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- Tasks: Drive sales growth through targeted paid ads and collaborate with teams to create compelling marketing assets.
- Company: Join a dynamic tech business that's expanding and making waves in the industry.
- Benefits: Enjoy the chance to shape marketing strategies and grow with the company, plus potential remote work options.
- Why this job: Be at the forefront of marketing innovation and directly impact revenue while working closely with leadership.
- Qualifications: Experience in demand generation or PPC roles, preferably in a B2B or SaaS environment.
- Other info: Opportunity to build a marketing team in the future as the company grows.
The predicted salary is between 36000 - 60000 £ per year.
Im delighted to be supporting a great Client of ours, expanding tech business with recruitment of their brand-new Performance Marketing Specialist/ Manager role. This vacancy would be a strong match for someone who already gained some experience as a Demand Generation Specialist, PPC Specialist, Paid Channels Specialist, Growth Marketer, Growth Hacker or Digital Acquisition Specialist. What youll be doing The successful candidate will report into the MD and they will initially be the sole marketer (with a view of hiring another team member in 2025). This role will focus on sales pipeline and revenue growth in oppose to only generating web traffic or MQLs. The successful postholder will work closely with senior leaders to determine the optimal marketing channel mix. There will be an emphasis on paid ads across Google, Meta, LinkedIn, Youtube, Reddit or sponsored email campaigns. This role will entail a close collaboration with the sales team as well as the copywriter and designer to create highly targeted compelling landing pages and other assets designed to convert prospects into opportunities. Naturally this role will be quite heavy on reporting and providing stakeholder actionable insights and recommendations. What experience youll need to apply Previous experience working in a similar role for a b2b or SaaS business. Background working for a start up or scale up will be beneficial. Prof…
Performance Marketing Specialist (PPC) employer: ADLIB Recruitment Careers
Contact Detail:
ADLIB Recruitment Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist (PPC)
✨Tip Number 1
Familiarize yourself with the latest trends in PPC and digital marketing. Since this role emphasizes paid ads across various platforms, being up-to-date with the latest strategies and tools will give you an edge.
✨Tip Number 2
Network with professionals in the B2B and SaaS sectors. Engaging with others in the industry can provide valuable insights and potentially lead to referrals that could help you land the job.
✨Tip Number 3
Prepare to discuss your experience with sales pipeline growth and revenue generation. Highlight specific examples where your marketing efforts directly contributed to business success, as this is a key focus of the role.
✨Tip Number 4
Showcase your ability to collaborate with cross-functional teams. Since this position involves working closely with sales, copywriters, and designers, demonstrating your teamwork skills will be crucial during the interview process.
We think you need these skills to ace Performance Marketing Specialist (PPC)
Some tips for your application 🫡
Tailor Your CV: Make sure to customize your CV to highlight relevant experience in performance marketing, PPC, and demand generation. Use keywords from the job description to align your skills with what the company is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for performance marketing and your understanding of the tech industry. Mention specific achievements in previous roles that demonstrate your ability to drive sales pipeline and revenue growth.
Showcase Relevant Experience: In your application, emphasize any experience you have with paid advertising across platforms like Google, Meta, and LinkedIn. Provide examples of successful campaigns you've managed and the results achieved.
Highlight Collaboration Skills: Since this role involves working closely with sales teams and creative professionals, mention any past experiences where you collaborated effectively with cross-functional teams to achieve marketing goals.
How to prepare for a job interview at ADLIB Recruitment Careers
✨Showcase Your Experience
Be ready to discuss your previous roles as a Demand Generation Specialist or PPC Specialist. Highlight specific campaigns you've managed and the results achieved, especially in a B2B or SaaS context.
✨Understand the Sales Pipeline
Since this role focuses on sales pipeline and revenue growth, familiarize yourself with how marketing strategies can directly impact sales. Be prepared to share examples of how you've contributed to revenue growth in past positions.
✨Discuss Marketing Channel Mix
Research the various marketing channels mentioned in the job description, such as Google Ads, Meta, and LinkedIn. Be ready to discuss which channels you believe are most effective for the company's target audience and why.
✨Prepare for Reporting Questions
Given the emphasis on reporting and providing actionable insights, think about how you've used data to inform marketing decisions in the past. Be prepared to explain your approach to analyzing campaign performance and making recommendations.
