Marketing Senior Manager, Europe

Member of the Europe PU leadership team, contribute to the delivery of PU business plan and balanced scorecard. Leads the effective implementation of all marketing programmes, for the business to underpin markets strategy and PU Business Plan delivery. Partner with various global and functional teams on innovation ideas and lead PU in insight generation, idea development and offer creation to implementation in markets.

Key Accountabilities:

• Planning: Lead the Europe PU marketing teams to develop the annual marketing plans & marketing roadmap in line with the respective signed off PU business plan and Growth Strategy for Automotive & Industrial business. Ensure that marketing programmes are aligned with short term and long term business targets with due alignment of all relevant stakeholders.
• Execution: Drive the activation of Marketing programs as per signed off plans in the accountable geographies. Ensure effective deployment of ASP across activity sets and programmes in markets. Conduct rigorous evaluation of the business results/ROI to ensure cost efficiency. Lead the Marketing Review process, and provide inputs/outputs to the PU business plan, opportunities/vulnerability. Direct responsibility for product value price setting using IPP toolkit, complete for every new product variant as defined in ODI process, review annually for top products in the market (Annual Price Review); gather market price intelligence data in line with BP legal guidelines. Communication and promotion to both consumer and customers including thought leadership programmes to B2B customers. Champion and drive the generation of key insights through market research and competitive intelligence in order to feed into strategic planning, pricing and insight decision-making. Channel strategy, customer segmentation and development of winning customer value propositions. Product portfolio management to deliver near and long term GM growth targets consistent with global space/brand strategies.
• People: Lead the people agenda in PU marketing function to build a world class Marketing function with solid capability and strong talent pipeline. Provide leadership, direction, coaching and development to the PU Marketing team members.

Decision Rights:

• REVEX allocation and spend decisions within agreed PU marketing plan.
• Decision on pricing framework and setting in PU within agreed DoAEducation.

Education:

• MBA or equivalent post graduate degree in business or Marketing desirable or significant professional experience.
• 18+ years experience in B2C or B2B Marketing in international FMCG companies or Marketing led companies.
• 18 + years experience in Marketing leadership roles with a track record of working in B2B and B2B2C environments within a competitive market-oriented business culture.
• Experience ranging Strategy development & deployment and experience of leading major innovations.
• Adept at working with high degree of uncertainty and ambiguity.
• Ability to overcome obstacles with multiple stakeholders.
• Experience of having worked in Global or regional roles or complex PUs in a matrix structure.

Skills and Competencies:

• Developing a Marketing Strategy - Expert.
• Performance monitoring - Mastery.
• Market Understanding/Industry & Sector Understanding: Expert.
• Brand management- Expert.
• Marketing Pricing management - Mastery.
• Managing the OD&I process & Stage gate process - Mastery.
• Project & Relationship Management - Expert.

Travel Requirement: Up to 10% travel should be expected with this role.

Remote Type: This position is a hybrid of office/remote working.

Skills: Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans.