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- Tasks: Join us as an E-Commerce Marketing Executive, focusing on SEO, Google Ads, and consumer research.
- Company: Be part of a dynamic and growing company in the e-commerce sector.
- Benefits: Enjoy a competitive salary, bonus scheme, and extra holiday for your birthday!
- Why this job: This role offers hands-on experience in digital marketing and a chance to shape online presence.
- Qualifications: Proven SEO skills, Google Ads experience, and strong analytical abilities are essential.
- Other info: Initial training will be office-based near Newbury; commuting required.
The predicted salary is between 24000 - 36000 £ per year.
Our client is seeking an experienced Marketing Executive, who will be focusing on SEO Optimisation, e-Commerce, and Google Ads for the company's website and online store. You will play a key role in conducting consumer research, diving into the analytics and identifying consumer trends and searches, ensuring key optimisation of the company's online presence. This is a really exciting opportunity to be part of an ever-growing company!
What will you be doing?
- Conducting keyword research to identify high-traffic, relevant keywords.
- Optimising website content, meta tags, and URLs to improve search engine rankings.
- Monitoring and analysing website performance using tools like Google Analytics and Search Console.
- Implementing on-page and off-page SEO strategies to increase organic traffic.
- Managing and optimising product listings on eCommerce platforms.
- Analysing sales data to identify trends and opportunities for growth.
- Coordinating with the design and content teams to ensure product pages are visually appealing and informative.
- Implementing promotional campaigns and discounts to drive sales.
- Creating and managing Google Ads campaigns to drive targeted traffic.
- Conducting A/B testing on ad creatives and landing pages to optimise performance.
- Monitoring and adjusting bids, budgets, and targeting to maximize ROI.
- Analysing campaign performance and generating reports to track key metrics.
Experience Required:
- Proven track record of optimising websites for search engines, including on-page and off-page SEO.
- Experience with keyword research, content optimisation, and link-building strategies.
- Familiarity with SEO tools like Google Analytics, Google Search Console or ADWORDS.
- Experience managing and optimizing product listings on eCommerce platforms such as Shopify and Amazon.
- Understanding of eCommerce metrics and analytics to drive sales and improve customer experience.
- Experience in coordinating promotional campaigns and managing inventory.
- Hands-on experience creating, managing, and optimizing Google Ads campaigns.
- Ability to analyse campaign performance and generate reports to track key metrics.
- Strong analytical skills to interpret data and make informed decisions.
- Excellent communication and project management skills.
- Ability to work collaboratively with cross-functional teams, including design, content, and sales.
What's in it for you?
- Competitive starting base salary of £28,000 - £32,000.
- Company bonus scheme.
- Excellent holiday entitlement, increasing 1 day per year up to 15 extra days.
- An extra day off for your Birthday.
- Enhanced Rewards Scheme.
- Company pension.
Please note that this role will initially be fully office-based throughout induction. You will need to reliably commute to their offices near Newbury, Berkshire.
E-Commerce Marketing Executive employer: Collab Talent Solutions Ltd
Contact Detail:
Collab Talent Solutions Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest SEO trends and tools. Being well-versed in platforms like Google Analytics and Search Console will not only boost your confidence but also demonstrate your commitment to staying updated in the field.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in the past. This could be through case studies or specific metrics that highlight your impact on previous campaigns.
✨Tip Number 3
Network with professionals in the e-commerce and digital marketing space. Engaging with industry groups on platforms like LinkedIn can help you gain insights and potentially connect with someone at the company.
✨Tip Number 4
Prepare to discuss your experience with Google Ads in detail. Be ready to share specific campaigns you've managed, including your approach to A/B testing and how you optimised for ROI.
We think you need these skills to ace E-Commerce Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SEO optimisation, e-commerce management, and Google Ads. Use specific examples of past achievements to demonstrate your skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for e-commerce marketing. Mention how your background aligns with the company's needs and express your enthusiasm for the role.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to drive decisions in previous roles. Mention specific tools like Google Analytics or Search Console.
Highlight Collaborative Experience: Since the role involves working with cross-functional teams, include examples of successful collaborations in your application. This could be projects where you worked closely with design, content, or sales teams.
How to prepare for a job interview at Collab Talent Solutions Ltd
✨Showcase Your SEO Knowledge
Be prepared to discuss your experience with SEO optimisation in detail. Highlight specific strategies you've implemented in the past, such as keyword research and on-page/off-page techniques, and be ready to share examples of how these have improved website performance.
✨Demonstrate Analytical Skills
Since the role involves analysing data from tools like Google Analytics, come equipped with examples of how you've used analytics to drive decisions. Discuss any trends you've identified and how they influenced your marketing strategies.
✨Familiarity with E-Commerce Platforms
Make sure to mention your experience with eCommerce platforms like Shopify or Amazon. Be ready to talk about how you've optimised product listings and managed inventory, as well as any promotional campaigns you've coordinated.
✨Prepare for Google Ads Discussion
As Google Ads is a key part of the role, prepare to discuss your experience with creating and managing campaigns. Bring examples of successful ads you've run, including any A/B testing you've conducted and the results achieved.
