At a Glance
- Tasks: Lead TikTok Shop operations, from content creation to live streaming and technical management.
- Company: Join an innovative FMCG company making waves in the digital marketing space.
- Benefits: Enjoy hybrid working, competitive salary, and a vibrant team culture.
- Why this job: Be at the forefront of TikTok marketing, driving engagement and sales with creative strategies.
- Qualifications: Experience managing TikTok accounts and a strong grasp of content trends are essential.
- Other info: Diversity and inclusion are key; we welcome applicants from all backgrounds.
Our client, an innovative player in the FMCG industry, is looking for a TikTok Shop Marketing Manager to join their dynamic team. This role will see you overseeing the full spectrum of TikTok Shop operations, from content creation to live streaming, while also managing the technical aspects of the shop to drive sales and customer engagement.
Salary: £42,000 - £44,000
Location: Windsor with hybrid working
Key Responsibilities:
- Develop and execute engaging content strategies for TikTok Shop that resonate with target audiences and up to date consumer trends.
- Create TikTok video and livestream content, as well as adverts and promotional materials that align with the brand guidelines, identity and values.
- Plan, host, and optimise live streaming events to engage users, drive sales, and increase brand visibility.
- Experiment with new AI technologies and collaborate with influencers to enhance live-streaming initiatives.
- Oversee the technical side of the TikTok Shop, ensuring seamless product listings, optimised checkout/click to buy processes, and integration with backend systems.
- Ensure all TikTok Shop product information is up-to-date and that the shop runs efficiently.
- Analyse TikTok Shop performance metrics such as engagement rates and sales conversions to continuously improve content, live streams, and TikTok Shop functionalities.
- Manage budgets, timelines, and resources for all digital initiatives.
- Partner with internal teams such as sales, e-commerce, and PR to align on marketing initiatives, promotions, and campaigns that drive traffic and sales on TikTok.
Required Skills & Experience:
- Proven experience in managing TikTok Shop accounts.
- Strong understanding of TikTok as a platform, including best practices for content creation, trends, and live streaming.
- A background in FMCG or consumer-facing brands is highly desirable.
- Excellent project management skills and the ability to work across multiple teams.
- Proficiency with analytics tools and a data-driven approach to decision-making.
- Creative mindset with the ability to develop fresh, innovative ideas.
We practice a diverse and inclusive recruitment process that ensures equal opportunity for all we work with, irrespective of race, sexual orientation, mental or physical disability, age or gender. As an organisation, we encourage applications from all backgrounds and will ensure measures are met when required, to allow a fair process throughout.
PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK.
TikTok Shop Marketing employer: Huntress - Bracknell
Contact Detail:
Huntress - Bracknell Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Shop Marketing
✨Tip Number 1
Familiarise yourself with the latest TikTok trends and features. Engage with popular content creators and understand what makes their videos successful. This knowledge will help you demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your creativity by developing a portfolio of TikTok content you've created or managed. Include examples of live streams, promotional materials, and any innovative campaigns that highlight your skills in engaging audiences.
✨Tip Number 3
Network with professionals in the FMCG and digital marketing sectors. Attend industry events or webinars to connect with potential colleagues and learn about the latest strategies in TikTok marketing.
✨Tip Number 4
Prepare to discuss how you would analyse performance metrics for TikTok Shop. Be ready to share insights on how you would use data to improve engagement and sales, showcasing your analytical skills and data-driven approach.
We think you need these skills to ace TikTok Shop Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a TikTok Shop Marketing Manager. Familiarise yourself with content strategies, live streaming, and the technical aspects of managing a TikTok Shop.
Tailor Your CV: Highlight your relevant experience in managing TikTok accounts and any background in FMCG or consumer-facing brands. Use specific examples to demonstrate your understanding of TikTok best practices and your project management skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for TikTok marketing and your creative mindset. Mention how your skills align with the company's goals and how you can contribute to their success in driving sales and customer engagement.
Showcase Your Work: If possible, include links to TikTok videos or campaigns you've created or managed. This will give the hiring team a clear idea of your capabilities and creativity in content creation and live streaming.
How to prepare for a job interview at Huntress - Bracknell
✨Showcase Your TikTok Expertise
Make sure to highlight your experience with TikTok Shop accounts during the interview. Discuss specific campaigns you've managed, the content strategies you developed, and how you engaged audiences through live streaming.
✨Demonstrate Your Creative Skills
Prepare examples of innovative content you've created for TikTok. Be ready to discuss how you stay updated on trends and how you can apply this knowledge to enhance the brand's presence on the platform.
✨Understand the Technical Aspects
Familiarise yourself with the technical side of TikTok Shop operations. Be prepared to discuss how you would ensure seamless product listings and optimise the checkout process, as well as any tools or systems you have used in the past.
✨Data-Driven Decision Making
Emphasise your proficiency with analytics tools. Be ready to talk about how you've used performance metrics to improve content and live streams, and how you plan to apply a data-driven approach in this role.