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For Companies At a Glance
- Tasks: Lead digital strategy to boost online sales and customer engagement.
- Company: Join a luxury skincare brand loved worldwide, known for high-performance products.
- Benefits: Enjoy a competitive salary, hybrid working, and exciting perks.
- Why this job: Be part of a dynamic team driving innovation in the beauty industry.
- Qualifications: 5+ years in eCommerce and CRM, with expertise in Shopify and Klaviyo.
- Other info: Work closely with marketing to create impactful campaigns.
The predicted salary is between 42000 - 84000 £ per year.
Package: Up to £70,000 + Hybrid working in London + much more!
Overview: I am working with a luxury Skincare & Bodycare brand that produces high-performance, clinically proven formulas to support skin health. They are stocked in over 40 countries, huge well-known retailers, and 5-star hotels & spas. The results are second to none and are loved across the globe!
Responsibilities:
- Own the digital trading strategy to maximize online sales across all platforms (website, social media, e-commerce marketplaces, etc.).
- Develop and execute promotional campaigns, product launches, and seasonal sales to drive traffic, conversions, and revenue.
- Monitor website performance and optimize for key metrics such as conversion rates, average order value, and revenue per visitor.
- Support Performance Marketing success using funnel metrics to help assess overall health, align spend with relevant trading peaks, and support with looking at Paid Search and Paid Social Product strategies.
- Manage product cataloging, pricing, and stock levels to ensure accurate and timely product availability online.
- Analyze sales performance, digital traffic, and customer behavior to identify opportunities for improvement and innovation.
- Lead the development and execution of the CRM strategy to build customer loyalty and retention.
- Develop Consumer Segments and Set Up Lifecycle Programmes supporting CLTV strategies.
- Support integration of CDP Tool and set up Customer Reporting.
- Design and implement automated and personalized email marketing, SMS, and push notification campaigns.
- Work closely with the marketing team to align digital campaigns with brand objectives, ensuring cohesive messaging and engagement.
You Are:
- 5+ years of experience in eCommerce, Trading, and CRM management.
- Advanced understanding of eCommerce platforms (Shopify essential) and CRM/CDP systems (Klaviyo essential).
- Proficient in analytics tools (Google Analytics, Microsoft Excel, etc.) with the ability to interpret and act on data insights.
- Experience in skincare and beauty industry, with a deep understanding of customer needs and market trends.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Personal Care Product Manufacturing
Head Of CRM & Digital employer: We Are Refyne
Contact Detail:
We Are Refyne Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of CRM & Digital
✨Tip Number 1
Familiarise yourself with the latest trends in eCommerce and CRM, especially within the skincare and beauty industry. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 2
Network with professionals in the beauty and personal care sectors. Attend industry events or join relevant online communities to connect with others who can provide insights or even referrals for the Head of CRM & Digital position.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of how you've successfully improved digital performance metrics in previous roles. Be ready to discuss these during your conversations with recruiters.
✨Tip Number 4
Research the specific luxury skincare brand you'll be working with. Understanding their product offerings, target audience, and market positioning will allow you to tailor your discussions and show that you're genuinely interested in contributing to their success.
We think you need these skills to ace Head Of CRM & Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce, CRM management, and the beauty industry. Use specific examples that demonstrate your success in driving online sales and customer loyalty.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the skincare and beauty industry. Mention how your skills align with the responsibilities of the Head of CRM & Digital role and express your enthusiasm for contributing to the brand's success.
Highlight Relevant Skills: Emphasise your proficiency in eCommerce platforms like Shopify and CRM/CDP systems such as Klaviyo. Include your analytical skills and experience with tools like Google Analytics to demonstrate your ability to interpret data insights effectively.
Showcase Your Achievements: Include quantifiable achievements in your application, such as increased conversion rates or successful promotional campaigns you've led. This will help illustrate your impact in previous roles and your potential value to the company.
How to prepare for a job interview at We Are Refyne
✨Showcase Your Digital Expertise
Make sure to highlight your experience with eCommerce platforms, especially Shopify, and CRM systems like Klaviyo. Be prepared to discuss specific campaigns you've managed and the results they achieved.
✨Understand the Brand
Research the luxury skincare and bodycare brand thoroughly. Familiarise yourself with their products, values, and market positioning. This will help you align your answers with their brand objectives during the interview.
✨Demonstrate Analytical Skills
Be ready to talk about how you've used analytics tools like Google Analytics to drive decisions in your previous roles. Share examples of how you've interpreted data to improve conversion rates or customer engagement.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about challenges you've faced in digital trading or CRM management and how you overcame them, particularly in the context of driving sales and customer loyalty.
