Paid Social Manager

Paid Social Manager Salary up to £55k Liverpool based Forward Role are proud to be partnering with one of the most exciting Retail / Fashion brands in the UK right now, as they take the next step of Digital transformation to take their already enviable success, to new heights! The Paid Social accounts are currently outsourced to agency, your first step will be to off-board these accounts, bring them in-house and build, strategize and optimise as you see fit… Your Role As Paid Social Manager, you’ll lead the charge in managing and optimising campaigns across platforms like Meta, Snapchat, Twitch, and TikTok. You’ll play a key role in driving their performance, increasing brand awareness, and ensuring the efficient allocation of their paid social budgets. What You’ll Be Doing: Campaign Leadership: Plan, execute, and optimise paid social campaigns across multiple platforms. Strategic Budgeting: Oversee and allocate paid social budgets across markets for maximum impact. Market Adaptation: Tailor strategies for diverse regions, languages, and consumer behaviors. Performance Optimisation: Use advanced analytics to refine targeting, messaging, and creative elements. Trend Analysis: Stay on top of industry developments and leverage insights to improve results. Competitor Insights: Report on competitor activity and market trends to maintain a competitive edge. Testing & Innovation: Conduct A/B testing to discover new opportunities and enhance efficiency. Global Coordination: Manage campaigns across UK and EU markets to support growth. What You’ll Need: 3+ years of paid social experience in a fast-paced, in-house or agency role – eCommerce experience is essential. Expertise in Meta Ads, Snapchat Ads, TikTok Ads, Twitch Ads, and Google Analytics. Proven experience managing significant paid social budgets. A strong background in media planning and a data-driven approach to decision-making. Familiarity with UK and EU market dynamics. Comprehensive understanding of digital marketing channels. Why Join Us? This is an opportunity to shape the paid social strategy of a thriving brand. You’ll collaborate with passionate professionals, stay on the cutting edge of paid media trends, and play a direct role in driving our growth. Work as part of a world-class team of true Digital & Retail experts, joining the business in a pivotal time that could see you progress to a ‘Head of’ in time to come Private healthcare and a generous 25 days’ holiday + your birthday off + 8 bank holidays. 40% staff discount on products. A dynamic work environment where your skills and ideas make a difference. As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency. TPBN1_UKTJ