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- Tasks: Lead brand strategy and creative direction, collaborating across departments to enhance Bloomreach's market presence.
- Company: Join Bloomreach, a market leader in B2B SaaS, known for innovation and creativity.
- Benefits: Enjoy remote work flexibility, competitive salary, and the chance to shape a global brand.
- Why this job: This role offers the chance to push creative boundaries and make a significant impact on brand identity.
- Qualifications: 15+ years in leadership roles within high-growth B2B SaaS; experience in AI is a plus.
- Other info: Include a portfolio link with your application to showcase your creative work.
The predicted salary is between 48000 - 72000 £ per year.
We are seeking a VP of Brand and Creative to elevate the Bloomreach brand, personality, and story across diverse audiences and multiple channels. This exciting opportunity allows you to push creative boundaries and differentiate our market-leading platform. As the VP of Brand and Creative, you will lead our visual brand team, brand activation team, communications and content teams. You will collaborate closely with all departments (Marketing, Product, Revenue, People) to create and maintain a cohesive brand story and identity. What You’ll Do: Create and execute Bloomreach’s brand strategy and foundation; lead the creative direction for visuals and messaging across the organization; work closely with marketing, sales, product, HR, and other departments to enhance the company\’s market presence. Serve as the brand gatekeeper and ambassador, ensuring excellence and consistency across all internal and external touchpoints. Launch compelling global brand campaigns that strengthen Bloomreach\’s unique positioning and align with brand awareness and business goals. Lead and inspire a team of designers and freelancers, promoting best practices, creative processes, design systems, and ideation. Apply holistic campaign concepts across various mediums (graphics, video, animation) and channels (web, promotions, content, email, events). Manage and collaborate with external vendors, agencies, freelancers, and oversee the brand budget. Who You Are: 15+ years of experience leading teams in high-growth, product-led, B2B SaaS companies; experience in AI is a plus. An inspiring leader and systems thinker, capable of developing and executing a comprehensive brand strategy. Proficient in various styles and mediums, with the ability to communicate branding concepts and decisions to senior leadership and stakeholders. Experienced in building scalable design processes and frameworks. Skilled in managing projects with multiple timelines and expectations. Detail-oriented, problem solver, and trusted partner. Proficient with design tools (Adobe Creative Suite, Figma, Google Suite). Bonus: Experience in product/UX design is beneficial as you will collaborate closely with our product team. Please include a link to your portfolio showcasing your work with your application. Location London, England, United Kingdom Salary 60000 – 90000 a year (Pound Sterlings) Job type: Remote job Tags design saas leader strategy lead content senior branding digital nomad #J-18808-Ljbffr
Contact Detail:
Promote Project Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP of Brand & Creative
✨Tip Number 1
Network with professionals in the B2B SaaS industry, especially those who have experience in brand strategy and creative leadership. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in branding.
✨Tip Number 2
Showcase your leadership skills by sharing examples of how you've inspired teams in previous roles. Highlight any successful campaigns you've led that align with Bloomreach's goals of enhancing market presence and brand awareness.
✨Tip Number 3
Familiarise yourself with Bloomreach’s current brand identity and recent campaigns. This will allow you to speak knowledgeably about their brand during interviews and demonstrate how you can elevate their story across various channels.
✨Tip Number 4
Prepare to discuss your experience with design tools like Adobe Creative Suite and Figma. Be ready to explain how you've used these tools to create compelling visuals and messaging that resonate with diverse audiences.
We think you need these skills to ace VP of Brand & Creative
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in leading teams within high-growth, product-led B2B SaaS companies. Emphasise your leadership skills and any relevant experience in AI or product/UX design.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand strategy and creative direction. Discuss how your vision aligns with Bloomreach's goals and how you can elevate their brand across various channels.
Showcase Your Portfolio: Include a link to your portfolio that demonstrates your previous work in branding and creative projects. Highlight campaigns that showcase your ability to manage multiple timelines and collaborate with diverse teams.
Highlight Collaborative Experience: In your application, mention specific examples of how you've successfully collaborated with different departments (like marketing, sales, and product) to create cohesive brand stories and identities.
How to prepare for a job interview at Promote Project
✨Showcase Your Creative Vision
As a VP of Brand and Creative, your ability to push creative boundaries is crucial. Prepare to discuss your past projects and how you’ve elevated brand identities. Bring along your portfolio to visually demonstrate your creative vision and the impact it had on previous companies.
✨Understand the Company’s Brand
Before the interview, take time to research Bloomreach's current brand strategy and market positioning. Be ready to share your thoughts on their branding and how you would enhance it. This shows your genuine interest and understanding of their needs.
✨Highlight Leadership Experience
With 15+ years of experience required, be prepared to discuss your leadership style and how you've inspired teams in the past. Share specific examples of how you’ve led creative teams to success and fostered collaboration across departments.
✨Prepare for Cross-Department Collaboration
Since the role involves working closely with various departments, think of examples where you successfully collaborated with marketing, sales, or product teams. Discuss how you navigated different perspectives to achieve cohesive brand strategies.
