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- Tasks: Support the Customer Marketing Manager in executing innovative marketing strategies.
- Company: Join a leading global manufacturer known for innovation and sustainability.
- Benefits: Enjoy competitive salary, bonus scheme, 25 days holiday, and on-site gym.
- Why this job: Be part of a dynamic team driving customer loyalty and sales growth.
- Qualifications: Professional qualification in marketing preferred; experience in B2B and B2B2C marketing required.
- Other info: Opportunity to work with cutting-edge technology and a focus on performance.
The predicted salary is between 28800 - 43200 £ per year.
Our client is looking for a Customer Marketing Specialist to support the Customer Marketing Manager in developing and executing innovative business development initiatives. Your focus will be on trade and retail marketing strategies that enhance customer loyalty and drive profitable sales growth.
Client Details: Our client is a leading global manufacturer known for innovation, safety, and performance, with cutting-edge technology and a strong focus on sustainability.
Description:
- Develop and implement industry-leading business development and trade activation initiatives to support key retailers and drive mutual sales growth.
- Collaborate with the sales team to execute B2B and B2B2C initiatives (online and offline) for key product segments.
- Identify and propose affinity marketing opportunities aligned with the company's brand values to support customer business growth.
- Assist in planning and executing marketing activities and events for key retailers.
- Support the implementation and review of business development and trade activation strategies for selected customers.
- Develop impactful POS materials, merchandise, and branding for retail and product categories.
- Ensure all Customer Marketing initiatives are integrated into internal communication plans.
- Work indirectly with customers through account managers, providing guidance and support in executing business development solutions.
- Collaborate with marketing teams to ensure a cohesive and integrated approach.
- Work with the BI Analyst to assess the effectiveness of customer marketing activities and monitor competitor strategies.
- Manage budgets set by the Customer Marketing Manager, ensuring cost-effectiveness.
- Oversee external agencies, including briefing, performance tracking, and service level measurement.
- Monitor and evaluate the success of customer marketing activities using agreed KPIs.
- Ensure consistent application of the brand identity.
Profile:
- Professional qualification in marketing or a related field (preferred).
- Strong understanding of the full marketing mix.
- Experience in B2B and B2B2C retail/trade marketing.
- Proven background in customer marketing and business development.
- Experience in agency management or working within an agency environment.
- Excellent English communication skills (written and verbal) with strong attention to detail.
- Up-to-date knowledge of marketing trends and best practices.
- Ability to manage multiple projects and workstreams simultaneously.
- Proactive, innovative, and able to take initiative.
Job Offer:
- Competitive Basic Salary.
- Bonus Scheme.
- 25 Days Holiday.
- Private Health Care.
- Pension Contribution.
- Gym on site, subsidised canteen.
- On-site parking.
Customer Marketing Specialist employer: Michael Page International Recruitment Ltd
Contact Detail:
Michael Page International Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Specialist
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in B2B and B2B2C environments. Attend industry events or webinars to connect with potential colleagues and learn more about current trends.
✨Tip Number 2
Familiarise yourself with the latest marketing technologies and tools that can enhance customer loyalty and drive sales growth. Being knowledgeable about cutting-edge solutions will make you stand out as a candidate.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing initiatives you've been involved in, particularly those that demonstrate your ability to collaborate with sales teams and manage multiple projects effectively.
✨Tip Number 4
Research the company’s brand values and recent marketing campaigns. Understanding their approach will help you tailor your discussions and show how your skills align with their goals during interviews.
We think you need these skills to ace Customer Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer marketing and business development. Use specific examples that demonstrate your understanding of B2B and B2B2C strategies, as well as your ability to manage multiple projects.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with their focus on innovation and sustainability, and mention any specific marketing initiatives you've successfully executed in the past.
Showcase Your Communication Skills: Since excellent communication is key for this role, ensure your application is free from errors and clearly articulates your thoughts. Use concise language and structure your application logically to reflect your attention to detail.
Highlight Relevant Qualifications: If you have a professional qualification in marketing or related fields, make sure to mention it prominently. Also, include any up-to-date knowledge of marketing trends and best practices that could set you apart from other candidates.
How to prepare for a job interview at Michael Page International Recruitment Ltd
✨Showcase Your Marketing Knowledge
Make sure to brush up on the latest marketing trends and best practices, especially in B2B and B2B2C environments. Be prepared to discuss how you can apply this knowledge to develop innovative business development initiatives.
✨Demonstrate Collaboration Skills
Since the role involves working closely with sales teams and other marketing professionals, be ready to share examples of how you've successfully collaborated in the past. Highlight your ability to work across different teams to achieve common goals.
✨Prepare for KPI Discussions
Understand how to measure the success of marketing activities using KPIs. Be prepared to discuss how you've monitored and evaluated marketing campaigns in previous roles, and how you can apply these insights to the new position.
✨Bring Examples of Your Work
Have a portfolio or examples of impactful POS materials, merchandise, or branding you've developed. This will help demonstrate your creativity and attention to detail, which are crucial for the Customer Marketing Specialist role.
