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- Tasks: Lead digital marketing strategies to boost growth and customer engagement for Ted Baker.
- Company: Join United Legwear & Apparel Co., a leader in stylish, sustainable fashion since 1998.
- Benefits: Enjoy hybrid working, mental well-being support, and a collaborative, innovative environment.
- Why this job: Make a real impact in a fast-paced e-commerce setting with a globally recognised brand.
- Qualifications: 5+ years in performance marketing, strong analytical skills, and experience with large budgets required.
- Other info: Opportunity to grow your career while driving high-impact marketing initiatives.
The predicted salary is between 43200 - 72000 £ per year.
United Legwear & Apparel Co. (ULAC) is a leader in designing, manufacturing, and distributing legwear, bodywear, and apparel. Since our founding in 1998, we have partnered with renowned brands like Ted Baker, PUMA, and Champion to offer high-quality, stylish products across men’s and women’s apparel, accessories, socks, and activewear. We prioritize fashion, functionality, and sustainability in everything we do. We have recently relaunched TedBaker.com and are looking for a Growth & Performance Marketing Manager to join our team and drive customer acquisition, retention, and revenue growth. This is an exciting opportunity to play a pivotal role in scaling digital marketing efforts and ensuring Ted Baker’s online success. This role will begin with Ted Baker but will eventually extend to other ULAC brands.
As Growth & Performance Marketing Manager, you will be responsible for developing and executing high-impact digital marketing strategies to drive growth across TedBaker.com. You will own paid media campaigns, optimize performance marketing channels, and use data-driven insights to increase traffic, conversions, and overall revenue. We are looking for someone who is highly analytical, results-driven, and thrives in a fast-moving, ever-changing environment. You should be comfortable managing multi-million-pound ad budgets, optimizing customer acquisition costs, and scaling campaigns to maximize profitability while maintaining brand integrity.
WHAT YOU WILL DO
- Growth & Performance Strategy: Develop and execute a digital marketing strategy focused on customer acquisition, engagement, and retention. Identify, test, and scale new marketing channels to expand reach and improve efficiency. Refine marketing approaches to stay ahead of trends, algorithm changes, and competitor strategies.
- Performance Marketing & Campaign Management: Oversee and manage paid media campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and display networks. Optimize campaigns through A/B testing of ad creatives, landing pages, and messaging to drive conversions. Collaborate with design and content teams to ensure all marketing materials align with Ted Baker’s brand identity.
- Budget & Performance Optimization: Manage a multi-million-pound marketing budget, ensuring efficient spend allocation to drive maximum ROI and revenue growth. Forecast and report on campaign performance, providing clear insights and strategic recommendations.
- Analytics & Reporting: Track and analyze key performance metrics, including customer acquisition cost (CAC), return on ad spend (ROAS), customer lifetime value (CLTV), and conversion rates. Use Google Analytics (GA4), Looker Studio, and other data tools to extract insights and optimize campaigns.
- SEO & SEM Strategy: Work alongside SEO specialists to optimize organic search visibility. Manage paid search campaigns to ensure high-quality traffic and conversions.
- Customer Retention & Lifecycle Marketing: Collaborate with the CRM team to develop retention strategies, including email marketing, loyalty programs, and remarketing campaigns. Develop strategies to increase customer lifetime value and reduce churn rates.
- Cross-Functional Collaboration: Work closely with product, UX, e-commerce, content, and sales teams to align marketing initiatives with business goals. Manage relationships with external agencies and freelancers to enhance performance marketing efforts.
WHO YOU ARE
We are looking for a performance-driven marketing expert who thrives in a fast-paced environment and can quickly pivot strategies based on market trends and business needs. You should be analytical, hands-on, and strategic, with the ability to execute high-growth marketing campaigns at scale.
Required Skills & Qualifications:
- 5+ years of experience in growth or performance marketing for e-commerce brands.
- Expertise in managing multi-channel digital campaigns, including paid search, social media, and display advertising.
- Strong analytical mindset with experience tracking and optimizing CAC, ROAS, and CLTV.
- Proficiency in Google Analytics (GA4), Google Ads Manager, Meta Ads Manager, and Looker Studio.
- Experience managing large-scale marketing budgets and ensuring efficient spend allocation.
