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For Companies At a Glance
- Tasks: Lead measurement insights and strategy for global retail brands in a dynamic media agency.
- Company: Join one of the largest independent performance marketing agencies with a global presence.
- Benefits: Enjoy a vibrant work culture, remote work options, and opportunities to work with Fortune 100 clients.
- Why this job: Be at the forefront of digital marketing analytics and make a real impact on client strategies.
- Qualifications: Experience in digital marketing analytics and familiarity with various media channels is essential.
- Other info: Ideal for those passionate about data-driven decision-making in a fast-paced environment.
The predicted salary is between 48000 - 72000 £ per year.
Opportunity to lead measurement insights and strategy for a host of Global retail brands with one of the world's largest and fastest growing independent media agencies.
The Company
- One of the largest Independent performance marketing agencies in the world
- Experts across Retail Media, Market Insights, Paid Media and Streaming/CTV
- Proprietary Marketing Intelligence Technology
- 1000+ Employees with Global Offices
- Impressive roster of Fortune 100 Customers
The Role
- Lead and drive cross channel data insights to drive client measurement and recommended media strategy
- Utilise cross channel performance data to optimise media investment allocation
- Lead client calls to manage Analytics engagement for top tier clients
- Support / participate in pitches to promote analytics services
Desired Skills & Experience
- Digital marketing analytics experience within media agency or AdTech
- Broad knowledge across multiple digital media channels and key metrics (SEM, SEO, Social, Programmatic, OTT etc.) as well as eCommerce, DTC Retail, CPG verticals.
- Understanding of incrementality testing and MMM models
- Experience working with media platforms such as Google, Meta, analytics systems
- SQL experience is ideal
Senior Digital Insights Analyst at CTV/Streaming Media Agency employer: Grey Matter Recruitment
Contact Detail:
Grey Matter Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Insights Analyst at CTV/Streaming Media Agency
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing analytics, especially within the CTV and streaming media landscape. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the media agency space, particularly those who specialise in digital insights. Attend industry events or webinars to connect with potential colleagues and learn more about the challenges they face.
✨Tip Number 3
Prepare to discuss specific case studies where you've successfully used data insights to drive media strategy. Highlight your experience with incrementality testing and how it has impacted previous campaigns.
✨Tip Number 4
Brush up on your SQL skills, as this is a key requirement for the role. Consider working on small projects or exercises that involve data manipulation to showcase your proficiency during the interview process.
We think you need these skills to ace Senior Digital Insights Analyst at CTV/Streaming Media Agency
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing analytics, particularly within media agencies or AdTech. Emphasise your knowledge of various digital media channels and key metrics that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data insights and your ability to lead measurement strategies. Mention specific experiences where you've optimised media investments or led client engagements, as this will resonate with the role's requirements.
Highlight Technical Skills: Clearly outline your technical skills, especially your experience with SQL and familiarity with media platforms like Google and Meta. This is crucial for demonstrating your capability to handle the analytical aspects of the role.
Showcase Relevant Projects: If applicable, include examples of past projects where you utilised cross-channel performance data to drive insights or recommendations. This can help illustrate your hands-on experience and effectiveness in similar roles.
How to prepare for a job interview at Grey Matter Recruitment
✨Showcase Your Analytical Skills
As a Senior Digital Insights Analyst, you'll need to demonstrate your expertise in digital marketing analytics. Be prepared to discuss specific projects where you've successfully used data to drive insights and strategies, particularly in relation to cross-channel performance.
✨Familiarise Yourself with Key Metrics
Make sure you have a solid understanding of the key metrics across various digital media channels such as SEM, SEO, and Programmatic. During the interview, be ready to explain how these metrics influence media investment allocation and client strategies.
✨Prepare for Client Engagement Scenarios
Since the role involves leading client calls, think about how you would manage these engagements. Prepare examples of how you've effectively communicated complex analytics to clients in the past, ensuring they understand the value of your insights.
✨Demonstrate Your Technical Proficiency
Highlight your experience with SQL and any media platforms like Google and Meta. Be ready to discuss how you've utilised these tools in previous roles to enhance analytics services and support decision-making processes.
