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- Tasks: Lead marketing strategies and campaigns for a premium fashion brand.
- Company: Join a well-established brand known for its innovative approach in the fashion industry.
- Benefits: Enjoy a competitive salary, potential remote work options, and exciting corporate perks.
- Why this job: Be part of a dynamic team driving brand growth and making an impact in the fashion world.
- Qualifications: 7-10 years in marketing, preferably in European fashion; strong strategic and digital skills required.
- Other info: Based in London, with opportunities to collaborate internationally.
The predicted salary is between 42000 - 84000 £ per year.
Excellent opportunity as a Marketing Manager at a well-established premium brand. The job holder is to be responsible to report directly to the EMEA Sales Director. The Marketing Manager will be working closely with the EMEA CBO and Sales Director to build and execute plans laddering up to long-term brand strategies to help drive growth. This role requires an experienced marketer who is highly digitally-minded and has executed integrated brand awareness campaigns across an array of marketing channels to drive awareness and revenue in both Retail/Digital and Indirect Channels. The job holder will also be responsible for Public Relations, Influencer relationships, Social Media and Advertising.
Job Responsibilities:
- Oversee and manage the day-to-day responsibilities and activations of all Marketing Programs, including relationships with influencers, celebrities, brand ambassadors and external agencies.
- Drive cross-functional plans for all consumer marketing functions, such as social media, PR and creative planning to maximize Global Marketing assets and programming.
- Collaborate with the Retail and Ecommerce units to create unique programming that helps connect with consumers and drive brand awareness in EMEA specifically but also globally.
- Drive the connection between our Global Marketing assets and commercial product launches in the EMEA while working collaboratively with the Global Marketing team.
- Create the strategic and growth plans for our indirect channels working directly to execute marketing programs with our wholesale key accounts.
- Oversee the budget for EMEA Marketing activation.
- Partner with external agency to set communication strategies and develop advertising platforms/executions that maximize business results.
- Participate in cross-functional teams that may include Sales, Finance, and Merchandising to develop and manage marketing objectives, goals and strategies.
- Assist with the tracking and management of brand business performance. Analyze and report market and competitor trends to identify core business threats/opportunities, working with division and market sales teams.
- Analyze and report key marketing metrics with a view to strengthening marketing plan/activities for the future.
- Establish reporting systems and prepare monthly marketing activities packages to be shared with Global HQ.
Requirements:
- 7-10 years of relevant marketing experience in the European fashion industry (Premium/Start-up/upcoming brands preferred).
- Strong knowledge of marketing principles, as well as strong strategic skills.
- Solid experience in strategy/brand development, including brand positioning and brand building activities.
- Ability to turn insights into marketing actions and recommendations.
- Results-oriented, organized, demonstrating the ability to lead and motivate others.
- Digital first in thinking with a deep understanding of overarching media and digital platforms and campaigns.
- Leverage excellent presentation and story-telling skills, passion and energy to be the primary advocate for the brand internally and externally.
- Strong understanding of consumer behaviour, motivations and insights to drive solutions.
- Resiliency to deal with ambiguity and lead through change.
- Strong writing skills.
- Experience working in an international environment.
- Bachelor’s degree is desirable.
Conditions:
- Salary - £60,000 per annum, depending on experience.
- Location - London.
- Other benefits are available.
For more information, please apply today!
Marketing Manager, Fashion industry employer: Access Appointments Consultancy Limited
Contact Detail:
Access Appointments Consultancy Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Fashion industry
✨Tip Number 1
Network within the fashion industry, especially with professionals who have experience in marketing roles. Attend industry events, webinars, and workshops to connect with potential colleagues and mentors who can provide insights and possibly refer you to opportunities at companies like us.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and social media strategies specific to the fashion industry. Follow relevant blogs, podcasts, and influencers to gather ideas that you can discuss during interviews, showcasing your passion and knowledge about the field.
✨Tip Number 3
Prepare to demonstrate your ability to execute integrated marketing campaigns by gathering case studies or examples from your previous work. Be ready to discuss how you’ve successfully driven brand awareness and revenue through various channels, as this will be crucial for a role like the one we’re offering.
✨Tip Number 4
Familiarise yourself with our brand and its positioning in the market. Understand our target audience and competitors, and think about how you would approach marketing strategies for us. This knowledge will help you stand out in interviews and show your genuine interest in the role.
We think you need these skills to ace Marketing Manager, Fashion industry
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the fashion industry, particularly in marketing roles. Emphasise your achievements in brand management and digital marketing to align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the fashion industry and your understanding of the brand's values. Mention specific campaigns you've executed and how they relate to the responsibilities outlined in the job description.
Highlight Digital Expertise: Given the emphasis on digital marketing, ensure you detail your experience with various digital platforms and campaigns. Provide examples of how you've successfully driven brand awareness through social media and other digital channels.
Showcase Leadership Skills: Since the role involves leading marketing initiatives, include examples of how you've motivated teams or collaborated with cross-functional groups. Highlight any experience in managing budgets and working with external agencies.
How to prepare for a job interview at Access Appointments Consultancy Limited
✨Know Your Brand Inside Out
Before the interview, make sure you thoroughly research the brand's history, values, and recent campaigns. Understanding their positioning in the market will help you articulate how your experience aligns with their goals.
✨Showcase Your Digital Savvy
Given the emphasis on digital marketing in this role, be prepared to discuss specific digital campaigns you've executed. Highlight your understanding of various platforms and how you've leveraged them to drive brand awareness and revenue.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to handle ambiguity. Prepare examples from your past experiences where you successfully navigated challenges or led teams through change.
✨Demonstrate Your Collaborative Spirit
This role requires working closely with various teams. Be ready to share examples of how you've collaborated with sales, finance, or creative teams in the past to achieve marketing objectives and drive results.
