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For Companies At a Glance
- Tasks: Drive brand awareness through digital marketing and engaging events.
- Company: Join a reputable not-for-profit training provider with a focus on apprenticeships.
- Benefits: Enjoy a competitive salary, pension, generous holiday, and profit share bonus.
- Why this job: Be part of a mission-driven team that values diversity and empowers apprentices.
- Qualifications: Experience in marketing, strong copywriting skills, and familiarity with digital tools required.
- Other info: Work in a vibrant Bristol location with opportunities for professional growth.
The predicted salary is between 24000 - 28000 £ per year.
The Company: Our client is a not for-profit training provider, with an excellent reputation. They work with apprentices from all over the UK working with many high profile clients. They have gained ISO, Matrix and IIP accreditations. They have 60 staff.
The Job: On behalf of our client, we are seeking a Marketing and Events Officer, based in their site in Bristol. You will have already gained experience in a marketing role and have a passion for driving brand awareness and engagement. This role involves developing and implementing marketing strategies that align with their business goals, utilising various digital platforms to enhance their online presence.
Responsibilities will include:
- Develop and implement digital marketing campaigns to attract prospective employers and learners.
- Develop and execute comprehensive marketing campaigns across multiple channels, including social media, email, and website content.
- Maintain and update website content, ensuring it is optimised for SEO.
- Create engaging copy for promotional materials, ensuring consistency with brand messaging.
- Analyse campaign performance using tools such as Google Analytics to measure effectiveness and make data-driven decisions.
- Utilise Canva for designing visual content that complements marketing initiatives.
- Maintain an organised schedule to manage multiple projects effectively while meeting deadlines.
- Plan, coordinate, and host open days, taster sessions, and learner engagement events.
- Represent the business at career fairs, school visits, and industry expos, delivering presentations to inspire future apprentices.
- Collaborate with the Business Development Team to promote events and maximise attendance.
- Act as the voice of apprentices, gathering feedback to ensure their experiences inform organisational improvements.
- Promote skills challenges, competitions, and enrichment activities to enhance apprentices' development and engagement.
- Support initiatives that celebrate diversity and inclusion, ensuring every apprentice feels valued and empowered.
The Person: For this role our client is seeking someone who has:
- Proven experience in a marketing role with a strong understanding of digital marketing principles.
- Proficiency in Canva, Joomla and Excel is preferred but not mandatory.
- Excellent copywriting skills with the ability to create compelling content tailored to target audiences.
- Familiarity with SEO best practices to enhance online visibility.
- Strong time management skills, capable of prioritising tasks in a fast-paced environment.
- Ability to communicate effectively across various teams and stakeholders.
- Knowledge of Google Analytics or similar analytics tools is advantageous.
Salary: £24-28,000
Benefits: Company pension, 20 days holiday + bank holiday + 2 weeks close down at Christmas, Employee Assistance Programme, End of year profit share bonus.
The Hours: 37 per hour working Monday - Friday.
The Location: Bristol, South, with Car Parking.
Marketing and Events Officer in Bristol employer: Alexander Mae (Bristol) Ltd
Contact Detail:
Alexander Mae (Bristol) Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Events Officer in Bristol
✨Tip Number 1
Familiarise yourself with the company’s mission and values. Since they are a not-for-profit training provider, understanding their commitment to apprentices and community engagement will help you align your marketing strategies with their goals.
✨Tip Number 2
Network with professionals in the education and training sector. Attend local events or webinars related to apprenticeships and marketing to build connections that could give you insights into the role and the organisation.
✨Tip Number 3
Showcase your digital marketing skills by creating a portfolio of past campaigns you've worked on. Highlight any experience with SEO and analytics tools, as these are crucial for measuring campaign effectiveness in this role.
✨Tip Number 4
Prepare to discuss how you would engage with apprentices and gather feedback. Think of creative ideas for events and initiatives that promote diversity and inclusion, as this aligns with the company's values and mission.
We think you need these skills to ace Marketing and Events Officer in Bristol
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant marketing experience, especially in digital marketing. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and events. Mention specific campaigns you've worked on and how they align with the company's goals. Be sure to express your enthusiasm for the role.
Showcase Your Skills: In your application, emphasise your proficiency in tools like Canva and your understanding of SEO principles. Provide examples of how you've used these skills in previous roles to achieve results.
Highlight Relevant Achievements: Include any measurable achievements from your past marketing roles, such as increased engagement rates or successful campaign outcomes. This will help demonstrate your ability to drive brand awareness and engagement.
How to prepare for a job interview at Alexander Mae (Bristol) Ltd
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing roles in detail. Highlight specific campaigns you've worked on, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and understanding of digital marketing principles.
✨Familiarise Yourself with Their Brand
Research the company’s mission, values, and current marketing efforts. Understanding their brand will allow you to tailor your responses and show how your skills can align with their goals, especially in driving brand awareness and engagement.
✨Prepare for Practical Questions
Expect questions that assess your ability to analyse campaign performance and use tools like Google Analytics. Be ready to discuss how you would measure the effectiveness of a marketing campaign and make data-driven decisions based on your findings.
✨Demonstrate Your Creativity
Since the role involves creating engaging content and using design tools like Canva, prepare to showcase examples of your work. Bring a portfolio or examples of promotional materials you've created to illustrate your copywriting and design skills.
