited to: Market Research & strategy development: Conduct thorough market research to identify trends, competitor activities, and client behaviours and identify opportunities for growth. Develop and implement comprehensive marketing strategies aligned with team and organizational goals. Create and execute marketing plans across various channels, including digital, print, and events. Develop targeted marketing campaigns to reach specific audience segments. Lead Generation, Brand Awareness and Budget Management: Contribute to achieving overall team targets by generating high-quality leads. Enhance brand awareness and build a strong brand reputation within the local market. Manage the marketing budget effectively, ensuring optimal allocation of resources and maximising ROI. Team Development & Management: Develop and manage the high-performing marketing team, providing guidance, training, and support. Stay up-to-date with rapidly evolving marketing trends and technologies and maximise work efficiency. Measure the effectiveness of the marketing team, and individual marketing members. Sales Team Collaboration and Others: Work closely with the sales team to align marketing and sales efforts. Provide marketing support to the sales team, including lead generation and sales collateral. Undertake/be responsible for any other related work/projects as required. Required Knowledge, Skills and Experiences: Proven track record in both online and offline marketing in education/related industry. A minimum of 3 years’ experience in a marketing role and 2 of which should be in a leading position. Experience in marketing activities for enhancing brand loyalty and stickiness. Proven track record in marketing targeting Asian clients in education/related industry is preferable. Understand the tutoring trends in both the UK and China is preferable. Experienced in fission marketing with a proven track record of success is preferable. Experience working within start-up environments is preferable. Ambitious and career driven. Highly motivated with the ability to drive success and achieve targets. Excellent written & verbal communication in English and Mandarin. The ability to manage an extensive workload with frequently conflicting priorities with good organisational skills and great attention to details. Good people management skills including setting objectives and providing constructive feedback. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Education Administration Programs #J-18808-Ljbffr
Marketing Lead employer: Xinlung Group Limited
Contact Detail:
Xinlung Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead
✨Tip Number 1
Network with professionals in the education sector, especially those who have experience in marketing roles. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in educational marketing.
✨Tip Number 2
Familiarise yourself with the specific tutoring trends in both the UK and China. This knowledge will not only help you understand the market better but also demonstrate your commitment and expertise during interviews.
✨Tip Number 3
Showcase your leadership skills by discussing any previous experiences where you successfully managed a team or project. Highlight how you motivated your team and achieved targets, as this is crucial for the Marketing Lead role.
✨Tip Number 4
Prepare to discuss your strategies for enhancing brand loyalty and generating leads. Think of specific examples from your past work that illustrate your ability to create effective marketing campaigns tailored to diverse audiences.
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in the education sector. Emphasise any leadership roles and specific achievements that demonstrate your ability to develop and execute marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for education and marketing. Discuss your understanding of the tutoring market and how your skills align with the company's goals. Be sure to mention your experience with Asian clients if applicable.
Showcase Your Marketing Knowledge: In your application, include examples of successful marketing campaigns you've led or contributed to. Highlight your familiarity with both online and offline marketing strategies, particularly those that enhance brand loyalty.
Demonstrate Leadership Skills: Since the role requires team management, provide examples of how you've developed and supported a marketing team in the past. Mention any training initiatives you’ve implemented and how they contributed to team success.
How to prepare for a job interview at Xinlung Group Limited
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing experiences in detail, especially those related to education. Highlight specific campaigns you've led, the strategies you implemented, and the results achieved. This will demonstrate your capability to develop and execute effective marketing strategies.
✨Understand the Company and Its Market
Research Prominent Education and its sister brand UKEC thoroughly. Familiarise yourself with their services, target audience, and market position. Being knowledgeable about the company will allow you to tailor your responses and show genuine interest in the role.
✨Demonstrate Leadership Skills
As a Marketing Lead, you'll need strong leadership abilities. Prepare examples of how you've successfully managed teams, provided guidance, and developed talent in your previous roles. This will illustrate your capability to lead a high-performing marketing team.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to handle conflicting priorities. Think of scenarios where you've had to manage multiple projects or adapt to changing market trends, and be ready to discuss how you navigated those challenges.
