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- Tasks: Lead the marketing strategy and connect with our community.
- Company: Join a fast-growing, sustainable brand making waves since 2022.
- Benefits: Enjoy autonomy in your role and collaborate closely with founders.
- Why this job: Be part of a mission-driven team that values creativity and customer connection.
- Qualifications: 2+ years in FMCG marketing; social media savvy and trend-focused.
- Other info: Ideal for passionate foodies ready to make an impact.
The predicted salary is between 36000 - 60000 £ per year.
YF are incredibly excited to be working with a founder-led, high growth, scale-up challenger brand who are disrupting their category. Since being founded in 2022, they have had TV appearances, endless 5 star reviews and boast a wide range of stockists throughout the UK. They have a core sustainability factor at the heart of what they do; promoting top tier ingredients without compromise. We are partnered with them to source a Brand/ Marketing Manager to take autonomy of the marketing function and continue to bring the brand to life. Working closely with the founders, you will create and execute a marketing strategy that aligns with business goals and connects with the wider community. Key responsibilities: Design and execute a comprehensive marketing strategy that is in full alignment with business strategy to increase brand awareness. Cultivate and maintain a consistent brand voice and identity that resonates with our target audience and builds a loyal customer base. Oversee the creation of compelling, on-brand content across social platforms by collaborating with external content creators and partnering with aligned brands. Manage all social media posts, blog content, and email newsletters to boost customer engagement and loyalty. Collaborate with external agencies to support the execution of PR initiatives and paid advertising campaigns. Monitor customer insights and performance metrics to analye trends and refine marketing strategies. Requirements: 2+ years’ marketing experience in FMCG. Content/ social/ community management minded – staying up to date with trends. Proven ability to champion the voice of the customer and turn customer insights into actionable plans. Passionate foodie and excited by a challenge.
Marketing Manager employer: YF
Contact Detail:
YF Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarize yourself with the brand's core values and sustainability efforts. This will not only help you align your marketing strategies with their mission but also demonstrate your genuine interest in their work during conversations.
✨Tip Number 2
Stay updated on the latest trends in the FMCG sector, especially those related to social media and community engagement. Being able to discuss current trends and how they can be leveraged for the brand will set you apart.
✨Tip Number 3
Prepare to showcase your previous marketing campaigns and how they successfully increased brand awareness or customer engagement. Real-life examples of your work will illustrate your capabilities and fit for the role.
✨Tip Number 4
Network with professionals in the FMCG space and engage with the brand on social media. Building connections can provide valuable insights and potentially lead to referrals that enhance your application.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Understand the Brand: Dive deep into the company's mission and values. Familiarize yourself with their sustainability efforts and how they position themselves in the market. This will help you tailor your application to reflect their ethos.
Highlight Relevant Experience: Make sure to emphasize your 2+ years of marketing experience, particularly in FMCG. Provide specific examples of past campaigns you've managed or contributed to that align with the responsibilities listed in the job description.
Showcase Your Creativity: Since the role involves creating compelling content, include examples of your previous work. Whether it's social media posts, blog articles, or email newsletters, demonstrate your ability to engage audiences and maintain a consistent brand voice.
Tailor Your Application: Customize your CV and cover letter to reflect the key responsibilities and requirements mentioned in the job description. Use keywords from the listing to ensure your application stands out and aligns with what they are looking for.
How to prepare for a job interview at YF
✨Show Your Passion for Food
Since the company values a passion for food, make sure to express your enthusiasm for the industry. Share personal experiences or projects that highlight your love for food and how it aligns with their brand.
✨Demonstrate Your Marketing Expertise
Prepare to discuss specific marketing strategies you've implemented in previous roles, especially in FMCG. Be ready to provide examples of how you increased brand awareness or customer engagement through innovative campaigns.
✨Highlight Your Community Management Skills
Given the focus on community engagement, be prepared to talk about your experience with social media and content creation. Discuss how you've successfully built and maintained a brand voice that resonates with the target audience.
✨Be Data-Driven
The role requires monitoring customer insights and performance metrics. Come equipped with examples of how you've used data to refine marketing strategies and make informed decisions in past positions.
