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- Tasks: Join our brand team to craft compelling stories and enhance customer experiences.
- Company: YouGov is a global leader in data-driven marketing and brand strategy.
- Benefits: Enjoy hybrid work, wellness resources, LinkedIn Learning access, and an extra day off for your birthday.
- Why this job: Kick-start your career in brand marketing with real-world experience and mentorship from senior leaders.
- Qualifications: A degree in Marketing or related field; strong communication skills and creativity are essential.
- Other info: 12-month structured programme with opportunities for promotion and a vibrant alumni network.
The predicted salary is between 28800 - 43200 £ per year.
Location – London, United Kingdom
Start Date – August 2025
Contract Type – 12 months Fixed Term Contract
Working Arrangement – Hybrid
Here’s a summary of the role:
Are you excited by learning how people really connect and engage with a brand? Interested in solving some of the knottiest problems in marketing? Join us in shaping the YouGov brand as we redefine what it means to our customers, panel members, employees, and the public – crafting compelling stories within a strong strategy is the heart of marketing and what you’ll learn working within our brand team. As the Brand Marketing Graduate, you'll be at the forefront of expanding our brand's reach and impact, both externally and internally. You'll learn the skills needed to develop a brand strategy, craft and manage compelling campaigns, and enhance the customer experience. We’re looking for natural storytellers who can weave data and narrative together to showcase reality. This is the perfect opportunity to kick-start a career in brand marketing, working collaboratively to grow your skills within a global marketing team!
Here’s a breakdown of what you’ll do (not all of it, just the important stuff):
- Brand consistency: Engage with brand consistency initiatives, ensuring our message resonates across all platforms.
- Content creation: Collaborate with our creative, editorial and social team to build compelling content that really tells our story – whether it’s social content or long form thought leadership.
- Education and communication: Support internal brand education efforts to align the entire organization with our new positioning through workshops and training.
- Campaign development & execution: Contribute to the development of brand campaigns that engage customers and shift perceptions.
- Elevate the brand experience: Assist in implementing the brand across various touchpoints in the customer journey. Help identify opportunities to upgrade key elements of the brand experience.
- Measurement and success: Learn how to monitor campaign and brand performance metrics that drive learnings and improved performance in the future.
- Enhance our brand tech stack: Support the management and improvement roadmap of our online brand portal, keeping it up-to-date and user-friendly.
These are the essentials you’ll need to get an interview:
- A degree in Marketing, Communications, Business, or a related field.
- Strong written and verbal communication skills (any experience educating or training is a plus!).
- Basic understanding of branding principles and digital marketing concepts.
- Ability to think creatively and analytically.
- Excellent attention to detail and organizational skills.
- Enthusiasm for learning and adapting in a fast-paced environment.
It would be great if you had these too, but we’ll support you if you don’t:
- Proficiency in Microsoft Office suite and familiarity with digital or brand asset management (Miro experience goes a long way!).
- Familiarity with design software (e.g., Adobe Creative Suite).
- Knowledge of data analytics and its role in brand measurement.
- Previous internship or project experience in marketing or branding.
What to expect from the hiring process:
- Call with Talent Partner.
- Assessment/Practical Interview.
- Final Interview with the hiring team.
Graduate Programme Overview:
Our Graduate Programme is designed to accelerate your career and provide a comprehensive foundation for success. Here's what you can expect:
- 12-Month Development Programme: A structured programme featuring role-specific training and professional skills development to equip you for success.
- Real-World Experience: Engage in meaningful tasks and projects, gaining hands-on experience from day one.
- Exposure to Senior Leadership: Benefit from direct interactions with our CEO, graduate sponsor, and functional leaders, offering invaluable insights and mentorship.
- Comprehensive Support System: Enjoy continuous guidance from the People Experience and Development team, as well as your dedicated line manager.
- Pathway to Promotion: Successful completion of the programme can lead to a permanent role and promotion, contingent on your performance.
- Graduate Alumni Network: Stay connected with your cohort and join a vibrant community of programme alumni to support your long-term growth.
Our programme offers an incredible opportunity to build your skills, expand your network, and shape your career in a supportive and dynamic environment.
What can we offer you:
- A cohesive, fun, inclusive and supportive team environment.
- A good work-life balance.
- Access curated resources for your physical, mental, financial, and social wellbeing at your convenience, anytime, anywhere.
- Exclusive LinkedIn Learning license offering unlimited access to a vast library of high-quality, expert-led training courses that are designed to elevate your skills and foster continuous growth.
- An extra day off to celebrate yourself – enjoy an additional day to relax and celebrate your birthday.
Ready to take the first step? Apply now and be part of our next generation of leaders!
Brand Marketing Graduate employer: YouGov
Contact Detail:
YouGov Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Graduate
✨Tip Number 1
Familiarise yourself with the YouGov brand and its current marketing strategies. Understanding their brand voice and recent campaigns will help you engage in meaningful conversations during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in brand marketing. Attend industry events or join relevant online communities to gain insights and potentially find a mentor who can guide you through the application process.
✨Tip Number 3
Showcase your creativity by developing a personal project related to brand marketing. This could be a mock campaign for a brand you admire or a blog where you analyse successful marketing strategies. This demonstrates your passion and initiative to potential employers.
✨Tip Number 4
Prepare for the assessment and practical interview by practising common marketing scenarios. Think about how you would approach campaign development or brand consistency challenges, as this will help you articulate your thought process and problem-solving skills effectively.
We think you need these skills to ace Brand Marketing Graduate
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experiences and skills that align with the Brand Marketing Graduate role. Emphasise any coursework, projects, or internships related to marketing, communications, or branding.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand marketing. Use storytelling to illustrate your understanding of branding principles and how you can contribute to the company's goals. Mention specific examples of your creativity and analytical thinking.
Showcase Relevant Skills: In your application, clearly outline your strong written and verbal communication skills. If you have experience in educating or training others, be sure to include that as it’s a plus for this role.
Research the Company: Familiarise yourself with YouGov's brand, values, and recent campaigns. This knowledge will help you tailor your application and demonstrate your enthusiasm for the role during the hiring process.
How to prepare for a job interview at YouGov
✨Showcase Your Storytelling Skills
As a Brand Marketing Graduate, storytelling is key. Prepare examples of how you've used data to craft compelling narratives in past projects or experiences. This will demonstrate your ability to connect with audiences and convey brand messages effectively.
✨Familiarise Yourself with Branding Principles
Brush up on basic branding concepts and digital marketing strategies. Be ready to discuss how these principles apply to the role and how you can contribute to maintaining brand consistency across various platforms.
✨Prepare for Collaborative Scenarios
Since the role involves working with creative and editorial teams, think of instances where you've successfully collaborated on projects. Highlight your communication skills and how you can contribute to building compelling content.
✨Demonstrate Your Enthusiasm for Learning
The company values adaptability and a willingness to learn. Be prepared to discuss how you've embraced new challenges in the past and your eagerness to grow within the fast-paced environment of brand marketing.
