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- Tasks: Lead social media marketing strategies and create engaging content for diverse audiences.
- Company: Join Benenden Health, a top UK not-for-profit healthcare provider focused on affordable private healthcare.
- Benefits: Enjoy flexible working, up to 35 days holiday, and discounts on health products and retailers.
- Why this job: Be part of an award-winning team making a real impact in digital marketing and healthcare.
- Qualifications: Must be a social media enthusiast with strong copywriting skills and experience in paid campaigns.
- Other info: Hybrid role with weekly office attendance in York; excellent training and career progression opportunities.
The predicted salary is between 23280 - 34520 £ per year.
Benenden Health is a leading UK not-for-profit healthcare provider committed to offering affordable private healthcare. As we continue to expand our digital presence, we are looking for an experienced marketing professional specialising in social media to join our team and help us grow this area of the marketing mix.
This role comes at a pivotal time as we embark on new ways of reaching our targeted audiences via social media, including working with nationally-renowned agencies. Not only that, you’ll work within an award-winning marketing team that frequently wins industry awards for our campaigns.
We’re hyper-focused on our target audiences, so you’ll have the opportunity to define messaging and develop creative for what makes them take action. You’ll need to be creatively-minded and an excellent copywriter to generate the content and copy that engages our multiple audiences the most.
Working in this digital space, you’ll have a varied workload and the opportunity to explore, challenge and test new ways of meeting the needs of our audiences. This role is essential to successful consumer and B2B journeys, meeting our commercial objectives and strengthening the future of our outstanding business.
The Benenden Health office is based in York and whilst there will be an opportunity to work from home, this role is offered on a hybrid basis and there will be requirement of a weekly attendance at the office.
We are interested to hear from candidates with the following skills:
- Ultra-keen social media enthusiast, with social media for business knowledge
- Knows their way around and is confident with paid social targeting/campaigns, using varying tactics to gain commercial results
- Experience in using the Meta paid platform and ideally LinkedIn Campaign Manager
- Top communicator, with a roster of past activity showcasing this
- Excellent forward planner
- Experienced copywriter
- Creatively minded
- Able to analyse and report on activity
- Enthusiastic, passionate and positive
- Self-motivated and resilient
What we offer employees:
- Smart, flexible working - achieve your objectives in the way that best suits you
- Corporate Benenden Health membership and Corporate Benenden Cash plan
- Up to 35 days’ holiday including bank holidays
- Pension with up to 10% employer contributions
- Discount available on other Benenden Health products
- Employee Assistance Program
- Unlimited access to £500 Refer a Friend Bonus Scheme
- Discount and cash back on hundreds of high-street retailers
- Excellent training and career progression opportunities
- Cycle to work scheme
- Employee engagement events
- Onsite First Aiders and Mental Health First Aiders
- Free onsite gym
Join us in our mission to provide affordable private healthcare to everyone and improve the nation’s health via digital marketing, advertising and storytelling. For further information on this role, please refer to the Role Profile.
Senior Marketing Executive - Social Media - York employer: Benenden Health
Contact Detail:
Benenden Health Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive - Social Media - York
✨Tip Number 1
Familiarise yourself with Benenden Health's current social media presence. Engage with their posts and understand their tone and messaging. This will help you tailor your approach during interviews and demonstrate your genuine interest in the company.
✨Tip Number 2
Showcase your knowledge of paid social campaigns by preparing examples of successful strategies you've implemented in the past. Be ready to discuss how you used platforms like Meta and LinkedIn to achieve commercial results, as this aligns directly with the role's requirements.
✨Tip Number 3
Network with professionals in the healthcare marketing space, especially those who have experience with not-for-profit organisations. This can provide you with insights into industry trends and may even lead to referrals or recommendations for the position.
✨Tip Number 4
Prepare to discuss your creative process and how you generate engaging content. Think of specific campaigns where your copywriting made a significant impact, as this will highlight your skills and fit for the creatively-minded aspect of the role.
We think you need these skills to ace Senior Marketing Executive - Social Media - York
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in social media marketing, particularly any roles where you've successfully managed campaigns or created engaging content. Use keywords from the job description to align your skills with what Benenden Health is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and your understanding of its role in business. Mention specific examples of past successes in social media campaigns and how they relate to the objectives of Benenden Health.
Showcase Your Creativity: Since the role requires a creatively-minded individual, consider including a portfolio or links to your previous work. Highlight any innovative campaigns you've been part of and the results they achieved.
Highlight Analytical Skills: Emphasise your ability to analyse and report on social media activity. Include any tools or platforms you’ve used for tracking performance, such as Meta paid platform or LinkedIn Campaign Manager, to demonstrate your technical proficiency.
How to prepare for a job interview at Benenden Health
✨Show Your Social Media Savvy
Make sure to highlight your experience with social media for business. Be prepared to discuss specific campaigns you've worked on, especially those that involved paid social targeting and platforms like Meta and LinkedIn.
✨Demonstrate Your Copywriting Skills
As an experienced copywriter, you should bring examples of your work to the interview. Be ready to explain your creative process and how you tailor content to engage different audiences effectively.
✨Prepare for Analytical Questions
Since the role requires analysing and reporting on social media activity, brush up on your analytical skills. Be prepared to discuss how you've measured success in past campaigns and what metrics you consider most important.
✨Exude Enthusiasm and Positivity
Benenden Health values a passionate and positive attitude. Make sure to convey your enthusiasm for the role and the company’s mission during the interview. Share why you’re excited about the opportunity to contribute to their marketing efforts.
