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- Tasks: Join us as a Performance Marketing Specialist, managing paid traffic across international markets.
- Company: Be part of Kaplan Languages Group, a global leader in education and assessment since 1938.
- Benefits: Enjoy hybrid working, 28 days annual leave, and discounts on Kaplan courses for you and your family.
- Why this job: This role offers growth opportunities in a dynamic team focused on digital marketing innovation.
- Qualifications: Experience with Google Ads and Facebook Ads, strong analytical skills, and a passion for digital marketing.
- Other info: Work autonomously while collaborating with a supportive team in a fast-paced environment.
The predicted salary is between 28800 - 43200 £ per year.
We are looking for a Performance Marketing Specialist to join our team. You will be accountable for the planning, execution, analysis, optimization, reporting and budget control of our paid traffic activities in our international markets. In the role, you will be working with Google, Bing and Facebook Ads, as well as utilising GA4 and PowerBi to analyse data further. You will incorporate testing and data as a daily part of your job to improve lead volumes, lead quality and the return on investment.
This is an excellent opportunity for someone who may be currently working as a Performance Marketing Specialist, who is looking to expand their skills and build their career with an industry leader.
What you’ll bring to the role:
- Some experience in performance marketing, with strong focus on Google Ads and Facebook Ads managing accounts for different markets.
- Good understanding of the digital paid acquisition landscape: paid search, paid social, retargeting, affiliates and performance display.
- Technically savvy; exposure and ability to quickly learn and use new digital tools and platforms and to leverage on digital insights. Working knowledge of Google Analytics, Looker Studio and/or PowerBi is a plus.
- You are a numbers person with very strong skills in Excel.
- Highly data driven and analytical.
- Outstanding attention to detail.
- Fluency in written and spoken English; other languages are a plus.
- Strong at problem solving.
- Proactive, with ability to work autonomously.
- A quick learner who is willing to take on responsibility from an early stage.
- Great at teamwork, with a can-do and positive attitude.
- Passionate about digital marketing.
What we offer:
- As well as a competitive salary, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:
- 28 days annual leave*
- Big discounts on Kaplan courses for you and your family
- 24/7 confidential helpline providing counselling and other support services
- Company pension contributions
- Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
- Medicash Health Cash Plan
*Please note that the annual leave entitlement will be calculated on a pro rata basis if the role is part time.
Performance Marketing Specialist employer: Kaplan International
Contact Detail:
Kaplan International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially around Google Ads and Facebook Ads. This will not only help you during interviews but also show your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space. Attend webinars or local meetups to connect with others who work in performance marketing; they might provide insights or even refer you to opportunities.
✨Tip Number 3
Brush up on your analytical skills, particularly with tools like GA4 and PowerBi. Consider taking a short online course to enhance your proficiency, as this will demonstrate your commitment to continuous learning.
✨Tip Number 4
Prepare to discuss specific campaigns you've worked on in the past. Be ready to explain your role, the strategies you implemented, and the results achieved, as this will showcase your hands-on experience in performance marketing.
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with performance marketing, especially with Google Ads and Facebook Ads. Include specific metrics or achievements that demonstrate your success in managing accounts across different markets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the role. Mention your analytical abilities and familiarity with tools like GA4 and PowerBi, as well as your proactive approach to problem-solving.
Showcase Relevant Skills: Emphasise your technical skills, particularly your proficiency in Excel and any experience you have with digital tools. Highlight your attention to detail and data-driven mindset, which are crucial for this position.
Proofread Your Application: Before submitting, carefully proofread your application materials. Ensure there are no spelling or grammatical errors, and that your writing is clear and professional. This reflects your attention to detail and commitment to quality.
How to prepare for a job interview at Kaplan International
✨Showcase Your Analytical Skills
As a Performance Marketing Specialist, you'll need to demonstrate your strong analytical abilities. Be prepared to discuss specific examples of how you've used data to optimise campaigns and improve ROI in previous roles.
✨Familiarise Yourself with Tools
Make sure you have a good understanding of the tools mentioned in the job description, such as Google Ads, Facebook Ads, GA4, and PowerBi. You might be asked about your experience with these platforms, so having some practical examples ready will help you stand out.
✨Highlight Your Problem-Solving Skills
The role requires strong problem-solving skills, so think of instances where you've tackled challenges in performance marketing. Discuss your thought process and the steps you took to resolve issues effectively.
✨Demonstrate Teamwork and Proactivity
Since teamwork is essential for this position, be ready to share experiences where you've collaborated with others. Also, highlight your proactive nature by discussing times when you took initiative to drive results or improve processes.