- Hands-on experience with A/B testing frameworks and conversion rate optimization techniques.
- Ability to analyze data, derive insights, and drive continuous performance improvements.
- Experience working in fast-paced, high-growth environments where agility is key.
Preferred Qualifications:
- Experience in fashion, luxury, or retail e-commerce is highly desirable.
- Familiarity with international markets and localized digital strategies.
- Experience with Shopify and third-party marketing automation tools.
WHY JOIN US?
At Ted Baker & ULAC, we are redefining the future of digital fashion retail. As part of our team, you’ll have the opportunity to drive impactful marketing strategies, optimize multi-channel growth, and work with a globally recognized brand in an environment that values innovation, creativity, and data-driven decision-making. We don’t believe in standing still. Here, you’ll be encouraged to test, learn, and push boundaries, with plenty of opportunities to develop your skills and grow your career. If you thrive in a fast-paced, high-energy environment where your work makes a tangible impact, you’ll fit right in.
Perks & Benefits:
- A collaborative and innovative work environment – Join a passionate team that embraces creativity and fresh thinking.
- Hybrid working model – Flexibility to split your time between home and our vibrant London office.
- High-impact role – Lead performance marketing initiatives for a growing e-commerce brand.
- Mental well-being support – Unlimited access to Open-up, offering 1:1 sessions with certified psychologists, lifestyle coaches, and exclusive masterclasses to support your personal and professional well-being.
- More benefits coming soon! – We’re continuously looking for ways to reward and support our team.
Location: Hybrid (Monday, Tuesday, and Thursday in London E1)
Reports to: Head of Ecommerce
If you’re ready to drive growth, experiment with bold ideas, and make an impact in a dynamic e-commerce environment, we’d love to hear from you! Apply today and take the next step in your career with us.
Growth & Performance Marketing Manager employer: United Legwear and Apparel Company
Contact Detail:
United Legwear and Apparel Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth & Performance Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in e-commerce. Understanding current strategies and tools used by successful brands like Ted Baker will give you an edge in discussions during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of how you've optimised campaigns in the past. Be ready to discuss specific metrics like CAC and ROAS, as these are crucial for the role.
✨Tip Number 3
Network with professionals in the fashion and e-commerce sectors. Engaging with industry peers can provide insights into the company culture at ULAC and may even lead to referrals.
✨Tip Number 4
Prepare to discuss your experience with multi-channel campaigns. Highlight any successful projects where you managed budgets and drove growth, as this aligns directly with the responsibilities of the Growth & Performance Marketing Manager.
We think you need these skills to ace Growth & Performance Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth and performance marketing, especially within e-commerce. Use specific metrics to demonstrate your success in previous roles, such as improvements in customer acquisition costs or return on ad spend.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and the fashion industry. Mention how your skills align with the responsibilities outlined in the job description, particularly your experience with multi-channel campaigns and data analysis.
Showcase Analytical Skills: Emphasise your analytical mindset by providing examples of how you've used data to drive marketing decisions. Discuss tools like Google Analytics and any A/B testing frameworks you’ve implemented to optimise campaign performance.
Highlight Collaboration Experience: Since the role involves cross-functional collaboration, mention any past experiences where you worked closely with design, content, or sales teams. This will show that you can effectively manage relationships and align marketing initiatives with broader business goals.
How to prepare for a job interview at United Legwear and Apparel Company
✨Know Your Numbers
As a Growth & Performance Marketing Manager, you'll need to demonstrate your analytical skills. Be prepared to discuss key metrics like CAC, ROAS, and CLTV. Bring examples of how you've optimised these in past roles.
✨Showcase Your Campaign Success
Prepare case studies of successful campaigns you've managed. Highlight your role in developing strategies, managing budgets, and the results achieved. This will show your potential employer that you can drive growth effectively.
✨Familiarise Yourself with Their Brand
Research Ted Baker and ULAC thoroughly. Understand their brand identity, target audience, and recent marketing initiatives. This knowledge will help you tailor your responses and demonstrate your genuine interest in the company.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in digital marketing, especially in e-commerce and fashion. Be prepared to discuss how you would adapt strategies to stay ahead of competitors and leverage new marketing channels.
