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For Companies At a Glance
- Tasks: Lead eCommerce growth, manage online sales, and optimise customer experience.
- Company: Doddl creates innovative children's feeding products for stress-free mealtimes.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Join a passionate team making a difference in children's development and independence.
- Qualifications: 5-7 years in eCommerce management, strong analytical skills, and experience with Shopify and Amazon.
- Other info: Work closely with founders and cross-functional teams to drive business success.
The predicted salary is between 36000 - 60000 £ per year.
About the company
Doddl is a dynamic and growing company dedicated to creating innovative, ergonomically designed children's feeding products that support development and independence. We are passionate about providing parents with high-quality, effective solutions that make mealtime enjoyable and stress-free. With a strong and growing B2B / wholesale business, we are seeking a driven and experienced Head of eCommerce and Performance to drive and grow awareness (and ultimately significant revenue) of Doddl to our target audience, and lead our ecommerce (1st party and 3rd party marketplace) growth.
About the role
The Head of eCommerce and Performance will be responsible for driving the rapid growth and profitability of Doddl's online channels, including the Doddl eCommerce site, Amazon, and future marketplaces. This role requires a strategic, but hands-on executional individual, with a proven track record in eCommerce management, conversion rate optimisation (CRO), and performance marketing. The ideal candidate will possess 5-7 years of experience in managing and optimising eCommerce platforms (Shopify), marketplaces (Amazon), and digital marketing (paid digital and CRM). You will be responsible for day-to-day trading, and the oversight of external agencies/contractors for paid media and CRM. You will also collaborate closely with the wider business, including brand, content, social teams, and Doddl’s founders, who lead the wholesale business.
Roles & Responsibilities
- eCommerce Management: Manage and optimise the Doddl eCommerce site for sales, conversion, and customer experience. Develop and implement strategies to drive traffic and increase online revenue. Oversee product visual merchandising, promotions, and site content. Monitor and analyse website performance and identify areas for improvement. Responsible for building eCommerce targets, managing budgets, and overseeing the eCommerce P&L.
- Marketplace Management: Manage and optimise Doddl's presence on Amazon and other marketplaces in the future (across UK/US/DE/FR) as part of the wider eCommerce and retail strategy. Monitor and analyse marketplace performance and implement necessary adjustments. Develop and execute strategies to maximise sales by working closely (and managing) our Amazon partners. Ensure we have the best talent (internally & externally) working on our account from Amazon Advertising to organically optimising the account whilst also dealing directly with Amazon on any challenges we may face.
- Performance Marketing: Oversee and manage external agencies for paid media (e.g., Google Ads, social media advertising & influencer marketing). Develop and implement performance marketing strategies to drive customer acquisition and retention. Monitor and analyse campaign performance and optimise for ROI.
- CRM and Customer Engagement: Oversee and manage external agencies for CRM initiatives. Develop and implement strategies to improve customer retention and loyalty. Utilise data and analytics to personalise customer communications.
- Cross-Functional Collaboration: Collaborate closely with the brand, content, and social media heads to ensure consistent messaging and brand experience. Work closely with Doddl's founders to align eCommerce strategies with overall business objectives, including supporting wholesale/retail growth. Work with external partners to deliver the required content and site updates. Provide regular reports and insights to senior management.
About you
- 5-7 years of experience in eCommerce and performance marketing management.
- Proven track record of driving online sales and improving conversion rates.
- Strong understanding of eCommerce platforms (Shopify), marketplaces (specifically Amazon), and digital marketing channels.
- Experience managing and optimising paid media campaigns and CRM initiatives.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
- Ability to work independently and as part of a team.
- Experience with Google Analytics, and other eCommerce analytical tools.
- Experience managing external agencies.
- Experience with Shopify.
Personal Attributes:
- Results-oriented and data-driven.
- Strategic thinker with a hands-on approach.
- Passionate about eCommerce and digital marketing.
- Highly organised and detail-oriented.
- Ability to thrive in a fast-paced and dynamic environment.
- A self-starter with entrepreneurial spirit.
Head of Ecommerce & Performance employer: doddl
Contact Detail:
doddl Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ecommerce & Performance
✨Tip Number 1
Familiarise yourself with Doddl's product range and their unique selling points. Understanding the brand's ethos and how their products support children's development will help you articulate your vision for their eCommerce strategy during interviews.
✨Tip Number 2
Showcase your experience with Shopify and Amazon by preparing specific examples of how you've optimised these platforms in the past. Highlight any successful campaigns or strategies that led to increased sales or improved conversion rates.
✨Tip Number 3
Network with professionals in the eCommerce and performance marketing space, especially those who have experience with children's products or similar markets. This can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 4
Prepare to discuss your approach to cross-functional collaboration. Be ready to share examples of how you've successfully worked with teams like brand, content, and social media to achieve common goals, as this role requires strong teamwork.
We think you need these skills to ace Head of Ecommerce & Performance
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce management, conversion rate optimisation, and performance marketing. Use specific metrics to demonstrate your achievements in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and how your strategic thinking aligns with Doddl's mission. Mention specific examples of how you've driven online sales and improved customer engagement in past positions.
Showcase Analytical Skills: Emphasise your analytical abilities by discussing your experience with tools like Google Analytics. Provide examples of how you've used data to inform decisions and optimise campaigns.
Highlight Collaboration Experience: Since the role involves cross-functional collaboration, mention any experience you have working with different teams, such as brand, content, and social media. Showcase your communication skills and ability to work in a team environment.
How to prepare for a job interview at doddl
✨Showcase Your eCommerce Expertise
Be prepared to discuss your previous experience in managing eCommerce platforms, particularly Shopify and Amazon. Highlight specific strategies you've implemented that led to increased sales and improved conversion rates.
✨Demonstrate Analytical Skills
Since the role requires strong analytical abilities, come equipped with examples of how you've used data to drive decisions. Discuss tools like Google Analytics and how you've leveraged insights to optimise campaigns or improve customer engagement.
✨Prepare for Cross-Functional Collaboration
This position involves working closely with various teams. Be ready to share examples of successful collaborations in your past roles, especially how you aligned eCommerce strategies with broader business objectives.
✨Express Your Passion for the Brand
Show genuine enthusiasm for Doddl's mission and products. Research their offerings and be ready to discuss how you can contribute to making mealtime enjoyable for parents and children alike through innovative eCommerce strategies.
