At a Glance
- Tasks: Drive retention marketing strategies and improve customer engagement.
- Company: Join Future, a dynamic company with over 3000 colleagues across 250+ brands.
- Benefits: Enjoy hybrid working, uncapped leave, profit-sharing bonuses, and share purchase options.
- Why this job: Be part of a diverse team focused on innovation and customer experience.
- Qualifications: 4+ years in retention or CRM marketing, preferably in subscriptions.
- Other info: Flexible remote work options available for those outside Bath/London.
The predicted salary is between 29000 - 37750 £ per year.
We are looking for an experienced marketeer who is a confident communicator with excellent skills in marketing, analytics and problem solving - essential to delivering our core metrics. You will plan and implement retention marketing roadmaps ensuring continual improvement through a test and learn approach, and applying best practice.
Reporting to the Head of Retention, you will be responsible for driving yield and revenue, and improving lifetime value across our digital and print subscriber base. Delivering retention and engagement marketing initiatives to reduce churn and win back customers. You will be experienced in retention analytics and be confident in presenting results and recommendations to key stakeholders at all levels. Above all, you will be customer centric and will always deliver a first class customer experience, whilst also reviewing how we can reduce costs and maximise our retention budget to support LTV across the business.
Experience That Will Put You Ahead Of The Curve:
- At least 4 years experience in retention or CRM marketing, ideally from a subscriptions background
- Experience with managing multi-channel marketing campaigns including email
- Knowledge of CRM/CDP Platforms and automated digital journeys
- Experience using Google Workspace apps and collaboration tools
- Knowledge of the latest opportunities and trends within retention marketing
- Have a creative approach to managing solutions from start to finish and not afraid to push boundaries
What’s In It For You:
- The expected range for this role is £29,000 - £37,750.
- This is a Hybrid role from our Bath or London Office, working three days from the office, two from home, or the option to work remotely if you’re not located in or around Bath/London.
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join
- Wellbeing support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
- Plus more great perks based on your location
Who Are We:
We are Future. We are 3000+ colleagues over 250+ brands speaking to 400 million people every month across the globe through websites, events and magazines. We’ve got ambitious plans that build on our growth momentum and unlock new opportunities and we’re looking for talented people who want to be a part of it.
Our Future, Our Responsibility - Inclusion and Diversity at Future:
We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness. Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Retention Marketing Manager, 12 Month Fixed Term employer: Future
Contact Detail:
Future Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retention Marketing Manager, 12 Month Fixed Term
✨Tip Number 1
Familiarise yourself with the latest trends in retention marketing. This will not only help you understand the landscape but also allow you to discuss innovative strategies during interviews, showcasing your proactive approach.
✨Tip Number 2
Network with professionals in the retention marketing field. Attend industry events or join relevant online communities to connect with others and gain insights that could give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous roles. Being able to articulate how you've driven yield and improved customer lifetime value will demonstrate your capability and fit for the role.
✨Tip Number 4
Showcase your analytical skills by being ready to present case studies or examples of how you've used data to inform your marketing strategies. This will highlight your problem-solving abilities and customer-centric approach.
We think you need these skills to ace Retention Marketing Manager, 12 Month Fixed Term
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in retention or CRM marketing, especially if you have a background in subscriptions. Use specific examples of campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, emphasise your problem-solving skills and customer-centric approach. Mention how your experience aligns with the responsibilities of the Retention Marketing Manager role and your enthusiasm for driving yield and revenue.
Showcase Analytical Skills: Since the role requires strong analytical skills, include any relevant metrics or data from past projects that demonstrate your ability to analyse retention analytics and present findings effectively.
Research the Company: Familiarise yourself with Future's brands and their approach to retention marketing. This knowledge will help you tailor your application and show your genuine interest in the company and its goals.
How to prepare for a job interview at Future
✨Showcase Your Analytical Skills
As a Retention Marketing Manager, you'll need to demonstrate your ability to analyse data effectively. Prepare examples of how you've used analytics to drive marketing decisions in the past, and be ready to discuss specific metrics you've improved.
✨Prepare for Stakeholder Engagement
You'll be presenting results and recommendations to key stakeholders, so practice articulating your ideas clearly and confidently. Think about how you can tailor your communication style to different audiences, ensuring your insights are easily understood.
✨Demonstrate Customer-Centric Thinking
The role requires a strong focus on customer experience. Be prepared to discuss how you've previously implemented strategies that prioritise customer needs and how these have positively impacted retention rates.
✨Familiarise Yourself with Current Trends
Stay updated on the latest trends in retention marketing. Research recent case studies or successful campaigns that have utilised innovative approaches, and be ready to share your thoughts on how these could be applied in the role.