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- Tasks: Manage and optimise Google Ads accounts to drive traffic and improve ROI.
- Company: Join a trusted personal injury claims specialist with over 20 years of experience.
- Benefits: Enjoy flexible working hours, company events, and an employee assistance programme.
- Why this job: Be part of a dynamic team, driving innovative PPC strategies in a growing business.
- Qualifications: Must have Google Ads certification and 2-3 years of hands-on PPC experience.
- Other info: This hybrid role requires monthly office visits in Barnstaple.
The predicted salary is between 28000 - 36000 £ per year.
Type: Full-time (37.5 hours a week) (Permanent)
Location: Barnstaple, Devon, UK (Hybrid In UK, Office visits for meetings once a month)
Pay: £32,000 to £38,000 a year depending on experience
Google Ads certification essential
We are seeking an experienced, results-driven PPC Account Manager with a strong passion for all things Google and Microsoft to support the Director and our friendly team in Barnstaple. Having a solid knowledge and a minimum of 2 years hands-on experience of PPC Google Ads marketing is compulsory.
You will need excellent analytics skills and be able to conduct in-depth analysis of paid search performance, providing reports and identifying areas of opportunity for optimisation and be able to demonstrate your experience of taking ideas through to implementation. The successful candidate will play a crucial role in optimising and growing our online presence and driving targeted traffic to our website while increasing the quality of our leads strengthening our overall conversions.
This is a new and exciting role aimed at growing the marketing activities and bringing the paid search advertising in-house.
RESPONSIBILITIES:
- Manage and develop the performance of our Google Ads account in order to ensure optimal results and increase ROI and business growth.
- Analyse performance data to optimise and improve targeting, messaging, creative, and overall performance.
- Create and monitor effective benchmarks for measuring the impact of online marketing, and analyse, review, and provide weekly reports to management.
- Keep up to date with latest industry trends, tools and best practices in order to drive continuous improvement to the business.
- Support the director with management of the accounts budget, ensuring the spend has clear expectations and a measurable return.
- Identify other areas of marketing opportunities.
- Meeting with Google Account Managers.
SKILLS AND EXPERIENCE REQUIRED:
- 2-3 years hands-on experience managing Google Ads lead generation campaigns.
- Experience working for a paid search agency would be a distinct advantage.
- Google Ads certification required.
- Excellent working knowledge and experience of Google Analytics.
- Strong ability to interpret data and identify optimisation opportunities for Google Ads.
- Ability to prepare regular reports on campaign performance, presenting meaningful insights and recommendations to management.
- A creative flair for writing compelling ad copy for Google Ads and for providing recommendations for optimising landing pages.
DESIRABLE EXPERIENCE:
- Bing Ads
- SEM (Search Engine Management)
- SEO (Search Engine Optimisation)
- Social Media Campaigns (Facebook, Instagram, X)
- E-commerce Marketing (Google Merchant Center)
- Google Tag Manager
- Google Ads Pmax and ROAS based campaigns
BENEFITS:
- Monday to Friday - some flexitime
- Pay - Up to £38,000 per year depending on experience
- Start date: ASAP
- Company Events
- Work From Home (Equipment Not Supplied)
- Employee Assistance Programme
This is a newly created position and an opportunity for a highly motivated and talented individual to join our team and play a pivotal role in the continued growth of our business. This position is hybrid, where you will drive real value working in the office with the team or from home. There is an expectation to visit the office at least once a month and maybe required to attend other on-site meetings at times.
If you are passionate about digital marketing and eager to contribute to our success through innovative PPC strategies, please get in touch.
Paid Search Account Manager - PPC in Barnstaple employer: Accident Compensation Helpline Ltd
Contact Detail:
Accident Compensation Helpline Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Account Manager - PPC in Barnstaple
✨Tip Number 1
Familiarise yourself with the latest Google Ads features and updates. Being knowledgeable about recent changes can give you an edge during interviews, showing that you're proactive and up-to-date with industry trends.
✨Tip Number 2
Prepare to discuss specific PPC campaigns you've managed in the past. Be ready to share metrics and results that demonstrate your ability to optimise campaigns effectively, as this will highlight your hands-on experience.
✨Tip Number 3
Network with professionals in the PPC field, especially those who work with Google Ads. Engaging with others can provide insights into best practices and may even lead to referrals or recommendations for the position.
✨Tip Number 4
Showcase your analytical skills by preparing a case study or example of how you've used data to drive campaign improvements. This practical demonstration of your abilities can set you apart from other candidates.
We think you need these skills to ace Paid Search Account Manager - PPC in Barnstaple
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in managing Google Ads accounts. Emphasise your 2+ years of hands-on PPC experience and any specific achievements that demonstrate your ability to optimise campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of PPC strategies. Mention your Google Ads certification and how it has equipped you with the skills necessary for this role.
Showcase Analytical Skills: In your application, provide examples of how you've used analytics to improve campaign performance. Discuss specific metrics you've tracked and how your insights led to optimisation and increased ROI.
Highlight Creative Abilities: Demonstrate your creative flair by including examples of compelling ad copy you've written. If possible, link to campaigns you've managed that resulted in successful lead generation.
How to prepare for a job interview at Accident Compensation Helpline Ltd
✨Showcase Your Google Ads Expertise
Make sure to highlight your hands-on experience with Google Ads during the interview. Be prepared to discuss specific campaigns you've managed, the strategies you implemented, and the results you achieved. This will demonstrate your capability and passion for PPC.
✨Prepare for Data Analysis Questions
Since the role requires excellent analytics skills, brush up on how to interpret performance data. Be ready to explain how you've used data to optimise campaigns in the past, and consider bringing examples of reports you've created to showcase your analytical abilities.
✨Demonstrate Your Creative Flair
The job calls for a creative approach to writing ad copy and optimising landing pages. Think of some compelling ad copy you've written or ideas for landing page improvements, and be ready to share them. This will show your potential employer that you can think outside the box.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest trends and tools in digital marketing, especially in PPC. During the interview, mention any recent developments you've learned about and how they could benefit the company's marketing strategy. This shows your commitment to continuous improvement.
