Head of Audience Development - Columbia

As Head of Audience Development, you will deliver audience development and growth strategies for Columbia artists, overseeing CRM, D2C and paid media as well as organic growth solutions.

You will be responsible for the strategy, planning and analysis of best in class artist audience development and first party data acquisition, in line with commercial and creative objectives and approved M&P budget. The role will integrate seamlessly with the wider marketing team heads as well as core business functions across Sony Music UK & International. Responsible for working closely with all other areas of Columbia as well as artists and managers to drive audience growth & engagement, advertising and innovation into all plans and will be able to deliver in all these areas with analytical and creative thinking.

What you’ll do:

• Work directly with artists and managers to set, create and execute audience campaigns across a wide range of genres and artists to drive first party data, audience and revenue
• Create scalable processes around these business ideas that can be deployed or mimicked internationally
• Help curate and lead a team of specialists to provide creative audience strategies that deliver against KPIs
• Regular reporting on campaign effectiveness, return on investment and performance against KPIs including audience target numbers
• Collaborate closely with the digital and marketing teams to ensure growth is effectively assessed, prioritized, measured, and scaled
• You will be community minded at every turn, considering data capture for direct-to-fan comms tools such as email CRM, SMS and various first party data touchpoints. You will know how to galvanise and build communities around our artists via social and where to stimulate that community and growth
• Provide real time suggestions and optimisations across campaigns
• Auditing channels to ensure they are optimised for data collection
• Work closely with label analyst to translate results into action
• Monitor changes in the market, with an emphasis on the industry, competitors and campaigns
• Communicate with internal & external artist teams, which may include, A&R, management and artists, on a regular basis to address concerns, manage expectations and maintain a good working relationship
• Pitch label audience strategy to prospective new artists and managers

Who you are:

• Comprehensive understanding of, and experience in digital marketing, CRM, paid media
• Passionate about artist and fan relationships, building audiences and establishing communities
• Intricate knowledge of how first party data can be used to drive and deepen audience
• Someone who is able to apply quantitative and qualitative methodologies to produce actionable, data informed insights to build audience and strategise opportunities
• Understand culture and creative, based on learned results for a wide range of genres and artists
• You have an unlimited curiosity and inquisitiveness and approach challenges with creative solutions
• Ability to work within a fast paced, flexible environment that embraces change and adaptation

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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Please note that applicants must be at least 18 years of age.

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