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- Tasks: Lead TikTok Shop operations, from content creation to live streaming and sales management.
- Company: Join an innovative FMCG company making waves in the digital marketing space.
- Benefits: Enjoy a hybrid working model and a competitive salary of £42,000 - £44,000.
- Why this job: Be at the forefront of TikTok marketing, engaging audiences and driving brand visibility.
- Qualifications: Experience with TikTok Shop and a strong grasp of content trends are essential.
- Other info: Diversity and inclusion are key; all backgrounds are encouraged to apply.
The predicted salary is between 36000 - 44000 £ per year.
Our client, an innovative player in the FMCG industry, is looking for a TikTok Shop Marketing Manager to join their dynamic team. This role will see you overseeing the full spectrum of TikTok Shop operations, from content creation to live streaming, while also managing the technical aspects of the shop to drive sales and customer engagement.
Salary: £42,000 - £44,000
Location: Windsor with hybrid working
Key Responsibilities:
- Develop and execute engaging content strategies for TikTok Shop that resonate with target audiences and up to date consumer trends.
- Create TikTok video and livestream content, as well as adverts and promotional materials that align with the brand guidelines, identity and values.
- Plan, host, and optimise live streaming events to engage users, drive sales, and increase brand visibility.
- Experiment with new AI technologies and collaborate with influencers to enhance live-streaming initiatives.
- Oversee the technical side of the TikTok Shop, ensuring seamless product listings, optimised checkout/click to buy processes, and integration with backend systems.
- Ensure all TikTok Shop product information is up-to-date and that the shop runs efficiently.
- Analyse TikTok Shop performance metrics such as engagement rates and sales conversions to continuously improve content, live streams, and TikTok Shop functionalities.
- Manage budgets, timelines, and resources for all digital initiatives.
- Partner with internal teams such as sales, e-commerce, and PR to align on marketing initiatives, promotions, and campaigns that drive traffic and sales on TikTok.
Required Skills & Experience:
- Proven experience in managing TikTok Shop accounts.
- Strong understanding of TikTok as a platform, including best practices for content creation, trends, and live streaming.
- A background in FMCG or consumer-facing brands is highly desirable.
- Excellent project management skills and the ability to work across multiple teams.
- Proficiency with analytics tools and a data-driven approach to decision-making.
- Creative mindset with the ability to develop fresh, innovative ideas.
We practice a diverse and inclusive recruitment process that ensures equal opportunity for all we work with, irrespective of race, sexual orientation, mental or physical disability, age or gender. As an organisation, we encourage applications from all backgrounds and will ensure measures are met when required, to allow a fair process throughout.
PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK.
TikTok Shop Marketing employer: Huntress - Bracknell
Contact Detail:
Huntress - Bracknell Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Shop Marketing
✨Tip Number 1
Familiarise yourself with TikTok's latest trends and features. Understanding the platform's evolving landscape will help you create content that resonates with users and showcases your expertise in managing TikTok Shop accounts.
✨Tip Number 2
Engage with TikTok influencers who align with the brand's values. Building relationships with these creators can enhance your live-streaming initiatives and demonstrate your ability to collaborate effectively, which is crucial for this role.
✨Tip Number 3
Showcase your project management skills by discussing past experiences where you've successfully managed multiple teams or campaigns. Highlighting your ability to coordinate efforts across departments will make you a strong candidate.
✨Tip Number 4
Be prepared to discuss how you use analytics tools to drive decisions. Sharing specific examples of how you've analysed performance metrics to improve engagement rates or sales conversions will demonstrate your data-driven approach.
We think you need these skills to ace TikTok Shop Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description. Understand the key responsibilities and required skills for the TikTok Shop Marketing Manager position to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise any previous experience you have with managing TikTok Shop accounts or similar platforms. Showcase your understanding of content creation, live streaming, and analytics tools.
Showcase Creativity: Since the role requires a creative mindset, include examples of innovative ideas or successful campaigns you've executed in the past. This could be through links to your work or detailed descriptions in your application.
Tailor Your Application: Customise your CV and cover letter to reflect the specific requirements of the job. Use keywords from the job description to demonstrate that you are a perfect fit for the TikTok Shop Marketing role.
How to prepare for a job interview at Huntress - Bracknell
✨Showcase Your TikTok Expertise
Make sure to highlight your experience with TikTok Shop accounts during the interview. Discuss specific campaigns you've managed, the content strategies you developed, and how you engaged audiences through live streaming.
✨Demonstrate Your Creative Skills
Prepare examples of innovative content you've created for TikTok. Bring ideas for potential campaigns or live streams that align with the brand's identity and values, showcasing your ability to think outside the box.
✨Know Your Metrics
Be ready to discuss how you've used analytics tools to measure performance metrics in previous roles. Highlight your data-driven approach to decision-making and how it has led to improved engagement rates and sales conversions.
✨Collaborative Mindset
Emphasise your project management skills and your ability to work across multiple teams. Share examples of how you've partnered with sales, e-commerce, or PR teams to drive successful marketing initiatives on TikTok.
