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For Companies At a Glance
- Tasks: Lead eCommerce growth, manage online sales, and optimise customer experience.
- Company: Doddl creates innovative children's feeding products for enjoyable mealtimes.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Join a passionate team making a difference in children's development and independence.
- Qualifications: 5-7 years in eCommerce management, strong analytical skills, and experience with Shopify.
- Other info: Work closely with founders and cross-functional teams to drive success.
The predicted salary is between 43200 - 72000 £ per year.
About the company
Doddl is a dynamic and growing company dedicated to creating innovative, ergonomically designed children's feeding products that support development and independence. We are passionate about providing parents with high-quality, effective solutions that make mealtime enjoyable and stress-free. With a strong and growing B2B / wholesale business, we are seeking a driven and experienced Head of eCommerce and Performance to drive and grow awareness (and ultimately significant revenue) of Doddl to our target audience, and lead our ecommerce (1st party and 3rd party marketplace) growth.
About the role
The Head of eCommerce and Performance will be responsible for driving the rapid growth and profitability of Doddl's online channels, including the Doddl eCommerce site, Amazon, and future marketplaces. This role requires a strategic, but hands-on executional individual, with a proven track record in eCommerce management, conversion rate optimisation (CRO), and performance marketing. The ideal candidate will possess 5-7 years of experience in managing and optimising eCommerce platforms (Shopify), marketplaces (Amazon), and digital marketing (paid digital and CRM). You will be responsible for day-to-day trading, and the oversight of external agencies/contractors for paid media and CRM. You will also collaborate closely with the wider business, including brand, content, social teams, and Doddl’s founders, who lead the wholesale business.
Roles & Responsibilities
- eCommerce Management: Manage and optimise the Doddl eCommerce site for sales, conversion, and customer experience. Develop and implement strategies to drive traffic and increase online revenue. Oversee product visual merchandising, promotions, and site content. Monitor and analyse website performance and identify areas for improvement. Responsible for building eCommerce targets, managing budgets, and overseeing the eCommerce P&L.
- Marketplace Management: Manage and optimise Doddl's presence on Amazon and other marketplaces in the future (across UK/US/DE/FR) as part of the wider eCommerce and retail strategy. Monitor and analyse marketplace performance and implement necessary adjustments. Develop and execute strategies to maximise sales by working closely (and managing) our Amazon partners. Ensure we have the best talent (internally & externally) working on our account from Amazon Advertising to organically optimising the account whilst also dealing directly with Amazon on any challenges we may face.
- Performance Marketing: Oversee and manage external agencies for paid media (e.g., Google Ads, social media advertising & influencer marketing). Develop and implement performance marketing strategies to drive customer acquisition and retention. Monitor and analyse campaign performance and optimise for ROI.
- CRM and Customer Engagement: Oversee and manage external agencies for CRM initiatives. Develop and implement strategies to improve customer retention and loyalty. Utilise data and analytics to personalise customer communications.
- Cross-Functional Collaboration: Collaborate closely with the brand, content, and social media heads to ensure consistent messaging and brand experience. Work closely with Doddl's founders to align eCommerce strategies with overall business objectives, including supporting wholesale/retail growth. Work with external partners to deliver the required content and site updates. Provide regular reports and insights to senior management.
About you
- 5-7 years of experience in eCommerce and performance marketing management.
- Proven track record of driving online sales and improving conversion rates.
- Strong understanding of eCommerce platforms (Shopify), marketplaces (specifically Amazon), and digital marketing channels.
- Experience managing and optimising paid media campaigns and CRM initiatives.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
- Ability to work independently and as part of a team.
- Experience with Google Analytics, and other eCommerce analytical tools.
- Experience managing external agencies.
- Experience with Shopify.
Personal Attributes:
- Results-oriented and data-driven.
- Strategic thinker with a hands-on approach.
- Passionate about eCommerce and digital marketing.
- Highly organised and detail-oriented.
- Ability to thrive in a fast-paced and dynamic environment.
- A self-starter with entrepreneurial spirit.
Head of Ecommerce & Performance employer: doddl
Contact Detail:
doddl Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ecommerce & Performance
✨Tip Number 1
Familiarise yourself with Doddl's products and their unique selling points. Understanding the brand's mission and values will help you articulate how your experience aligns with their goals during interviews.
✨Tip Number 2
Showcase your expertise in eCommerce platforms, particularly Shopify and Amazon. Be prepared to discuss specific strategies you've implemented in the past that have led to increased sales and improved conversion rates.
✨Tip Number 3
Highlight your experience with performance marketing and CRM initiatives. Prepare examples of successful campaigns you've managed, focusing on metrics like ROI and customer retention to demonstrate your impact.
✨Tip Number 4
Emphasise your collaborative skills by discussing past experiences where you've worked cross-functionally. Mention how you've partnered with teams like brand, content, and social media to achieve common objectives.
We think you need these skills to ace Head of Ecommerce & Performance
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce management, conversion rate optimisation, and performance marketing. Use specific metrics to demonstrate your achievements in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and how your background aligns with Doddl's mission. Mention specific strategies you've implemented in the past that led to increased online sales or improved customer engagement.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive decisions in eCommerce. Mention any tools you are proficient in, such as Google Analytics, and how they contributed to your success.
Highlight Collaboration Experience: Emphasise your ability to work cross-functionally. Provide examples of how you've collaborated with different teams, such as brand, content, and social media, to achieve common goals in previous positions.
How to prepare for a job interview at doddl
✨Showcase Your eCommerce Expertise
Be prepared to discuss your previous experience in managing eCommerce platforms, particularly Shopify and Amazon. Highlight specific strategies you've implemented that led to increased sales and improved conversion rates.
✨Demonstrate Analytical Skills
Since the role requires strong analytical abilities, come equipped with examples of how you've used data to drive decisions. Discuss tools like Google Analytics and how you've leveraged insights to optimise campaigns or improve customer engagement.
✨Prepare for Cross-Functional Collaboration
This position involves working closely with various teams. Be ready to share examples of successful collaborations in your past roles, especially with marketing, content, and product teams, to ensure a cohesive brand message.
✨Exhibit a Results-Driven Mindset
The company values a results-oriented approach. Prepare to discuss specific metrics or KPIs you've achieved in previous roles, and how you plan to apply that same focus on driving revenue and growth at Doddl.
