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- Tasks: Lead exciting programmatic ad campaigns and optimise performance across digital platforms.
- Company: Join Octopus Energy, a trailblazer in renewable energy with a customer-first approach.
- Benefits: Enjoy flexible salary discussions, remote work options, and a vibrant company culture.
- Why this job: Be part of a fast-paced team that values creativity and innovation in marketing.
- Qualifications: Previous programmatic experience and a knack for data analysis are essential.
- Other info: We prioritise finding the right fit over rigid salary structures.
The predicted salary is between 36000 - 60000 £ per year.
Octopus Energy is on a mission to shake up the energy industry—transparent pricing, renewable energy, and customers who actually like their energy supplier. We’re looking for a Programmatic Marketing Specialist to help us bring our message to the right people at the right time.
You’ll be the mastermind behind our programmatic campaigns, audience segmentation, automation, and tracking, making sure our digital ads work smarter. We like to move fast so you’ll need to be comfortable in a lean, reactive team where plans can pivot fast.
What you'll do:
- Running killer programmatic campaigns: Setting up, managing, and optimising programmatic ad campaigns across display, video, and social.
- Keeping a watchful eye on performance, ensuring budgets are spent wisely and not wasted on bots.
- Tweaking bidding strategies, creatives, and audience targeting to constantly learn and develop.
- Diving into performance reports and using real-time data to tweak campaigns.
- Running A/B tests to find out what makes customers tick.
- Distilling complex analytics into actionable insights that help us refine our marketing magic.
- Building smart audience segments to serve up hyper-relevant ads.
- Setting up automation workflows to keep our targeting slick.
- Setting up floodlights, pixels, and tagging to track conversions.
- Working with creative, data, and tech teams to keep our campaigns looking great and running smoothly.
- Understanding the end-to-end journey of both our retail and products teams.
- Ripping up pointless meetings and openly throwing out big ideas, and challenging the status quo.
What you'll need:
- Programmatic experience - you’ve done this before, and you know your way around a DSP and the Google Marketing Platform.
- An analytical brain - you get a thrill from digging into data and finding ways to improve performance.
- Quick reflexes - you can pivot campaigns at the speed of light when needed.
- Tech-savvy mindset - you can confidently set up floodlights, pixels, and automation workflows without breaking a sweat.
- A team player - you’re collaborative, creative, and full of ideas.
Why else you'll love it here:
Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!
Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about!
We won best company to work for in 2022, and on Glassdoor we were voted 50 best places to work in 2022.
Programmatic Advertising Lead employer: Octopus Energy Group
Contact Detail:
Octopus Energy Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Advertising Lead
✨Tip Number 1
Familiarise yourself with the Google Marketing Platform and any other DSPs you’ve worked with. Being able to speak confidently about your experience with these tools during the interview will show that you're ready to hit the ground running.
✨Tip Number 2
Prepare to discuss specific examples of how you've optimised programmatic campaigns in the past. Highlighting your analytical skills and how you've used data to drive decisions will demonstrate your value to the team.
✨Tip Number 3
Show your enthusiasm for collaboration by thinking of ways you can work with creative and tech teams. Be ready to share ideas on how to improve campaign performance through teamwork, as this role thrives on a collaborative spirit.
✨Tip Number 4
Stay updated on the latest trends in programmatic advertising and digital marketing. Being knowledgeable about current industry developments will not only impress your interviewers but also show that you're passionate about the field.
We think you need these skills to ace Programmatic Advertising Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your programmatic advertising experience, especially with DSPs and the Google Marketing Platform. Use specific examples of campaigns you've managed and optimised to demonstrate your skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the energy industry and how your analytical mindset can contribute to Octopus Energy's mission. Mention your ability to pivot quickly in a fast-paced environment and your collaborative spirit.
Showcase Your Analytical Skills: Provide examples of how you've used data to improve campaign performance. Discuss any A/B testing you've conducted and how you distilled complex analytics into actionable insights.
Highlight Technical Proficiency: Emphasise your technical skills, particularly in setting up floodlights, pixels, and automation workflows. Mention any relevant tools or platforms you are familiar with that would be beneficial for the role.
How to prepare for a job interview at Octopus Energy Group
✨Showcase Your Programmatic Expertise
Make sure to highlight your previous experience with programmatic advertising, especially your familiarity with DSPs and the Google Marketing Platform. Be prepared to discuss specific campaigns you've managed and the results you achieved.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical mindset, come ready to discuss how you've used data to optimise campaigns in the past. Share examples of how you've interpreted performance reports and made data-driven decisions.
✨Be Ready to Pivot
Octopus Energy values quick reflexes and adaptability. Prepare to discuss situations where you've had to change strategies on the fly and how you handled those challenges. This will show that you're comfortable in a fast-paced environment.
✨Emphasise Collaboration
As a team player, it's important to convey your collaborative spirit. Share experiences where you've worked with creative, data, and tech teams to achieve campaign goals. Highlight your ability to communicate effectively and contribute ideas.
