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- Tasks: Lead and optimise digital marketing campaigns to enhance online presence and drive growth.
- Company: Join Eagleston Financial Group, a leader in innovative healthcare technology.
- Benefits: Enjoy flexible working, generous incentives, health plans, and discounts on fitness.
- Why this job: Be part of a mission-driven team that values diversity and empowers employees.
- Qualifications: Requires a Bachelor's degree and 8+ years in marketing, preferably in MedTech.
- Other info: Hybrid working model with regular travel to the Watford office.
The predicted salary is between 36000 - 60000 £ per year.
At Smith+Nephew, we design and manufacture technology that takes the limits off living! The Advanced Wound Management (AWM) Digital Marketing Campaign Manager plays a pivotal role in planning, driving, and optimising digital marketing campaigns. This position is responsible for creating and implementing innovative digital strategies across various channels in alignment with global marketing strategies and local execution plans.
Designing campaign strategies to achieve marketing goals and enhance the online presence of the organisation, focusing on demand generation contributing to commercial growth. Through a strong partnership with marketing, medical education, sales and other functions in the business, the campaign manager leads the charge to uplift digital marketing capabilities across the organisation.
If you're a data-driven, strategic thinker with a passion for digital marketing and a track record of delivering results, we encourage you to apply and join our team.
What will you be doing?
- Partnering with marketing to develop strong campaign briefs, with clear objectives and measures of success.
- Developing multichannel digital marketing campaign strategies that link the company's objectives and target audience, leveraging best practice and previous campaign performance.
- Crafting a multichannel customer journey, working with channel experts, to build detailed requirements for full campaign channel strategy, content/asset requirements, technical setup, data flow and reporting at a global level. Then working with local markets to localise the strategy.
- Monitoring and analysing campaign performance, applying analytics tools to make data-driven decisions for continuous improvement.
- Tracking and reporting on key performance metrics, providing regular updates to collaborators with a constant focus on improving campaign performance.
- Staying current with industry trends and emerging digital marketing technologies, making recommendations for their adoption.
Your background
You'll be a strategic thinker, capable of developing and implementing digital marketing strategies that align with business objectives and goals. You will have the ability to influence team members to challenge the norm by addressing challenges and articulating the benefits of digital marketing. You will be skilled at data analysis to optimise digital marketing performance and return on investment. You will be a strong project leader, skilled in managing multiple digital marketing campaigns concurrently, ensuring timely and within-budget delivery.
Successful Candidates Would Need The Following
- Bachelor's degree in Marketing, Business, Event Management, or a related field.
- 8+ years experience in marketing, preferably in the MedTech industry.
- Strong understanding of digital marketing planning, execution, and follow-up processes for events.
- Experience with data analysis platforms such as GA4, Google Ads, Facebook Ads, and LinkedIn Ads to report and drive return on investment decisions.
- Experience with digital marketing channels, software and tools, including those specific to event management.
- Previous experience in healthcare or MedTech is preferred.
Location: This role can be based UK wide - there will be travel to our Watford office on a regular basis.
Your Future: Generous sales incentive plans and pension schemes, Save As You Earn share options.
Work/Life Balance: Flexible vacation and time off, paid holidays and paid volunteering hours, so we can give back to our communities!
Your Wellbeing: Private health and dental plans, healthcare cash plans, income protection, life assurance and much more.
Flexibility: Hybrid working model (for most professional roles).
Training: Hands-on, team-customised mentorship.
Extra Perks: Discounts on gyms and fitness clubs, salary sacrifice bicycle and car schemes and many other employee discounts.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Stay connected and receive alerts for jobs like this by joining our talent community. We're more than just a company - we're a community! Follow us on LinkedIn to see how we support and empower our employees and patients every day. Check our Glassdoor page for a glimpse behind the scenes and a sneak peek into life, culture, and benefits at S+N. Explore our new website and learn more about our mission, our team, and the opportunities we offer.
Global Digital Marketing Campaign Manager employer: The Living Balance Sheet
Contact Detail:
The Living Balance Sheet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Digital Marketing Campaign Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the MedTech industry. This knowledge will not only help you during interviews but also demonstrate your commitment to staying ahead in a rapidly evolving field.
✨Tip Number 2
Network with professionals in the digital marketing and MedTech sectors. Attend industry events or webinars to connect with potential colleagues and learn about their experiences, which can provide valuable insights for your application.
✨Tip Number 3
Showcase your data analysis skills by preparing examples of how you've used analytics tools to drive campaign performance in previous roles. Be ready to discuss specific metrics and outcomes that highlight your impact on business objectives.
✨Tip Number 4
Research Eagleston Financial Group's current digital marketing strategies and campaigns. Understanding their approach will allow you to tailor your discussions and demonstrate how your experience aligns with their goals during the interview process.
We think you need these skills to ace Global Digital Marketing Campaign Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially within the MedTech industry. Use keywords from the job description to demonstrate that you meet the specific requirements of the Global Digital Marketing Campaign Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and data-driven approach to digital marketing. Mention specific campaigns you've managed and the results achieved, linking them to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: In your application, emphasise your experience with data analysis platforms like GA4, Google Ads, and Facebook Ads. Provide examples of how you've used these tools to optimise campaign performance and drive ROI.
Highlight Collaboration Experience: Since the role involves partnering with various teams, include examples of successful collaborations in your application. Describe how you’ve worked with marketing, sales, or medical education teams to achieve common goals.
How to prepare for a job interview at The Living Balance Sheet
✨Know Your Digital Marketing Metrics
Familiarise yourself with key performance indicators relevant to digital marketing campaigns, such as ROI, conversion rates, and engagement metrics. Be prepared to discuss how you've used data analysis tools like GA4 or Google Ads in your previous roles to drive campaign success.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and implemented successful digital marketing strategies in the past. Highlight your ability to align these strategies with business objectives and how you’ve influenced team members to embrace innovative approaches.
✨Demonstrate Multichannel Expertise
Be ready to discuss your experience with various digital marketing channels and how you've crafted customer journeys across them. Share specific examples of campaigns you've managed that utilised multiple platforms effectively.
✨Stay Current with Industry Trends
Research the latest trends and technologies in digital marketing, especially those relevant to the MedTech industry. Be prepared to share your insights on how these trends can be leveraged to enhance campaign performance and drive growth.
