Digital Content Manager - Zoopla

Hybrid Working Pattern – 2 days per week from Tower Bridge office

Zoopla is one of the UK’s most instantly recognisable property brands, known and loved by over 91% of the nation. Our mission is to help the nation make better home decisions by connecting everyone to their home and providing personalised insights for moving, managing, or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on UK properties, search over 500,000 homes for sale and rent, find the best agents, and secure the latest mortgage deals.

We’re a growing, dynamic team that embraces innovation and pushes the boundaries. Join us to transform how the nation makes home decisions.

As a Digital Content Manager at Zoopla, you will be responsible for developing and executing content strategies tailored to a specific funnel. Your role will involve creating compelling, data-driven content that drives audience action and business growth.

You will collaborate closely with marketing, product, CRM, and digital teams to map messaging to user profiles and consumer journeys, ensuring that the most motivating messages are delivered at each touchpoint. Additionally, you will identify areas of friction in the user journey and refine content strategies to improve engagement and conversion.

This is a commercially focused content role with responsibility for both the volume of sessions (through influencing ECRM/SEO) and onsite copy and content. This role will own the conversion rates through the funnels, reducing abandonment, encouraging repeat usage, and ultimately leading consumers to complete a move goal or, in the case of an estate agent, convert them to contact us to inquire about joining Zoopla.

Key Responsibilities

• Create messaging tailored to user profiles and consumer journeys, ensuring compelling messages are delivered at each stage.
• Evaluate content effectiveness at every stage of the user journey and partner with the digital team to address engagement challenges.
• Oversee offsite and onsite editorial, ensuring consistent and cohesive content across all platforms.
• Partner with the CRM team to develop and optimise email content strategies aligned with the Zoopla tone of voice, ensuring high conversion and enhanced retention.
• Collaborate with product teams to refine content within user journeys, ensuring clarity, engagement, and consumer focus.
• Test content with users when required, iterating based on feedback to maximise impact.
• Experiment with new content formats and approaches to improve engagement.
• Work with performance marketing to craft compelling PPC ad copy that drives conversions and aligns with performance marketing goals.
• Ensure that all content is SEO-optimised in collaboration with the SEO team.
• Conduct audience research to build detailed user profiles and understand audience motivations.

Skills Required

• Experience in digital marketing, content marketing, or editorial roles.
• Strong understanding of copywriting, content marketing, SEO, conversion optimisation, and performance-driven content strategies.
• Proven ability to map content to specific marketing funnels, aligning with business objectives.
• Exceptional writing, storytelling, and editing skills with the ability to simplify complex topics.
• Strong ability to work cross-functionally with product, CRM, sales, and digital teams to create targeted, high-impact content.

Benefits

• Everyday Flex – greater flexibility over where and when you work.
• 25 days annual leave + extra days for years of service.
• Day off for volunteering & Digital detox day.
• Festive Closure – business closed for a period between Christmas and New Year.
• Cycle to work and electric car schemes.
• Free Calm App membership.
• Enhanced Parental leave.
• Fertility Treatment Financial Support.
• Group Income Protection and private medical insurance.
• Gym on-site in London.
• 7.5% pension contribution by the company.
• Discretionary annual bonus up to 10% of base salary.
• Talent referral bonus up to £5K.

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