At a Glance
- Tasks: Drive brand growth through innovative trade marketing strategies and collaboration with sales teams.
- Company: Join a global FMCG leader known for its dynamic portfolio of top brands.
- Benefits: Enjoy a competitive salary of £60,000 plus remote work options and additional perks.
- Why this job: Be part of a growing team that values creativity and offers impactful marketing opportunities.
- Qualifications: Experience in Trade/Shopper marketing and strong analytical skills are essential.
- Other info: Ideal for proactive individuals eager to make a mark in the retail landscape.
A Trade Marketing Manager role within a global FMCG Business. You will play a key role in driving the growth and expansion of leading brands across both a local and global capacity. The successful candidate will be responsible for developing and implementing innovative strategies to increase product visibility and sales.
Client Details: A global FMCG Business with a portfolio of leading brands, they are undergoing a period of growth and are looking for a Trade marketer to join their team!
Description: You will be responsible for:
- Developing and implementing effective trade marketing strategies for your countries
- Working closely with the marketing and sales team to maximise brand presence
- Analysing market trends and competitor strategies
- Managing the promotional calendar
- Coordinating with the sales team to ensure marketing efforts align with sales objectives
- Monitoring and reporting on marketing campaign performance
- Creating innovative ways to connect with target audience
Profile: The successful candidate will have:
- Proven experience in Trade/Shopper/Customer marketing
- Strong knowledge of the retail landscape and working with retailers
- Excellent analytical abilities to grasp the trends and nuances of the business market
- Outstanding communication and interpersonal skills
- Creativity and commercial awareness
- A proactive mindset with a focus on achieving sales and marketing goals
Job Offer: A salary of £60,000 + benefits is on offer for the successful candidate as well as remote working.
Trade Marketing Manager employer: Michael Page International Recruitment Ltd
Contact Detail:
Michael Page International Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager
✨Tip Number 1
Network with professionals in the FMCG sector, especially those who have experience in trade marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with the specific brands and products of the company you're applying to. Understanding their market positioning and recent campaigns can help you tailor your discussions during interviews.
✨Tip Number 3
Prepare to discuss your analytical skills by bringing examples of how you've used data to drive marketing strategies in the past. Highlight any successful campaigns where your insights led to increased sales or brand visibility.
✨Tip Number 4
Showcase your creativity by thinking of innovative marketing ideas that could apply to the company's products. Presenting fresh concepts during your interview can set you apart from other candidates.
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade marketing, shopper marketing, and customer marketing. Use specific examples that demonstrate your success in developing and implementing strategies that increased product visibility and sales.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the job description, particularly your analytical abilities and creativity in connecting with target audiences.
Showcase Your Analytical Skills: Provide examples of how you've analysed market trends and competitor strategies in previous roles. Highlight any tools or methodologies you used to monitor and report on marketing campaign performance.
Prepare for Potential Questions: Think about how you would answer questions related to your experience with promotional calendars and aligning marketing efforts with sales objectives. Be ready to discuss specific campaigns you've managed and their outcomes.
How to prepare for a job interview at Michael Page International Recruitment Ltd
✨Showcase Your Analytical Skills
As a Trade Marketing Manager, you'll need to demonstrate your ability to analyse market trends and competitor strategies. Prepare examples from your past experiences where you've successfully used data to inform marketing decisions.
✨Understand the Retail Landscape
Familiarise yourself with the current retail landscape and the specific challenges faced by retailers. This knowledge will help you discuss how your strategies can enhance brand presence effectively during the interview.
✨Highlight Your Creativity
The role requires innovative thinking to connect with the target audience. Be ready to share creative marketing ideas or campaigns you've developed in the past that led to increased product visibility and sales.
✨Prepare for Team Collaboration Questions
Since the role involves working closely with marketing and sales teams, think of examples that showcase your teamwork and communication skills. Be prepared to discuss how you align marketing efforts with sales objectives.