Demand Generation Marketing Manager

About Reachdesk

Reachdesk is a cutting-edge B2B gift sending platform that allows companies to deliver e-gifts, gifts, and bespoke merchandise that build deeper connections with customers, prospects, and employees at the click of a button. We integrate seamlessly with sales and marketing tech stacks, enabling companies to deliver moments that matter at scale, globally, throughout the entire customer lifecycle. Working with some of the world’s leading brands, we\’re assembling a world-class global team across London, Lisbon, and New York – and we\’re looking for our next Demand Generation Marketing Manager!

About the Role

Key responsibilities include:

• Develop and execute full-funnel demand generation programs to drive pipeline growth.
• Drive pipeline from new offerings and product launches using targeted outreach, paid media, and marketing automation.
• Manage and optimize HubSpot and 6sense, to improve campaign efficiency.
• Track and report on key performance metrics, including pipeline contribution, flip rate, and win rate through Salesforce.
• Collaborate with Sales and Business Development to drive demand.
• Develop sales enablement materials including campaign briefings, promotional assets, and follow-up cadences.
• Support account-based outreach with relevant content and engagement strategies.
• Optimize marketing-to-sales lead hand-off processes to maximize conversion rates.
• Execute campaigns to expand Reachdesk’s presence in the US market.
• Work with the content manager to develop impactful thought leadership and educational content.
• Collaborate with digital and design teams to create compelling campaign assets.

About You

The successful candidate will have:

• 4+ years of experience in demand generation, ABM, or marketing operations.
• A track record of driving revenue growth through integrated marketing campaigns.
• Hands-on experience with marketing automation and CRM tools (HubSpot, Salesforce, 6sense, Salesloft, or similar).
• Strong data analysis skills, with the ability to optimize campaigns based on performance insights.
• Experience executing ABM and intent-based targeting strategies.
• A test-and-learn mindset, always looking for ways to optimize campaigns.
• A passion for B2B marketing and innovative customer engagement strategies.

About the Perks & Benefits

Here are just some of the benefits:

• Competitive salary.
• Unlimited PTO (Paid time off).
• Stock options.
• A super friendly working culture populated by fun and dedicated people.

We believe that a diverse team will help us achieve our mission sooner and we\’re actively seeking applications from candidates of all backgrounds.

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