Product & Category Manager North Europe - Audiology

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If you\’ve worn a pair of glasses, we\’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what\’s possible.

Your role:

We are seeking a dynamic and innovative Product Manager to support the launch of our new category, Nuance Audio , which integrates cutting-edge AI-powered audio technology targeting individuals with mild hearing loss. This role is instrumental in driving the market strategy, messaging, and go-to-market execution for Nuance Audio.

Main responsibilities:

1. Market Research and Analysis:
   • Conduct in-depth market research to identify target audiences, customer personas and market opportunities for Nuance Audio.
   • Analyse competitive landscape and emerging trends in audio technology and eyewear integration.
   • Provide data-driven insights to inform product positioning and marketing strategies.
2. Product Positioning and Messaging:
   • Develop compelling product positioning that highlights the unique benefits of Nuance Audio as a lifestyle solution, enhancing hearing and vision seamlessly.
   • Craft messaging tailored to diverse customer segments, emphasising the integration of audio technology with advanced lens solutions.
   • Collaborate with cross-functional teams to ensure alignment in messaging across all channels.
3. Go-to-Market Strategy:
   • Design and execute comprehensive go-to-market plans, including launch timelines, promotional strategies and channel distribution.
   • Partner with sales and supply chain teams to ensure readiness for product launch.
   • Coordinate product training programmes for internal teams and partners.
4. Marketing Campaign Development:
   • Create and manage multi-channel marketing campaigns
   • Work with creative teams to produce engaging content, such as videos, brochures, and presentations, showcasing the benefits of Nuance Audio.
   • Leverage data analytics to optimise campaign performance and ROI.
5. Customer Engagement and Education:
   • Develop educational materials and resources to inform customers about the benefits of Nuance Audio.
   • Partner with customer service teams to address inquiries and gather feedback for continuous improvement.
   • Support the organization with product demonstrations, trade shows and other events to drive awareness and adoption.
6. Performance Measurement:
   • Track and analyse key performance indicators (KPIs) related to product adoption, customer satisfaction, category penetration and marketing effectiveness.
   • Provide regular reports and recommendations for ongoing optimisation.

Specific Skills:

1. Technical Skills:
   • Experience with CRM platforms and campaign management tools.
   • Data analysis and visualisation skills
2. Communication Skills:
   • Ability to craft clear and compelling messaging tailored to varied audiences.
   • Strong presentation and public speaking abilities for product launches and stakeholder engagements.
3. Project Management:
   • Expertise in managing complex projects with cross-functional stakeholders.
   • Strong organisational skills to handle multiple priorities and deadlines.
4. Market Acumen:
   • Deep understanding of customer behaviour and market dynamics in the audiology sector
   • Ability to anticipate market trends and adapt strategies accordingly.

Core Competencies:

• Strategic Thinking: Ability to align product strategies with broader business objectives.
• Creative Problem-Solving: Innovative approaches to address customer needs and market challenges.
• Collaboration: Strong team player who thrives in a cross-functional, global environment.
• Customer Focus: Deep empathy for end-users and a commitment to improving their quality of life.

Key Deliverables:

• Comprehensive go-to-market strategy document outlining timelines, channels, and resource needs.
• Messaging frameworks tailored to customer segments and integrated with the lens portfolio.
• Performance dashboards tracking KPIs such as campaign ROI, product adoption rates and customer satisfaction scores.
• Educational content, including brochures, FAQs, and training modules for internal and external stakeholders.
• Successful execution of marketing campaigns and events leading to measurable increases in awareness and sales.

Main requirements:

• Graduate with Professional Marketing qualification, degree level or equivalent.
• 5+ years of experience in product marketing / category management within the audiology sector
• Proven track record of launching innovative products and driving successful go-to-market strategies.
• Strong understanding of customer segmentation, value propositions and integrated marketing campaigns.
• Excellent communication, presentation and storytelling skills.
• Proficiency in digital marketing tools, analytics platforms and CRM systems.
• Ability to work collaboratively in a cross-functional, global environment.
• Passion for innovation, technology and improving quality of life through meaningful solutions.

What We Offer:

• Opportunity to work with a global leader in eye care and eyewear.
• Be part of an exciting, category-defining product launch.
• Collaborative and inclusive work environment.
• Opportunities for professional growth and development.

If you are a marketing professional with a passion for innovation and a knack for turning complex technology into compelling solutions, we encourage you to apply and join our mission to redefine hearing and vision care.

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