Technical SEO Specialist

As part of the RSSEO team, we are driving commercial performance and brand awareness through visibility on SERP (Search Engine Results Page) within 32 markets. Over the last 18 months, RS has brought SEO activities in-house with the aim of embedding SEO across the organisation, delivering value and positioning the function to create a strategic advantage over our competitors. Working closely with cross-functional teams, this team will set clear SEO goals, optimisation directions, and collaboratively drive successful outcomes with stakeholders. Our increased SEO maturity will set a new industry standard for SEO operational excellence.

The successful candidate will work in a wider SEO team of 16 SEO practitioners and a wider group of stakeholders across multiple functions including Technology, Development, Product, and UX. Over the next 12 months, the technical SEO function aims to navigate significant platform changes to improve global technical SEO compliance as well as innovations in testing technology via third parties.

What you will be doing:

• Support the Senior SEO Specialist to implement automation/Machine Learning tools to generate high-value pages.
• Gather requirements for fully automated solutions in the new search engine.
• Collaborate on CMS migrations while communicating international SEO best practices.
• Provide detailed SEO requirements and work closely with Engineers, Product Owners, Business Analysts, and the Content team to ensure effective implementation.
• Support the data hygiene/normalisation process to ensure valid keywords and landing pages are used without duplications.
• Analyse keyword data to create SEO requirements for keyword-driven product page URLs.

What do I need to be successful?

• Good experience in implementing Technical SEO projects.
• Skilled communicator with the ability to explain technical SEO stories to others.
• Highly organised with project management skills.
• Ability to use data analysis tools such as BrightEdge, Adobe Analytics, Screaming Frog, OnCrawl, DeepCrawl, Botify, etc.
• Stay up to date on SEO Best Practices and the Search Engine Industry.

What’s in it for you?

At RS, as well as the usual employee benefits from a FTSE listed company, including an annual performance bonus, private healthcare, and generous holiday, we’ve introduced several new Family Friendly Policies including support for ongoing health conditions, neurodiverse colleagues, women at different life stages, and enhanced coverage for the LGBTQ+ community.

We are RS Group. At RS, we’ve been solving engineering problems for over 80 years. Our purpose? Making amazing happen for a better world. We offer service and product solutions, sending out a parcel every 2 seconds to over 130 countries. We provide over 700,000 in-stock and over 3 million unstocked products to more than 1.2 million customers. We want people like you, who are curious about things, like doing things differently, and also in a human way with empathy. Because that’s exactly how we partner with people – our customers, suppliers, colleagues, and communities – to solve problems. We’ll also invest in your development and wellbeing because building a more diverse and inclusive culture, being ethical, responsible, and committed to our Environment, Social, and Governance (ESG) action plan is at the heart of everything we do. Come and join us, and we’ll help you to think big, do more, and unleash your brilliance, so you do amazing things too.