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- Tasks: Lead marketing strategies and campaigns for B2B exhibitions, driving new business and nurturing existing clients.
- Company: Join a dynamic events and exhibitions company in London, focused on innovative marketing solutions.
- Benefits: Enjoy a competitive salary, KPI performance bonuses, and a flexible work schedule with one day WFH.
- Why this job: Be at the forefront of marketing innovation while leading a talented team in a growing industry.
- Qualifications: 5+ years in mid-level management, strong marketing skills, and experience with digital and social media.
- Other info: Open to international candidates looking to relocate to London.
The predicted salary is between 70000 - 105000 £ per year.
Key Details: Location: London, UK Workplace Type: Onsite (4days office and 1 Day WFH) Industry: Events & Exhibitions Salary Range: £70k – £105k PA (based on experience) KPI performance bonus B2B Exhibition experience is a must This role is open to international candidates wishing to relocate. The Head of Marketing is responsible for developing effective marketing strategies and campaigns. Using traditional and innovative marketing techniques, you will be the marketing lead and support the drive to attract new business while nurturing current business. The successful applicant must have extensive experience and knowledge across all marketing channels, including social media and digital marketing. Market research and analytics must ensure that engaging content evolves annually in line with our strongly anticipated growth. You will lead a team of marketers to deliver the complex marketing course of action across multiple verticals for each client. Accountabilities: · Work with the team to develop a cyclical data-build strategy and maximise budget availability for data acquisition. · Implement KPIs, manage the performance review process, and direct team members on execution, delivery and training requirements for professional and personal development, ensuring they reach their full potential. · Create creative, brand, and message marketing assets for use throughout the cycle that is engaging and influence conversion rate · Use analytics to constantly evolve the website design and user journey, increasing conversions and linking to marketing activities. · Work with the Digital Marketing Manager to develop an effective multi-faceted digital campaign for each audience group with constant optimisation. · Develop and sustain media partnership agreements, well represented through relevant media outlets throughout the year to support the campaign plan · PM all components required to deliver successfully, ensuring the technology is fit for purpose, integrated with the marketing automation and lead scoring plan and gives effective analytics. · Champion interactions with all parties to ensure increased reach and attract new business year after year. Minimum Experience: · You have a minimum of 5 years of mid-level management experience. · Strategy creation and critical path analysis. · Experience in the use of databases with targeted direct marketing campaigns · People management · Website Management and user experience · Excellent writing skills, including proofreading and messaging. · Extensive data analysis from multiple sources . · Budget management, including budgetary responsibility for decision-making relating to various potential marketing channels. · Excellent interpersonal skills, the ability to effectively communicate and relate to all levels both within and outside the organisation. · Excellent negotiation and relationship-building skills. · Social Media Channels using content creation, sponsored posts, analytics, and effectiveness. · Good leadership skills. · Work well under pressure, adaptable and resilient . · Able to work on own initiative, be highly motivated and proactive . · Practice good time management . · Be trustworthy, professional, and reliable. · Demonstrate good teamwork with co-workers and peers. ONLY shortlisted candidates will be contacted
3 Days Left: Head of Marketing - Exhibition employer: ESMOS Recruitment
Contact Detail:
ESMOS Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land 3 Days Left: Head of Marketing - Exhibition
✨Tip Number 1
Make sure to showcase your B2B exhibition experience prominently. Highlight specific campaigns or strategies you've implemented in the past that led to measurable success in attracting new business.
✨Tip Number 2
Familiarize yourself with the latest trends in digital marketing and analytics. Being able to discuss how you’ve used data to drive marketing decisions will set you apart from other candidates.
✨Tip Number 3
Prepare examples of how you've successfully managed a team and developed their skills. This role requires strong leadership, so demonstrating your ability to nurture talent will be crucial.
✨Tip Number 4
Network within the events and exhibitions industry. Attend relevant events or webinars to connect with professionals who might provide insights or referrals that could help you land this position.
We think you need these skills to ace 3 Days Left: Head of Marketing - Exhibition
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B exhibition experience and showcases your extensive knowledge across all marketing channels. Use specific examples to demonstrate your leadership skills and successful marketing strategies you've implemented.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and your ability to develop effective campaigns. Mention your experience with data analysis and how it has influenced your marketing decisions. Be sure to align your skills with the key accountabilities listed in the job description.
Showcase Your Analytical Skills: Since the role requires extensive data analysis, include examples of how you've used analytics to improve marketing performance. Discuss any tools or methodologies you’ve employed to track KPIs and optimize campaigns.
Highlight Leadership Experience: Emphasize your mid-level management experience and your ability to lead a team. Provide examples of how you've managed performance reviews, training, and development for your team members to help them reach their full potential.
How to prepare for a job interview at ESMOS Recruitment
✨Showcase Your B2B Exhibition Experience
Make sure to highlight your previous experience in B2B exhibitions during the interview. Discuss specific campaigns you led, the strategies you implemented, and the results you achieved. This will demonstrate your capability to handle the responsibilities of the Head of Marketing role.
✨Demonstrate Leadership Skills
Prepare examples that showcase your leadership abilities. Talk about how you've managed teams, developed talent, and driven performance. The interviewers will be looking for someone who can inspire and lead a marketing team effectively.
✨Discuss Data-Driven Decision Making
Be ready to discuss how you use data analytics to inform your marketing strategies. Share examples of how you've utilized market research and analytics to evolve content and improve conversion rates. This aligns with their focus on data-driven marketing.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about challenges you've faced in previous roles and how you overcame them. This will help you demonstrate your critical path analysis and strategy creation skills.
