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For Companies At a Glance
- Tasks: Lead digital analytics projects and implement tools like GA4 and GTM for clients.
- Company: Join TRKKN, a top consultancy for Google Marketing Platform and Cloud solutions.
- Benefits: Enjoy a competitive salary, impactful projects, and endless learning opportunities.
- Why this job: Shape your future in a diverse, fast-paced environment with cutting-edge digital marketing solutions.
- Qualifications: Strong GA4 and GTM experience, analytical skills, and familiarity with Google Cloud are essential.
- Other info: Collaborate with experts across various fields to deliver comprehensive client solutions.
The predicted salary is between 48000 - 84000 £ per year.
TRKKN is a global leading consultancy for the Google Marketing Platform and Google Cloud, offering a comprehensive suite of services to help businesses leverage the power of Google’s ecosystem. With an interdisciplinary team of experts in digital analytics, conversion optimization, ad tech, advanced analytics & AI, cloud engineering, and tech & data strategy, we act as a catalyst for cutting-edge digital marketing solutions. Our team is diverse, international, inspiring, and operates in a fast-growing digital & technological environment.
This provides the ideal and dynamic work environment for individuals with a hunger for growth, responsibility, and the desire to shape their future. With Google in close proximity, the learning and development opportunities at TRKKN are limitless.
The Role
As a Digital Analytics Director, you will play a key role in delivering TRKKN’s digital analytics projects for clients. You will be responsible for implementing and managing analytics tools, leading marketing analytics projects, and collaborating with specialists to drive business growth.
Responsibilities
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Implement and manage analytics tools such as Google Analytics 4 (GA4), and Google Tag Manager (GTM) for clients, including features Consent Mode and Enhanced Conversions.
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Consult with clients to understand their marketing analytics objectives, and leverage advanced capabilities in Google Analytics and Google Marketing Platform to deliver value.
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Communicate project status with clients on a regular basis, including presentations when required.
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Build strong client relationships that create more value for clients as we better understand their business needs.
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Support migrations from client-side to server-side tagging.
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Develop and maintain dashboards and reports to visualise key performance indicators (KPIs).
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Collaborate with other team members, including cloud engineering, ad tech specialists, data scientists and digital marketing experts, to deliver comprehensive solutions for clients.
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Stay up-to-date on the latest digital analytics trends and technologies.
Qualifications
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Strong experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementation and management, including Server-Side Tag Manager (sGTM).
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Strong understanding of digital analytics concepts, methodologies, and best practices.
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Familiarity with using Google Cloud for digital analytics, such as BigQuery for GA4 data export and Cloud Run for sGTM.
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Excellent problem-solving and analytical skills.
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Ability to communicate complex technical concepts in a clear and concise manner.
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Strong attention to detail and organisational skills.
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SQL, JavaScript, and Firebase experience are strong additional skills.
Benefits
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Competitive salary and benefits package
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Opportunity to work on challenging and impactful projects for a diverse range of clients
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Be part of a dynamic and growing team
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Learn and develop your skills in the field of digital analytics
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Digital Analytics Director employer: Trakken GmbH
Contact Detail:
Trakken GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analytics Director
✨Tip Number 1
Familiarize yourself with the latest features of Google Analytics 4 and Google Tag Manager. Being well-versed in these tools will not only boost your confidence during discussions but also demonstrate your commitment to staying updated in the fast-evolving digital analytics landscape.
✨Tip Number 2
Network with professionals in the digital analytics field, especially those who have experience with Google Cloud and advanced analytics. Engaging with industry experts can provide you with insights and potentially valuable connections that could help you land the role.
✨Tip Number 3
Prepare to discuss real-world examples of how you've implemented analytics tools in past projects. Highlighting your hands-on experience will showcase your ability to deliver value to clients and align with TRKKN's focus on practical solutions.
✨Tip Number 4
Stay informed about the latest trends in digital analytics and marketing technologies. Being able to speak knowledgeably about current developments will set you apart as a candidate who is not only skilled but also passionate about the field.
We think you need these skills to ace Digital Analytics Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Digital Analytics Director position. Tailor your application to highlight your relevant experience with Google Analytics 4 and Google Tag Manager.
Highlight Relevant Experience: In your CV and cover letter, emphasize your strong experience with GA4 and GTM implementation. Provide specific examples of projects where you've successfully managed analytics tools and delivered value to clients.
Showcase Your Skills: Make sure to mention your problem-solving abilities, analytical skills, and familiarity with SQL, JavaScript, and Firebase. These are strong additional skills that can set you apart from other candidates.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your enthusiasm for the role and the company. Discuss how your background aligns with TRKKN's mission and how you can contribute to their digital analytics projects.
How to prepare for a job interview at Trakken GmbH
✨Showcase Your Technical Expertise
Be prepared to discuss your experience with Google Analytics 4 and Google Tag Manager in detail. Highlight specific projects where you implemented these tools, focusing on the challenges you faced and how you overcame them.
✨Understand Client Needs
Demonstrate your ability to consult with clients by discussing how you would approach understanding their marketing analytics objectives. Use examples from your past experiences to illustrate your client engagement skills.
✨Communicate Clearly
Practice explaining complex technical concepts in a simple and concise manner. During the interview, be ready to present a project status update as if you were communicating with a client, showcasing your presentation skills.
✨Stay Current with Trends
Research the latest trends in digital analytics and be prepared to discuss how they could impact TRKKN's services. Showing that you are proactive about learning will demonstrate your passion for the field and your commitment to growth.
